Publications

HACHARD, V., C. DIARD, R. SOHIER, “Isolated telework: what are the consequences for the adoption and use of new technologies?”, International Journal of Business and Emerging Markets, 2028, pp. 1-28

PLANTEC, Q., F. CARICHON, R. RAMPA, E. CAPRON, “Who Gets In?” Corporate Affiliation, Reviewer Discourse, and Manuscript Selection in AI research” dans Open Innovation in Science (OIS) Conference, 11-13 May, 2026, Copenhague, Danemark

FLORES-PEREZ, J.-M., S. BOURJADE, A. A. A. LASSERRE, S. DE-LEÓN ALMARAZ, C. AZZARO-PANTEL, “Bridging strategic design and bi-level operational management for hydrogen supply chains under Cournot game-based producer competition”, International Journal of Hydrogen Energy, 2026, vol. 197, no. 152501, pp. 1-16

LAFUENTE, E., Y. VAILLANT, A. PERSAUD, “Digital service innovation for smarter production: Servitized-AI progress towards smart products”, Technovation, 2026, vol. 151, no. 103466, pp. 1-12

KALE, V., S. JEON, C. HAONG, Y. ZHANG, “Turning Consumers into Collaborators. In 2026 AMA Winter Academic Conference: Bridging at the Frontiers: Marketing for a World in Transition.” dans American Marketing Association (AMA) Winter Academic Conference, 12-15 february, 2026, Madrid, Espagne

SEZEN, B., K. PAUWELS, A. ÖZSOMER, “Sezen, B., Pauwels, K. and Özsomer, A., 2026. Media formats and country interest: long-term effects. Paper presented at:” dans Winter American Marketing Association Conference, 13-15 February, 2026, Madrid, Espagne

BRION, R., “From Gaze to Gameplay: A Typology of Motivations for Male Gender Swapping in Online Games.” dans International Marketing Trends Conference, 16-17 janvier, 2026, Berlin, Allemagne

FOSSO WAMBA, S., “Faire de la recherche à l’impact : Focus sur l’intelligence artificielle,” Colibri Research and Innovation Center (CRIC), 17 february. 2026, Dschang, Cameroun

BERNARD, C., S. MITRAILLE, “Overbuying, Demand Withholding, and Single Sourcing Under Decreasing Returns”, Journal of Industrial Economics, 2026, pp. 1-17

BAYRAKTAR, S., “Embodying change: Using dance, movement, and music to explore organizational transformation toward sustainability” dans The Power of Arts-Based Pedagogies: Transforming Mindsets to Shape Our Future., Ekaterina Ivanova, Isabel Rimanoczy, Divya Singhal Eds, Routledge, pp. 31-46, 2026

Dirigé par : Ekaterina Ivanova, Isabel Rimanoczy, Divya Singhal

ZAKRZEWSKA, B., F. CARDOSO , J. SANTANA – “How Bad Bunny brought activism to the Super Bowl stage, 11 february” – 2026, The Conversation, France

MAANINOU, N., F. PECOT, C. RUSSEL, “Brand anniversaries: Strategic Approaches to Brand Milestones” dans AMA Winter Conference, 13-15 février, 2026, Madrid

NGUEMKAM TEBOU, I. P., N. TSOPZE, D. TCHUENTE, “Hybrid Method to Explain Predictions of Stacking Ensemble Model”, Information Systems Frontiers, 2026

KALE, V., E. SAYIN, A. KRISHNA, “Self-deprecating advertisements enhance consumers’ perception of experience-related product attributes” dans American Marketing Association (AMA) Winter Academic Conference, 13-14 february, 2026, Madrid, Espagne

BORAU, S., “The Primacy and Persistence of Gender in Advertising, Marketing and AI” dans Gender Preconference, Society for Personality and Social Psychology, 26-28 february, 2026, Chicago, Etats-Unis d’Amérique

CHAUDHURI, N., G. GUPTA, W. M. LIM, “A stimulus-organism-response eye-tracking survey of how background-foreground images drive image appeal, product perception, and willingness to pay in e-commerce”, Journal of Retailing and Consumer Services, 2026, vol. 88, no. 104508, pp. 1-16

STRAUCH, M., C. DAMBRIN, “Accounting, bodily taboos, and intimate space at work: Access to toilets under time-based performance”, Management Accounting Research, 2026, vol. 68, no. 100961, pp. 1-15

ZAKRZEWSKA, B., F. CARDOSO , J. SANTANA – “Autenticidade em três dimensões: como Bad Bunny levou ativismo anticolonial ao coração da cultura dos EUA., 29 January” – 2026, The Conversation, France

TAKSA, L., A. KLARSFELD, “Diversity, Equity and Inclusion (DEI) at a time of Backlash: Considering approaches to social justice and the impact of balkanisation” dans AIRAANZ, 28-30 janvier, 2026, Sydney

FRACCARO, A., B. PARGUEL, A. STATHOPOULOU, “When space becomes luxury: Human density and satisfaction in premium services” dans AMS World Marketing Congress (WMC), 7–10 July, 2026, Vilnius, Lithuanie