BASSI SUTER Mariana

BASTOS RUDOLPH, L. T., M. BASSI SUTER, S. R. BARAKAT, "The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer", Journal of MacroMarketing, 2023 [fnege: 3, abs: 2]

PIMENTEL, P. C., M. BASSI SUTER, S. R. DIDONET, "Brand activism as a marketing strategy: an integrative framework and research agenda", Journal of Brand Management, 2023 [fnege: 3, abs: 2]

BASSI SUTER, M., S. MUNJAL, F. M. BORINI, D. FLORIANI, "Conceptualizing country-of-origin image as a country-specific advantage: An insider perspective", Journal of Business Research, 2021, vol. 134, pp. 415-427 [cnrs: 2, fnege: 2, abs: 3]

BASSI SUTER, M., F. M. BORINI, D. B. COELHO, M. M. DE OLIVEIRA JUNIOR, M. C. C. MACHADO, "Leveraging the Country-of-Origin Image by managing it at different levels", Place Branding and Public Diplomacy, 2020, vol. 16, no. 3, pp. 224-237

BASSI SUTER, M., F. M. BORINI, D. E. FLORIANI, D. DA SILVA, E. POLO, "Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective", Journal of Business Research, 2018, vol. 84, pp. 46-58 [cnrs: 2, fnege: 2, abs: 3]

BASSI SUTER, M., J. DE MOURA ENGRACIA GIRALDI, F. M. BORINI, M. L. F. MACLENNAN, E. CRESCITELLI, E. F. POLO, "In search of tools for the use of country image (CI) in the brand", Journal of Brand Management, 2018, vol. 25, no. 2, pp. 119-132 [cnrs: 4, fnege: 4, abs: 2]

MACLENNAN, M. L. F., M. BASSI SUTER, R. SPERS, "Challenges to the internationalisation of the Brazilian fashion industry", International Journal of Export Marketing, 2017, vol. 1, no. 4, pp. 377

RODRIGUES, J., B. G. MAZZOLA, M. BASSI SUTER, N. NAKAZATO MIYAHIRA, M. T. LEME FLEURY, "The corporate branding in international operations", Internext, 2017, vol. 12, no. 1, pp. 1 15

SUTTER, M. B., B. GALLELI, M. L. F. MACLENNAN, E. F. POLO, H. L. CORREA, "Brazil's fashion and clothing industry: sustainability, competitiveness and differentiation", Latin American J. of Management for Sustainable Development, 2015, vol. 2, no. 3/4, pp. 280

SUTTER, M. B., M. L. F. MACLENNAN, C. C. FERNANDES, M. M. D. OLIVEIRA JR., "Country of Origin Image and Foreign Markets Strategy: Analysis of the Brazilian Cosmetics Company Natura", Revista Brasileira de Marketing, 2015, vol. 14, no. 3, pp. 393-406

BASSI SUTER, M., "Understanding the impacts of emotions and knowledge on the consumer’s behaviour towards sustainable clothing – a Brazilian’s perspective" dans EMAC Conférence, Budapest, Hongrie, 23-28 mai, 2022

BASSI SUTER, M., "Social License to Operate: Developing Stronger Social Activities at Home" dans AIB Conférence, Miami, USA, 05-08 juillet, 2022

SUTTER, M. B., M. L. F. MACLENNAN, E. F. POLO, V. I. STREHLAU, "Diferenciação e competitividade da oferta de moda brasileira no mercado internacional" dans XVII SEMEAD Research Seminars in Business Management, São Paulo, 2014

SÓ, B., R. GUIMARÃES, M. B. SUTTER, V. P. K. PIRES, C. L. PONTES, "A INFLUÊNCIA DO TRAJE EXECUTIVO NA QUALIDADE DE VIDA NO TRABALHO" dans QUALIDADE DE VIDA NO TRABALHO: estudos e metodologias brasileiras., Izabela Maria Rezende TAVEIRA, A.C. LIMONGI-FRANÇA, Mário César Ferreira Eds, EDITORA CRV, pp. 93-106, 2015

BASSI SUTER, M., F. PECOT, L. GIRAUD - "Hiring for a luxury hotel in the Chateau de Versailles" - 2022, The Case Centre