CV

Formation

  • 2011 : PhD en Business Administration et Management - Sapienza Università di Roma Rome
  • 2008 : Master of Science (MSc) en Gestion, Innovation et Internationalisation des Entreprises - Sapienza Università di Roma -
  • 2006 : Bachelor en Economie, Finance et du Droit en Entreprise - Sapienza Università di Roma -

Expérience d'Enseignement

  • 2017 : Associate Professor en Marketing - Toulouse Business School Toulouse
  • 2015 : Professeur Affiliée de Marketing - Università degli Studi di Roma Tor Vergata -
  • 2014 : Assistant Professor en Management et Organisation - LUMSA Università -
Publications
    • BORAU, S., L. ELGAAIED-GAMBIER, C. BARBAROSSA, "The green mate appeal: Men’s pro-environmental consumption is an honest signal of commitment to their partner", Psychology and Marketing, 2021, vol. 38, no. 2, pp. 266-285 [cnrs: 3, fnege: 2]

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    • NOSI, C., A. D’AGOSTINO, C. A. PRATESI, C. BARBAROSSA, "Evaluating a social marketing campaign on healthy nutrition and lifestyle among primary-school children: A mixed-method research design", Evaluation and Program Planning, 2021, vol. 89, pp. 101965

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    • MOONS, I., P. DE PELSMACKER, C. BARBAROSSA, "Do personality- and self-congruity matter for the willingness to pay more for ecotourism? An empirical study in Flanders, Belgium", Journal of Cleaner Production, 2020, vol. 272, pp. 1-13 [fnege: 3]

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    • BARBAROSSA, C., T. MANDLER, "EXPRESS: Not All Wrongdoers Are Equal in the Public Eye: A Moderated Mediation Model of Country Stereotypes, Condemning Emotions, and Retaliatory Intent in Corporate Crises", Journal of International Marketing, 2020, pp. 1069031X2098380 [cnrs: 2, fnege: 2]

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    • SCHILL, M., D. GODEFROIT-WINKEL, M. F. DIALLO, C. BARBAROSSA, "Consumers’ intentions to purchase smart home objects: Do environmental issues matter?", Ecological Economics, 2019, vol. 161, pp. 176-185 [cnrs: 1]

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    • BARBAROSSA, C., P. DE PELSMACKER, I. MOONS, "Effects of country-of-origin stereotypes on consumer responses to product-harm crises", International Marketing Review, 2018, vol. 35(3), pp. 362-389 [cnrs: 3, fnege: 2]

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    • MOONS, I., C. BARBAROSSA, P. DE PELSMACKER, "The Determinants of the Adoption Intention of Eco-friendly Functional Food in Different Market Segments", Ecological Economics, 2018, vol. 151, pp. 151-161 [cnrs: 1]

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    • BARBAROSSA, C., P. DE PELSMACKER, I. MOONS, "Personal Values, Green Self-identity and Electric Car Adoption", Ecological Economics, 2017, vol. 140, pp. 190-200 [cnrs: 1]

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    • GRAPPI, S., S. ROMANI, C. BARBAROSSA, "Fashion without pollution: How consumers evaluate brands after an NGO campaign aimed at reducing toxic chemicals in the fashion industry", Journal of Cleaner Production, 2017, vol. 149, pp. 1164-1173 [fnege: 3]

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    • BARBAROSSA, C., P. DE PELSMACKER, I. MOONS, A. MARCATI, "The influence of country-of-origin stereotypes on consumer responses to food safety scandals: The case of the horsemeat adulteration", Food Quality and Preference, 2016, vol. 53, pp. 71-83

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    • BARBAROSSA, C., P. DE PELSMACKER, "Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers", Journal of Business Ethics, 2016, vol. 134, no. 2, pp. 229-247 [cnrs: 2, fnege: 2]

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    • BARBAROSSA, C., S. C. BECKMANN, P. DE PELSMACKER, I. MOONS, W. GWOZDZ, "A self-identity based model of electric car adoption intention: A cross-cultural comparative study", Journal of Environmental Psychology, 2015, vol. 42, pp. 149-160

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    • BARBAROSSA, C., A. PASTORE, "Why environmentally conscious consumers do not purchase green products", Qualitative Market Research, 2015, vol. 18, no. 2, pp. 188-209 [cnrs: 4, fnege: 4]

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    • VERNUCCIO, M., M. PAGANI, C. BARBAROSSA, A. PASTORE, "Antecedents of brand love in online network-based communities. A social identity perspective", Journal of Product and Brand Management, 2015, vol. 24, no. 7, pp. 706-719 [cnrs: 4, fnege: 4]

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    • VERNUCCIO, M., C. BARBAROSSA, A. GIRALDI, F. CECCOTTI, "Determinants of e-brand attitude: A structural modeling approach", Journal of Brand Management, 2012, vol. 19, no. 6, pp. 500-512 [fnege: 4]

      En savoir plus
    • BARBAROSSA, C., "Against the IoT: a multi-method examination of the barriers to the adoption of smart objects" dans 48th European Marketing Academy Conference (EMAC), Hambourg, 28-31 mai, 2019

    • BARBAROSSA, C., S. ROMANI, F. PETRARCA,, "Consumer reactions to mass market retailers’ CSR activities: The moderating role of moral foundations" dans 6th Symposium on Marketing Ethics & CSR, 22-24 avril, 2018, Nottingham

    • BARBAROSSA, C., "Consumer reactions to mass market retailers' CSR activities: the moderating role of consumer moral foundations" dans 6th Symposium on Marketing Ethics & CSR, 22-24 avril, 2018, Nottingham

    • BARBAROSSA, C., "The effects of consumer ethnocentrism, animosity, cosmopolitanism, and affinity on consumer responses to foreign wrongdoers: The moderating role of country-of-origin stereotypes" dans I PERCORSI IDENTITARI NEL MARKETING, XV SIM Conference, Bari, 18-19/10/2018, 2018

    • MOONS, I., P. DE PELSMACKER , C. BARBAROSSA, "National stereotypes and corporate social irresponsibility: the effects of country-of-origin competence and warmth on consumer responses to company misconduct" dans 2017 AMA Winter Conference, February 17-19, Orlando, Florida, 2017

    • MOONS, I., P. DE PELSMACKER , C. BARBAROSSA, "The drivers of the usage intention of Spirulina algae in food in different market segments" dans 16th International Marketing Trends Congress, January 26-28, Madrid, 2017

    • BARBAROSSA, C., P. DE PELSMACKER , I. MOONS, "National stereotypes and corporate social irresponsibility: the effects of country-of-origin competence and warmth on consumer responses to company misconduct" dans 5th Symposium on Marketing Ethics and CSR, April 2-4, Mendoza College of Business, University of Notre Dame, Notre Dame, Indiana, United States, 2017

    • DE PELSMACKER , P., I. MOONS, C. BARBAROSSA, "Self-identity and electric cars adoption. The moderating role of personal values" dans ", 45th European Marketing Academy Conference (EMAC), 24-27 May, Oslo, 2016

    • DE PELSMACKER, P., I. MOONS, C. BARBAROSSA, "A self-identity driven model of electric car adoption and the moderating role of personal values" dans 15th International Marketing Trends Conference, 26-28 January, Venice, 2016

    • GRAPPI , S., S. ROMANI , C. BARBAROSSA, "Luxury without pollution: How consumers evaluate luxury brands after an NGO campaign" dans 2015 Global Fashion Management Conference, June 25-28, Florence, Italy, 2015

    • BARBAROSSA, C., A. MARCATI , "Consumer reactions to a product-harm crisis: the role of perceived country of origin's competence and warmth" dans 44th European Marketing Academy Conference (EMAC), 26-29 May, Leuven, 2015

    • BARBAROSSA, C., P. DE PELSMACKER , I. MOONS, A. MARCATI, "Consumer reactions to the 2013 horsemeat adulteration scandal: The role of country of origin" dans 3rd Symposium on Marketing Ethics and CSR, April 19-21, Notre Dame Rome Global Gateway, Rome, Italy, 2015

    • BARBAROSSA, C., S. BECKMANN , I. MOONS, P. DE PELSMACKER , "Cross-cultural differences in the formation of attitudes and usage intention of electric cars: A comparative study of Denmark, Belgium and Italy" dans 43rd European Marketing Academy (EMAC) Conference, 3-6 June, Valencia, 2014

    • DALLI, D., C. BARBAROSSA, "Individual motives and collective experiences of ethical consumption. The case of Ethical Purchasing Groups in Italy" dans 43rd European Marketing Academy (EMAC) Conference, 3-6 June, Valencia., 2014

    • VERNUCCIO , M., M. PAGANI, C. BARBAROSSA, A. PASTORE, "The effects of social-interactive engagement and social identity on brand love in online network-based communities" dans The effects of social-interactive engagement and social identity on brand love in online network-based communities", 43rd European Marketing Academy (EMAC) Conference, 3-6 June, Valencia, 2014

    • BARBAROSSA, C., P. DE PELSMACKER , S. BECKMANN, I. MOONS, "Electric car adoption: A cross-cultural comparison" dans 2nd Symposium on Marketing Ethics and CSR, 10-11 April, University College Cork, Ireland, 2014

    • BARBAROSSA, C., P. MURPHY , "The Buffering and Backfiring Effects of CSR Strategies During a Crisis: A US Perspective" dans Rethinking Business Responsibility in a Global Context., Bodo B. Schlegelmilch, Ilona Sz'cs Eds, Springer Berlin Heidelberg, chap. 16, 2020

      En savoir plus
    • BARBAROSSA, C., "Consumer reactions to food safety scandals: A research model and moderationg effects" dans A Handbook of Food Crime: Immoral and Illegal Practices in the Food Industry and What to Do about Them., Allison Gray and Ronald Hinch Ed., Policy Press, chap. Section VIII, pp. 385-402, 2018

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    • BORAU, S., C. BARBAROSSA, L. ELGAAIED-GAMBIER - "Les hommes écoresponsables sont aussi de meilleurs partenaires" - 2020, The Conversation, France

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    • BARBAROSSA, C. - "Promouvoir l’adoption de produits respectueux de l’environnement auprès de différents segments de consommateurs" - 2019, TBSearch

    • BARBAROSSA, C. - "Cómo incentivar la compra de productos ecológicos - Promoting the adoption of eco-friendly products across different consumer segments" - 2019, ARAL Revista Del Gran Consumo

      En savoir plus
    • 2016 Prix Emerald Literati Network d'Excellence pour l'article "Why environmentally conscious consumers do not purchase green products: a cognitive mapping approach" (Qualitative Market Research: An International Journal) Emerald
    • 2021 Lauréat de la Compétition ENEL "Energy for Research" CRUI and ENEL Company
Expertise
    • Communication d'Entreprise
    • Marketing
    • Recherche en Marketing
    • Les Effets des Stéréotype sur les Jugements Intergroupes
    • Les effets du Pays d'Origine et les Stéréotypes Nationaux
    • L'Ethique et la Consommation Pro-Environnementale
    • Méthodologie Quantitative et Recherche Expérimentale
    • Réponses des Consommateurs à la Responsabilité Sociétale des Entreprises (RSE) et Irresponsabilité (RSI)
      • Organisation des conférences European Marketing Academy (EMAC) et Academy of Marketing Science (AMS)
      • 2013 - 2014 : Post-doctorante en Marketing LUISS Business School

Derniers articles Grand Public

Promouvoir l’adoption de produits respectueux de l’environnement auprès de différents segments de consommateurs

[su_pullquote align=”right”]Par Camilla BARBAROSSA[/su_pullquote] Ces dernières années, les débats internationaux en matière de politique environnementale ont tendance à désigner de plus en plus la consommation des ménages dans les pays industrialisés comme l’un des principaux facteurs à l’origine des problèmes environnementaux. Dans la plupart des pays, elle représente plus de 60% de tous les impacts…

Lire l'article › Promouvoir l’adoption de produits respectueux de l’environnement auprès de différents segments de consommateurs

C.barbarossa

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