CV

Formation

  • 2011 : PhD en Business Administration et Management Sapienza Università di Roma Rome
  • 2008 : Master of Science (MSc) en Gestion, Innovation et Internationalisation des Entreprises Sapienza Università di Roma Rome
  • 2006 : Bachelor en Economie, Finance et du Droit en Entreprise Sapienza Università di Roma Rome

Responsabilités Académiques & Managériales

  • 2017 : Professeur Associé de Marketing Toulouse Business School Toulouse
  • 2015 - 2015 : Professeur Affiliée de Marketing Università degli Studi di Roma Tor Vergata
  • 2014 - 2017 : Professeur Assistant de Management et Organisation LUMSA Università
Publications
    • BORAU, S., L.ELGAAIED-GAMBIER, C.BARBAROSSA, "The green mate appeal", Psychology and Marketing, 2020 [cnrs: 3, fnege: 2]

      En savoir plus
    • SCHILL, M., D.GODEFROIT-WINKEL, M. F.DIALLO, C.BARBAROSSA, "Consumers’ intentions to purchase smart home objects: Do environmental issues matter?", Ecological Economics, 2019, vol. 161, pp. 176-185 [cnrs: 1]

      En savoir plus
    • MOONS, I., C.BARBAROSSA, P.DE PELSMACKER, "The Determinants of the Adoption Intention of Eco-friendly Functional Food in Different Market Segments", Ecological Economics, 2018, vol. 151, pp. 151-161 [cnrs: 1]

      En savoir plus
    • BARBAROSSA, C., P.DE PELSMACKER, I.MOONS, "Effects of country-of-origin stereotypes on consumer responses to product-harm crises", International Marketing Review, 2018, vol. 35(3), pp. 362-389 [cnrs: 3, fnege: 2]

      En savoir plus
    • VERNUCCIO, M., C.BARBAROSSA, A.GIRALDI, F.CECCOTTI, "Determinants of e-brand attitude: A structural modeling approach", Journal of Brand Management, 2012, vol. 19, no. 6, pp. 500-512 [fnege: 4]

      En savoir plus
    • VERNUCCIO, M., M.PAGANI, C.BARBAROSSA, A.PASTORE, "Antecedents of brand love in online network-based communities. A social identity perspective", Journal of Product and Brand Management, 2015, vol. 24, no. 7, pp. 706-719 [cnrs: 4, fnege: 4]

      En savoir plus
    • BARBAROSSA, C., P.DE PELSMACKER, "Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers", Journal of Business Ethics, 2016, vol. 134, no. 2, pp. 229-247 [cnrs: 2, fnege: 2]

      En savoir plus
    • GRAPPI, S., S.ROMANI, C.BARBAROSSA, "Fashion without pollution: How consumers evaluate brands after an NGO campaign aimed at reducing toxic chemicals in the fashion industry", Journal of Cleaner Production, 2017, vol. 149, pp. 1164-1173 [fnege: 3]

      En savoir plus
    • BARBAROSSA, C., S. C.BECKMANN, P.DE PELSMACKER, I.MOONS, W.GWOZDZ, "A self-identity based model of electric car adoption intention: A cross-cultural comparative study", Journal of Environmental Psychology, 2015, vol. 42, pp. 149-160

      En savoir plus
    • BARBAROSSA, C., A.PASTORE, "Why environmentally conscious consumers do not purchase green products", Qualitative Market Research, 2015, vol. 18, no. 2, pp. 188-209 [cnrs: 4, fnege: 4]

      En savoir plus
    • BARBAROSSA, C., P.DE PELSMACKER, I.MOONS, A.MARCATI, "The influence of country-of-origin stereotypes on consumer responses to food safety scandals: The case of the horsemeat adulteration", Food Quality and Preference, 2016, vol. 53, pp. 71-83

      En savoir plus
    • BARBAROSSA, C., P.DE PELSMACKER, I.MOONS, "Personal Values, Green Self-identity and Electric Car Adoption", Ecological Economics, 2017, vol. 140, pp. 190-200 [cnrs: 1]

      En savoir plus
    • 2016 Prix Emerald Literati Network d'Excellence pour l'article "Why environmentally conscious consumers do not purchase green products: a cognitive mapping approach" (Qualitative Market Research: An International Journal) Emerald
    • 2020 Lauréat de la Compétition ENEL "Energy for Research" CRUI and ENEL Company
Expertise
    • Communication d'Entreprise
    • Marketing
    • Recherche en Marketing
    • Les Effets des Stéréotype sur les Jugements Intergroupes
    • Les effets du Pays d'Origine et les Stéréotypes Nationaux
    • L'Ethique et la Consommation Pro-Environnementale
    • Méthodologie Quantitative et Recherche Expérimentale
    • Réponses des Consommateurs à la Responsabilité Sociétale des Entreprises (RSE) et Irresponsabilité (RSI)
      • Organisation des conférences European Marketing Academy (EMAC) et Academy of Marketing Science (AMS)
      • 2013 - 2014 : Post-doctorante en Marketing LUISS Business School
C.barbarossa

‹ Professeur précédent Professeur suivant ›