LOUPIAC Philippine
Département : Marketing
CV
Formation
- 2020 : Doctorat es Sciences de Gestion - Université Paris Dauphine - PSL - Paris
- 2016 : Master in Management - NEOMA Business School - Mont-Saint-Aignan (Rouen)
Expérience d'Enseignement
- 2020 : Assistant Professor en Marketing - Toulouse Business School
- 2017 : Enseignante en Marketing - Université Paris Dauphine - PSL - Paris
Publications
-
LOUPIAC, P., "The influence of product try-on on consumers: a conceptualization" dans International Marketing Trends Conference, Venice, Italy, January, 2019
LASRI, S., A.CREPIN, P.LOUPIAC, "Pirate vs Princess: what transmission of male domination to children in Disney movies?" dans 17th Research Days on Consumption (JNRC), Rouen, France, November 22-23, 2018
LOUPIAC, P., "The influence of product try-on in the consumption process" dans Loupiac Ph. (2018), “The influence of product try-on in the consumption process”, Doctoral Colloquium of the French Marketing Association (AFM), Strasbourg, France, May 15-16, 2018
LOUPIAC, P., A.GOUDEY, "The impact of Internet shopping value on consumer expectations towards their future experience in store" dans 33rd International Congress of the French Marketing Association (AFM), Tours, France, May 17-19, 2017
Expertise
-
- Marketing Digital
- Comportement du Consommateur
- Introduction au Marketing
-
- Marketing Omnicanal
- Marketing Digital
- Nouvelles Technologies & Marketing
- Parcours d'achat