LOUPIAC Philippine
Département : Marketing
CV
Program
- 2020 : Doctorat es Sciences de Gestion - Université Paris Dauphine - PSL - Paris
- 2016 : Master in Management - NEOMA Business School - Mont-Saint-Aignan (Rouen)
Expérience d'Enseignement
- Depuis 2020 : Professeur en Marketing Toulouse Business School Toulouse
- From 2017 to 2019 : Enseignante en Marketing - Université Paris Dauphine - PSL - Paris
Publications
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LOUPIAC, P., A. CREPIN, L. BUSCA, "With a little help from my friends: the role of marketing assets for project launched by influencers" dans EMAC Annual Conference, Madrid, Espagne, 26-28 Mai, 2021
LOUPIAC, P., A. CREPIN, L. BUSCA, "Je ne suis riche que de mes amis : le rôle des actifs marketing lors d’un lancement de projet par un influenceur" dans 37ème congrès de l’AFM, Angers, France, 19-21 mai, 2021
LOUPIAC, P., "The influence of product try-on on consumers: a conceptualization" dans International Marketing Trends Conference, Venice, Italy, January, 2019
LASRI, S., A. CREPIN, P. LOUPIAC, "Pirate vs Princess: what transmission of male domination to children in Disney movies?" dans 17th Research Days on Consumption (JNRC), Rouen, France, November 22-23, 2018
LOUPIAC, P., "The influence of product try-on in the consumption process" dans Loupiac Ph. (2018), “The influence of product try-on in the consumption process”, Doctoral Colloquium of the French Marketing Association (AFM), Strasbourg, France, May 15-16, 2018
LOUPIAC, P., A. GOUDEY, "The impact of Internet shopping value on consumer expectations towards their future experience in store" dans 33rd International Congress of the French Marketing Association (AFM), Tours, France, May 17-19, 2017
Expertise
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- Marketing Digital
- Comportement du Consommateur
- Introduction au Marketing
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- Marketing Omnicanal
- Marketing Digital
- Nouvelles Technologies & Marketing
- Parcours d'achat