LOUPIAC Philippine

LOUPIAC, P., A. GOUDEY, "How website browsing impacts expectations of store features", International Journal of Retail and Distribution Management, 2020, vol. 48, no. 1, pp. 92-108 [cnrs: 3, fnege: 3]

LOUPIAC, P., A. CREPIN, L. BUSCA, "With a little help from my friends: the role of marketing assets for project launched by influencers" dans EMAC Annual Conference, Madrid, Espagne, 26-28 Mai, 2021

LOUPIAC, P., A. CREPIN, L. BUSCA, "Je ne suis riche que de mes amis : le rôle des actifs marketing lors d’un lancement de projet par un influenceur" dans 37ème congrès de l’AFM, Angers, France, 19-21 mai, 2021

LOUPIAC, P., "The influence of product try-on on consumers: a conceptualization" dans International Marketing Trends Conference, Venice, Italy, January, 2019

LASRI, S., A. CREPIN, P. LOUPIAC, "Pirate vs Princess: what transmission of male domination to children in Disney movies?" dans 17th Research Days on Consumption (JNRC), Rouen, France, November 22-23, 2018

LOUPIAC, P., "The influence of product try-on in the consumption process" dans Loupiac Ph. (2018), “The influence of product try-on in the consumption process”, Doctoral Colloquium of the French Marketing Association (AFM), Strasbourg, France, May 15-16, 2018

LOUPIAC, P., A. GOUDEY, "The impact of Internet shopping value on consumer expectations towards their future experience in store" dans 33rd International Congress of the French Marketing Association (AFM), Tours, France, May 17-19, 2017

LOUPIAC, P., C. BLUNTZ, "“Au croisement du Marketing et de la Comptabilité : l’essor des activités d’évaluation et de contrôle par le consommateur" dans L’Etat du Management 2020., Ed., La Découverte, pp. 18-27, 2020

LOUPIAC, P., S. LASRI, D. DARPY - "Icicle: international development of a Chinese eco-friendly fashion brand; CCMP" - 2019