Assistant Professor depuis 2021

CV

Formation

  • 2015 : PhD in Business Administration and Management Bocconi University

Expérience d'Enseignement

  • 2021 : Assistant Professor en Marketing Toulouse Business School Toulouse
  • 2017 : Lecturer in Marketing University of Sussex Brighton
  • 2013 : Teaching assistant en Marketing, Marketing Communications, Retailing, E-marketing Bocconi University
  • 2012 : Instructeur de la filière marketing, Executive Education Study Tours SDA Bocconi School of Management Milan
Publications
    • DE JONG, A., K. DE RUYTER, D. I. KEELING, A. POLYAKOVA, T. RINGBERG, "Key trends in business-to-business services marketing strategies: Developing a practice-based research agenda", Industrial Marketing Management, 2021, vol. 93, pp. 1-9 [cnrs: 2, fnege: 2]

      En savoir plus
    • POLYAKOVA, A., Z. ESTES, A. ORDANINI, "Free upgrades with costly consequences", European Journal of Marketing, 2020, vol. 54, no. 4, pp. 691-712 [cnrs: 3, fnege: 3]

      En savoir plus
    • VALENTINI, S., C. ORSINGHER, A. POLYAKOVA, "Customers’ emotions in service failure and recovery: a meta-analysis", Marketing Letters, 2020, vol. 31, no. 2-3, pp. 199-216 [cnrs: 2, fnege: 2]

      En savoir plus
    • DAVIS, C. D., A. POLYAKOVA, A. V. BODAPATI, A. DROLET, "Are Young Adults More Narcissistic Than Older Adults?", Ed., Routledge, 2020

      En savoir plus
    • 2020 Recipient of the AMA Best Paper Award in Consumer Behavior track
Expertise
    • Comportement du Consommateur
    • Marketing de Service
    • Communication Marketing
    • Marketing de Service
    • Emotions du Consommateur
    • Comportement non éthique
    • Droit du Consommateur
      • 2020 - 2021 : Responsable du Msc Marketing & Consumer Psychology University of Sussex Brighton
      • 2008 - 2009 : Gestionnaire de prêts National Bank « Trust »
      • 2005 - 2008 : Assistant Marketing PR agency « Proba »

‹ Professeur précédent Professeur suivant ›