PECOT Fabien
Département : Marketing
CV
Formation
- 2019 : Post Graduate Certificate in Academic Practice - University of York - York
- 2016 : Doctorat Sciences de Gestion - Université Aix-Marseille - Aix en Provence
- 2013 : MSc Recherche en Marketing - Université Aix-Marseille - Aix en Provence
- 2010 : MSc Communication - NEOMA Business School - Mont-Saint-Aignan (Rouen)
- 2005 : Licence en Histoire - Université Aix-Marseille - Aix en Provence
Expérience d'Enseignement
- 2020 : Associate Professor en Marketing - Toulouse Business School Toulouse
- 2017 : Professeur en Marketing - University of York - York
Publications
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PECOT, F., S. VASILOPOULOU, M. CAVALLARO, "How political ideology drives anti-consumption manifestations", Journal of Business Research, 2021, vol. 128, pp. 61-69 [cnrs: 2, fnege: 2]
CAMBEFORT, M., F.PECOT, "Theorizing rightist anti-consumption", Marketing Theory, 2020, vol. 20, no. 3, pp. 385-407 [cnrs: 3, fnege: 3]
PECOT, F., P.VALETTE-FLORENCE, V.DE BARNIER, "Brand heritage as a temporal perception: conceptualisation, measure and consequences", Journal of Marketing Management, 2019, vol. 35, no. 17-18, pp. 1624-1643 [cnrs: 3, fnege: 3]
PECOT, F., A.MERCHANT, P.VALETTE-FLORENCE, V.DE BARNIER, "Cognitive outcomes of brand heritage: A signaling perspective", Journal of Business Research, 2018, vol. 85, pp. 304-316 [cnrs: 2, fnege: 2]
PECOT, F., V.DE BARNIER, "Brands using historical references: a consumers’ perspective", Journal of Brand Management, 2018, vol. 25, no. 2, pp. 171-184 [cnrs: 4, fnege: 4]
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- 2017 Prix de these - Université Aix-Marseille -
- 2015 Prix CEFAG - FNEGE
Expertise
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- Principes du Marketing
- Gestion de Marque
- Marketing Communications
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- Gestion de marque (patrimoine de marque)
- Anti-consommation politique
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- 2008 - 2011 : Consultant - Aspect Consulting - Paris, Londres, Bruxelles
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