CV

Program

  • 2019 : Post Graduate Certificate in Academic Practice - University of York - York
  • 2016 : Doctorat Sciences de Gestion - Université Aix-Marseille - Aix en Provence
  • 2013 : MSc Recherche en Marketing - Université Aix-Marseille - Aix en Provence
  • 2010 : MSc Communication - NEOMA Business School - Mont-Saint-Aignan (Rouen)
  • 2005 : Licence en Histoire - Université Aix-Marseille - Aix en Provence

Expérience d'Enseignement

  • Depuis 2020 : Professeur en Marketing Toulouse Business School Toulouse
  • From 2017 to 2020 : Professeur en Marketing - University of York - York
Publications
    • PECOT, F., A. MERCHANT, "Why and when is older better? The role of brand heritage and of the product category in the evaluation of brand longevity", Journal of Business Research, 2022, vol. 140, pp. 533-545 [cnrs: 2, fnege: 2]

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    • PECOT, F., F. CELHAY, M. KACHA, G. LOMBARD, "Expressions of the past: A practice-based approach of brand longevity visual translation in advertising", Journal of Business Research, 2022, vol. 150, pp. 121-133 [cnrs: 2, fnege: 2]

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    • PECOT, F., S. VASILOPOULOU, M. CAVALLARO, "How political ideology drives anti-consumption manifestations", Journal of Business Research, 2021, vol. 128, pp. 61-69 [cnrs: 2, fnege: 2]

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    • BUTCHER, J., F. PECOT, "Visually communicating brand heritage on social media: champagne on Instagram", Journal of Product and Brand Management, 2021 [cnrs: 4, fnege: 3]

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    • CAMBEFORT, M., F. PECOT, "Theorizing rightist anti-consumption", Marketing Theory, 2020, vol. 20, no. 3, pp. 385-407 [cnrs: 3, fnege: 3]

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    • PECOT, F., P. VALETTE-FLORENCE, V. DE BARNIER, "Brand heritage as a temporal perception: conceptualisation, measure and consequences", Journal of Marketing Management, 2019, vol. 35, no. 17-18, pp. 1624-1643 [cnrs: 3, fnege: 3]

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    • PECOT, F., A. MERCHANT, P. VALETTE-FLORENCE, V. DE BARNIER, "Cognitive outcomes of brand heritage: A signaling perspective", Journal of Business Research, 2018, vol. 85, pp. 304-316 [cnrs: 2, fnege: 2]

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    • PECOT, F., V. DE BARNIER, "Brands using historical references: a consumers’ perspective", Journal of Brand Management, 2018, vol. 25, no. 2, pp. 171-184 [cnrs: 4, fnege: 4]

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    • PECOT, F., V. DE BARNIER, "Brand heritage: The past in the service of brand management", Recherche et Application en Marketing, 2017, vol. 32, no. 4, pp. 72-90 [cnrs: 2, fnege: 2]

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    • PECOT, F., V. DE BARNIER, "Stratégies de marques de ville basées sur le patrimoine de marque : le rôle des symboles", Management & Avenir, 2015, vol. 78, no. 4, pp. 143 [cnrs: 4, fnege: 4]

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    • PECOT, F., "World of Origin: The Secret Ingredient of Monastic Marketing" dans Association for Consumer Research Conference, 2020

    • PECOT, F., P. VALETTE-FLORENCE, V. DE BARNIER, "Balancing perceptions of change and continuity" dans The 46th International Research Conference in Marketing, 2019

    • PECOT, F., P. VALETTE-FLORENCE, V. DE BARNIER, "Since when? Brand Heritage’s Signaling Effects" dans Academy of Marketing Science Annual Conference, New Orleans, 2018

    • CAMBEFORT, M., F. PECOT, "Rightist resistance to the market" dans Advances in Consumer Research, eds. Ayelet Gneezy, vol. 45, 2017

    • PECOT, F., P. VALETTE-FLORENCE, V. DE BARNIER, "Brand Heritage: a multidimensional measurement scale to assess consumers' perception" dans 46th European Marketing Academy Conference EMAC, Gröningen, 2017

    • PECOT, F., "Cross-fertilization of heritage between product and corporate branding" dans The Routledge Companion to Corporate Branding., Oriol Iglesias, Nicholas Ind, Majken Schultz Eds, Routledge, chap. E. The Temporality of Corporate Branding: Balancing the Past and Future, 2022

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    • PECOT, F., V. DE BARNIER, "Corporate heritage or corporate inheritance: a French perspective" dans Foundations of Corporate Heritage., Balmer, JM Eds, Routledge, chap. Section 5, 2017

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    • PECOT, F., "Le Patrimoine de marque en publicité" dans De la stratégie marketing à la création publicitaire., De Barnier, V. Eds, Dunod, 2016

    • PECOT, F., A. KAPETANAKI - "Can the Victorian tram find its way into the 21st century? Case Center N° 521-0045-1" - 2021

      En savoir plus
    • PECOT, F., V. DE BARNIER - "The Roy René Confectionery is 100 years: Celebrating Brand Heritage to Sustain a New Strategy - The Case Center, N° 520-0036-1" - 2020

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    • 2021 Outstanding New Case Writer - The Roy René Confectionery is 100 years: Celebrating Brand Heritage to Sustain a New Strategy The Case Centre
    • 2019 Case writing Scholarship - The Roy Rene Confectionery is 100 years: Celebrating Brand Heritage to Sustain a New Strategy The Case Centre
    • 2018 AMS-AFM grant for feature presentation at AMS North American Conference
    • 2017 Prix de these - Université Aix-Marseille -
    • 2015 Prix CEFAG - FNEGE
Expertise
    • Principes du Marketing
    • Gestion de Marque
    • Marketing Communications
    • Gestion de marque (patrimoine de marque)
    • Anti-consommation politique
      • 2008 - 2011 : Consultant - Aspect Consulting - Paris, Londres, Bruxelles
fabien pecot tbs education

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