Département : Marketing
Associate Professor
m.alemany-oliver@tbs-education.fr
LUNARDO, R., M. ALEMANY OLIVER, S. SHEPHERD, "How believing in brand conspiracies shapes relationships with brands", Journal of Business Research, 2023, vol. 159 [fnege: 2, abs: 3]
ALEMANY OLIVER, M., "Navigating Between the Plots: A Narratological and Ethical Analysis of Business-Related Conspiracy Theories (BrCTs)", Journal of Business Ethics, 2022, vol. 175, no. Issue 2, pp. 265-288 [cnrs: 2, fnege: 1, ft, abs: 3]
KRAMARCZYK, J., M. ALEMANY OLIVER, "Accumulative vs. Appreciative Expressions of Materialism: Revising Materialism in Light of Polish Simplifiers and New Materialism", Journal of Business Ethics, 2022, vol. 175, no. 4, pp. 701–719 [cnrs: 2, fnege: 1, ft, abs: 3]
ALEMANY OLIVER, M., "L’enfant intérieur, un concept marketing universel ? Exploration du concept aux Etats-Unis et en France", Management International, 2018, vol. 23, no. 1, pp. 56-67 [cnrs: 3, fnege: 2]
ALEMANY OLIVER, M., "Consumer Neoteny: An Evolutionary Perspective on Childlike Behavior in Consumer Society", Evolutionary Psychology, 2016, vol. 14, no. 3, pp. 147470491666182
ALEMANY OLIVER, M., J. S. VAYRE, "Big data and the future of knowledge production in marketing research: Ethics, digital traces, and abductive reasoning", Journal of Marketing Analytics, 2015, vol. 3, no. 1, pp. 5-13
ALEMANY OLIVER, M., S. LUCIANO, "When fandoms recover bookstores’ service failure: The case of the French manga market" dans GAMMA Global Marketing Conference, juillet, 2023, Seoul
PEYRAUD, A., L. BERTRANDIAS, M. ALEMANY OLIVER, "Covid 19 as an eye-opener: tensions among the work of classical music actors to respond to an" dans 2022 AMA Winter Academic Conference Las Vegas, USA, 2021
ALEMANY OLIVER, M., "Insitutional crisis on the spotlight: How COVID-19 reveals the tensions in the classical music market?" dans Congrès AFM 2021 (visio), France, 19-21 mai, 2021
ELGAAIED-GAMBIER, L., L. HAMDI-KIDAR, M. ALEMANY OLIVER, "What is environmental anxiety and why should marketers pay closer attention to it?" dans Congrès AFM 2021 (visio), France, 19-21 mai, 2021
ELGAAIED-GAMBIER, L., L. HAMDI-KIDAR, M. ALEMANY OLIVER, "Environmental anxiety: Towards a better understanding of the concept and its implications for marketing" dans 49th Annual EMAC Conference (virtuel), 26-29 mai, 2020
ALEMANY OLIVER, M., J. KRAMARCZYK, A. MICKIEWICZ , "An Idea Opposed to Another Idea is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity" dans Conférence ACR, Dallas USA, 10-14/10/18, 2018
ALEMANY OLIVER, M., "Consumer-Brand relationships in Conspiratorial narratives" dans Association for Consumer Research North American Conference (ACR), San Diego, CA, 26-29/10/2017, ACR, 2017
ALEMANY OLIVER, M., "Consumer-Brand Relationships in Conspiratorial Digital Narratives" dans GSOM Emerging Markets Conference, St Petersburg, Russia, 5-7/10/2017, Graduate School of Management (GSOM), 2017
ALEMANY OLIVER, M., "An exploration of the Neotenous Characteristics of Childlike Consumer Behavior" dans Society for Marketing Advances Annual Conference, Atlanta, 2-5/11/2016, Society for Marketing Advances Annual Conference, 2016, Atlanta
ALEMANY OLIVER, M., "Rejuvenated Territories of Adulthood" dans Association for Consumer Research North American Conference (ACR), New-Orleans, LA, 1-4/10/2015, Advances in Consumer Research, vol. 43, pp. 654-655, 2015 [abs: 1]
ALEMANY OLIVER, M., "Is Play the Work of Consumers? The Inner Child’s Influence on Adult Consumers" dans 2015 Winter Marketing Educators' Conference , 13-15/02/15 San Antonio, Texas, USA, AMA Educators Proceedings, vol. 26, no. C-29, 2015, Chicago
ALEMANY OLIVER, M., J.-S. VAYRE, "Is ‘The Bigger the Better’ Always True? Big Data and Knowledge Production in Marketing" dans 2015 Winter Marketing Educators' Conference , 13-15/02/15 San Antonio, Texas, USA, AMA Educators Proceedings, vol. 26, no. C-17, 2015, Chiccago
ALEMANY OLIVER, M., A. VENKATESH, E. ROUX, "Redefining Adulthood in Consumer Research" dans 8th Workshop on Interpretive Consumer Research, Edinburgh, UK, 16-17/04/2015, 2015
ALEMANY OLIVER, M., "Rejuvenated Territories of Adulthood" dans Association for Consumer Research North American Conference (ACR), New-Orleans, LA, 1-4./10/2015, Association for Consumer Research North American Conference (ACR), 2015
ALEMANY OLIVER, M., "A tale of two faces: A story of the Inner Child's Influence on Adult Consumer Behavior" dans 5th International Research Meeting in Business and Management, Nice 7-8/07/14, 2014, Nice
ALEMANY OLIVER, M., "Behind the Mask: The Inner Child's Influence on the Construction of a Fantasy Map - or How Consumption makes Cosplayers give up any Search of the Territory" dans Consumer Culture Theory Conference (CCT), Helsinki, 26-29/06/2014, 2014, Helsinki
ALEMANY OLIVER, M., "Wait... Was I Supposed to Grow Up? Consumers' Adventures in Wonderland" dans Advances in Consumer Resarch, North American Conference (ACR), Chicago, 3-6/10/2013, vol. 41, pp. 441-42, 2013
ALEMANY OLIVER, M., "Il était une fois...L'avènement de l'Homo Puer dans la société de consommation postmoderne" dans 12èmes Journées Normandes de Recherche sur consommation (JNRC), Caen, 28-29/11/2013, Journées Normandes de Recherche sur consommation, 2013, Caen
ALEMANY OLIVER, M., M. CAMBEFORT, J. KHENFER, L. NICOD, "La Consommation Postmoderne et ses Paradoxes" dans Les Rencontres du Cercle des Economistes, Aix-en-Provence, France, 6-8/07/2012, 2012, Aix-en-Provence
ALEMANY OLIVER, M., R. BELK, Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies, Universitas Press, 2021
ALEMANY OLIVER, M., R. BELK, "Consumer Childlikeness" dans Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies., Ed., Universitas Press, pp. 145-176, 2021
ALEMANY OLIVER, M., R. BELK, "Childlikeness in adults" dans Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies., Ed., Universitas Press, chap. Introductory Chapter, pp. 7-20, 2021
ALEMANY OLIVER, M., L. WILKINSON, "The Figure of the Trickster in Literature and Consumer Society Narratives: Liminality and Potentialitie", Ed., Universitas Press, pp. 71-92, 2021
ALEMANY OLIVER, M., "Conducting Ethical Research in Marketing" dans The SAGE Handbook of Marketing Ethics., Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor Eds, SAGE Publications, Inc., chap. 5, 2020
RINALLO, D., M. ALEMANY OLIVER, "The marketing and consumption of spirituality and religion", Journal of Management, Spirituality & Religion, 2019, vol. 16, no. 1, pp. 1-5 [abs: 1]
ALEMANY OLIVER, M. - "« Hold-up » : les huit personnages clés qui font une bonne théorie du complot" - 2020, The Conversation, France
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