ALEMANY OLIVER Mathieu
Département : Marketing
CV
Formation
- 2015 : Doctorat en Marketing-Comportement du Consommateur - IAE Aix en Provence - Aix-Marseille Université -
- 2011 : Master Recherche en Sciences de Gestion - IAE Aix en Provence - Aix-Marseille Université -
- 2010 : Master of Science (MSc) en Management - KEDGE Business School -
Expérience d'Enseignement
- 2017 : Assistant Professor en Marketing - Toulouse Business School - Toulouse
- 2015 : Intervenant en Marketing - IÉSEG School of Management -
- 2014 : Attaché Temporaire d'Enseignement et de Recherche (ATER) en Marketing - Université de la Méditerranée - Université Aix-Marseille II
- 2014 : Intervenant en Marketing - ESC Troyes Troyes
- 2014 : Intervenant en Marketing - KEDGE Business School - Talence
- 2012 : Chargé de TD - Université Aix-Marseille II -
Responsabilités Académiques & Managériales
- 2016 - 2017 : Responsable MS/MSc Commerce International - IAE - Aix en Provence - Aix-Marseille Université - Aix en Provence
Publications
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ALEMANY OLIVER, M., "Navigating Between the Plots: A Narratological and Ethical Analysis of Business-Related Conspiracy Theories (BrCTs)", Journal of Business Ethics, 2020 [cnrs: 2, fnege: 1]
KRAMARCZYK, J., M. ALEMANY OLIVER, "Accumulative vs. Appreciative Expressions of Materialism: Revising Materialism in Light of Polish Simplifiers and New Materialism", Journal of Business Ethics, 2020 [cnrs: 2, fnege: 1]
ALEMANY OLIVER, M., "L’enfant intérieur, un concept marketing universel ? Exploration du concept aux Etats-Unis et en France", Management International, 2018, vol. 23, no. 1, pp. 56-67 [cnrs: 3, fnege: 2]
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ELGAAIED-GAMBIER, L., L. HAMDI-KIDAR, M. ALEMANY OLIVER, "Environmental anxiety: Towards a better understanding of the concept and its implications for marketing" dans 49th Annual EMAC Conference (virtuel), 26-29 mai, 2020
ALEMANY OLIVER, M., J.KRAMARCZYK, A.MICKIEWICZ , "An Idea Opposed to Another Idea is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity" dans Conférence ACR, Dallas USA, 10-14/10/18., 2018
ALEMANY OLIVER, M., "Consumer-Brand relationships in Conspiratorial narratives" dans Association for Consumer Research North American Conference (ACR), San Diego, CA, 26-29/10/2017., ACR, 2017
ALEMANY OLIVER, M., "Consumer-Brand Relationships in Conspiratorial Digital Narratives" dans GSOM Emerging Markets Conference, St Petersburg, Russia, 5-7/10/2017., Graduate School of Management (GSOM), 2017
ALEMANY OLIVER, M., "An exploration of the Neotenous Characteristics of Childlike Consumer Behavior" dans Society for Marketing Advances Annual Conference, Atlanta, 2-5/11/2016., Society for Marketing Advances Annual Conference, 2016, Atlanta
ALEMANY OLIVER, M., "Rejuvenated Territories of Adulthood" dans Association for Consumer Research North American Conference (ACR), New-Orleans, LA, 1-4/10/2015., Advances in Consumer Research, vol. 43, pp. 654-655, 2015
ALEMANY OLIVER, M., "Is Play the Work of Consumers? The Inner Child’s Influence on Adult Consumers" dans 2015 Winter Marketing Educators' Conference , 13-15/02/15 San Antonio, Texas, USA., AMA Educators Proceedings, vol. 26, no. C-29, 2015, Chicago
ALEMANY OLIVER, M., J.-S.VAYRE, "Is ‘The Bigger the Better’ Always True? Big Data and Knowledge Production in Marketing" dans 2015 Winter Marketing Educators' Conference , 13-15/02/15 San Antonio, Texas, USA., AMA Educators Proceedings, vol. 26, no. C-17, 2015, Chiccago
ALEMANY OLIVER, M., A.VENKATESH, E.ROUX, "Redefining Adulthood in Consumer Research" 8th Workshop on Interpretive Consumer Research, Edinburgh, UK, 16-17/04/2015. 2015
ALEMANY OLIVER, M., "Rejuvenated Territories of Adulthood" dans Association for Consumer Research North American Conference (ACR), New-Orleans, LA, 1-4./10/2015., Association for Consumer Research North American Conference (ACR), 2015
ALEMANY OLIVER, M., "A tale of two faces: A story of the Inner Child's Influence on Adult Consumer Behavior" 5th International Research Meeting in Business and Management, Nice 7-8/07/14. 2014, Nice
ALEMANY OLIVER, M., "Behind the Mask: The Inner Child's Influence on the Construction of a Fantasy Map - or How Consumption makes Cosplayers give up any Search of the Territory" Consumer Culture Theory Conference (CCT), Helsinki, 26-29/06/2014. 2014, Helsinki
ALEMANY OLIVER, M., "Wait... Was I Supposed to Grow Up? Consumers' Adventures in Wonderland" dans Advances in Consumer Resarch, North American Conference (ACR), Chicago, 3-6/10/2013., vol. 41, pp. 441-42, 2013
ALEMANY OLIVER, M., "Il était une fois...L'avènement de l'Homo Puer dans la société de consommation postmoderne" dans 12èmes Journées Normandes de Recherche sur consommation (JNRC), Caen, 28-29/11/2013., Journées Normandes de Recherche sur consommation, 2013, Caen
ALEMANY OLIVER, M., M.CAMBEFORT, J.KHENFER, L.NICOD, "La Consommation Postmoderne et ses Paradoxes" Les Rencontres du Cercle des Economistes, Aix-en-Provence, France, 6-8/07/2012. 2012, Aix-en-Provence
Expertise
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- Comportement du Consommateur
- Développement de produit
- La Théorie de la Culture du Consommateur
- Management de la Marque
- Marketing
- Recherche Qualitative
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- Comportement Enfantin du Consommateur Adulte
- Comportements Transgressifs
- Epistémologie
- Hyperréalité, Technologie et Media
- Projets d’Identité du Consommateur
- Simplicité Volontaire
- Théorie du Complot
- Age adulte
- Eco-anxiété
- Ethique
- Spiritualité et Religion
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- Membre du Comité éditorial - Journal of Management, Spirituality and Religion
- Rédacteur en chef invité "numéro special sur le marketing et la consommation" Journal of Management, Spirituality, and Religion (avec D. Rinallo)
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- 2012 : Activités de conseil -
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