CV

Formation

  • 2018 : PhD - Universität Hamburg - Hambourg
  • 2013 : MSc Etudes en Gestion d'Entreprise - Otto-Friedrich-Universität Bamberg - Bamberg
  • 2010 : Bachelor en Gestion d'Entreprise - Université Hessian d'Education Cooperative - Hesse (Land)

Expérience d'Enseignement

  • 2019 : Assistant Professor en Marketing & International Business - Toulouse Business School - Toulouse
  • 2014 : Enseignant Assistant en Marketing et Gestion des Marques - Universität Hamburg - Hambourg

Responsabilités Académiques & Managériales

  • 2019 : Professeur Assistant en Marketing & International Business Toulouse Business School Toulouse
Publications
    • MANDLER, T., F.BARTSCH, C. M.HAN, "Brand credibility and marketplace globalization: The role of perceived brand globalness and localness", Journal of International Business Studies, 2020 [cnrs: 1, fnege: 1]

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    • MANDLER, T., "Beyond reach: an extended model of global brand effects", International Marketing Review, 2019, vol. 36, no. 5, pp. 647-674 [cnrs: 3, fnege: 2]

      En savoir plus
    • DIAMANTOPOULOS, A., V.DAVVETAS, F.BARTSCH, T.MANDLER, M.ARSLANAGIC-KALAJDZIC, M.EISEND, "On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment", Journal of International Marketing, 2019, vol. 27(4), pp. 39-57 [cnrs: 2, fnege: 2]

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    • MANDLER, T., M.JOHNEN, J.-F.GRÄVE, "Can’t help falling in love? How brand luxury generates positive consumer affect in social media", Journal of Business Research, 2019 [cnrs: 2, fnege: 2]

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    • MANDLER, T., S.WON, K.KIM, "Consumers' cognitive and affective responses to brand origin misclassifications: Does confidence in brand origin identification matter?", Journal of Business Research, 2017, vol. 80, pp. 197-209 [cnrs: 2, fnege: 2]

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    • HAIDUK, C., T.MANDLER, "Drivers of Pre-Release Consumer Buzz" dans 10th Regional EMAC Conference, St. Petersburg, Russia, 25-27/09, 2019

    • MANDLER, T., F.BARTSCH, M.GATES, "Change in Mind, Change of Heart: A Cognitive Appraisal Theory Perspective on Brand Origin Misperceptions”" dans AMA Global Marketing SIG Conference, Buenos Aires, Argentina,, 20-23-mai-19, 2019

    • BARTSCH, F., T.MANDLER, K.ZEUGNER-ROTH, M.GATES, "Change in Mind, Change of Heart: A Cognitive Appraisal Theory Perspective on Brand Origin Misperceptions”" dans Conférence EMAC, St Petersbourg Russie, 24-28 septembre, 2019

    • BARTSCH, F., T.MANDLER, "Global Brand Localness: A Three Country Investigation" dans AMS World Marketing Congress, Porto, Portugal, 16-18/04, 2018

    • MANDLER, T., F.BARTSCH, C. M.HAN, "Marketplace Globalization and Shifting Brand Perceptions: The Role of Perceived Brand Globalness and Cultural Symbolism" dans Global Marketing Conference, Tokyo, Japan, 26-29/07/, 2018

    • KLEIN, K., T.MANDLER, "Local Versus International Brands: Different Routes to Success?" dans 2017 Summer AMA Conference, San Francisco, 04-07/08/., 2017

    • BARTSCH, F., T.MANDLER, M.KIRCHHOFER, "The Differential Effect of Global Brand Origin: How Domestic-Global Brands Create Value" dans 46th Annual Conference of the European Marketing Academy, Groningen, 23-26/05/., 2017

      En savoir plus
    • MANDLER, T., "Beyond Reach: an Extended Model of Global Brand Effects" dans AMA Global Marketing SIG Conference, Havana, Cuba, 6-8/04/., 2017

    • MANDLER, T., F.BARTSCH, V.DAVVETAS, "Hitting the Bull's Eye: Cultural Intelligence and Managers' Accuracy of Psychic Distance Estimations" dans AMA Global Marketing SIG Conference, Havana, Cuba, 6-8 avril, 2017

    • MANDLER, T., "Beyond Reach: Disentangling the Global Brand Effect" dans 45th Annual Conference of the European Marketing Academy, Oslo, 24-27/05/., 2016

    • MANDLER, T., S.WON, K.KIM, "Does Dressing Foreign Really Pay Off? Exploring Consumers' Cognitive and Affective Responses to Brand Origin Misclassification" dans 7th Regional Conference of the European Marketing Academy, Sarajevo, 14-16/09/., 2016

    • MANDLER, T., S.WON, K.KIM, "Does Dressing Foreign Really Pay Off? Consumers’ Cognitive and Affective Responses to Brand Origin Misperception" dans 1st EMAC Research Camp, Vienna, 1-2/09/., 2016

    • MANDLER, T., F.BARTSCH, "The Value of Consumer Dispositions as Moderators in Global Branding Research" dans Global Marketing Conference, Hong Kong, China, 21-24/07, 2016

    • 2018 Prix AIB du Meilleur Evaluateur de conférence pour l'analyse des excellents articles de recherche
    • 2017 Prix Susan P. Douglas du meilleur article sur Marketing International ("The Differential Effect of Global Brand Origin: How Domestic-Global Brands Create Value")
    • 2017 Prix du Meilleur Evaluateur de conférence pour l'analyse des excellents articles de recherche University of Alabama
    • 2017 Prix du Meilleur article d'étudiant de doctorat pour le meilleur article basé sur leur travail de doctorat ("Beyond Reach: An Extended Model of Global Brand Effects") University of Leeds
Expertise
    • Pricipes fondametaux du Marketing
    • Marketing des Services
    • Comportement Interculturel du Consommateur
    • Questions méthodologiques en Recherche de Marketing International
    • Marques Globales et Locales
T.mandler

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