MANDLER Timo
Département : Marketing
CV
Formation
- 2018 : PhD Universität Hamburg Hambourg
- 2013 : MSc Etudes en Gestion d'Entreprise Otto-Friedrich-Universität Bamberg Bamberg
- 2010 : Bachelor en Gestion d'Entreprise Université Hessian d'Education Cooperative Essen
Responsabilités Académiques & Managériales
- 2019 : Professeur Assistant en Marketing & International Business Toulouse Business School Toulouse
Publications
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MANDLER, T., "Beyond reach: an extended model of global brand effects", International Marketing Review, 2019, vol. 36, no. 5, pp. 647-674 [cnrs: 3, fnege: 2]
DIAMANTOPOULOS, A., V.DAVVETAS, F.BARTSCH, T.MANDLER, M.ARSLANAGIC-KALAJDZIC, M.EISEND, "On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment", Journal of International Marketing, 2019, vol. 27(4), pp. 39-57 [cnrs: 2, fnege: 2]
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HAIDUK, C., T.MANDLER, "Drivers of Pre-Release Consumer Buzz" dans 10th Regional EMAC Conference, St. Petersburg, Russia, 25-27/09, 2019
MANDLER, T., F.BARTSCH, M.GATES, "Change in Mind, Change of Heart: A Cognitive Appraisal Theory Perspective on Brand Origin Misperceptions”" dans AMA Global Marketing SIG Conference, Buenos Aires, Argentina,, 20-23-mai-19, 2019
BARTSCH, F., T.MANDLER, "Global Brand Localness: A Three Country Investigation" dans AMS World Marketing Congress, Porto, Portugal, 16-18/04, 2018
MANDLER, T., F.BARTSCH, C. M.HAN, "Marketplace Globalization and Shifting Brand Perceptions: The Role of Perceived Brand Globalness and Cultural Symbolism" dans Global Marketing Conference, Tokyo, Japan, 26-29/07/, 2018
KLEIN, K., T.MANDLER, "Local Versus International Brands: Different Routes to Success?" dans 2017 Summer AMA Conference, San Francisco, 04-07/08/., 2017
BARTSCH, F., T.MANDLER, M.KIRCHHOFER, "The Differential Effect of Global Brand Origin: How Domestic-Global Brands Create Value" dans 46th Annual Conference of the European Marketing Academy, Groningen, 23-26/05/., 2017
MANDLER, T., "Beyond Reach: an Extended Model of Global Brand Effects" dans AMA Global Marketing SIG Conference, Havana, Cuba, 6-8/04/., 2017
MANDLER, T., F.BARTSCH, V.DAVVETAS, "Hitting the Bull's Eye: Cultural Intelligence and Managers' Accuracy of Psychic Distance Estimations" dans AMA Global Marketing SIG Conference, Havana, Cuba, 6-8 avril, 2017
MANDLER, T., "Beyond Reach: Disentangling the Global Brand Effect" dans 45th Annual Conference of the European Marketing Academy, Oslo, 24-27/05/., 2016
MANDLER, T., S.WON, K.KIM, "Does Dressing Foreign Really Pay Off? Exploring Consumers' Cognitive and Affective Responses to Brand Origin Misclassification" dans 7th Regional Conference of the European Marketing Academy, Sarajevo, 14-16/09/., 2016
MANDLER, T., S.WON, K.KIM, "Does Dressing Foreign Really Pay Off? Consumers’ Cognitive and Affective Responses to Brand Origin Misperception" dans 1st EMAC Research Camp, Vienna, 1-2/09/., 2016
MANDLER, T., F.BARTSCH, "The Value of Consumer Dispositions as Moderators in Global Branding Research" dans Global Marketing Conference, Hong Kong, China, 21-24/07, 2016
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- 2018 Prix AIB du Meilleur Evaluateur de conférence pour l'analyse des excellents articles de recherche
- 2017 Prix Susan P. Douglas du meilleur article sur Marketing International ("The Differential Effect of Global Brand Origin: How Domestic-Global Brands Create Value")
- 2017 Prix du Meilleur Evaluateur de conférence pour l'analyse des excellents articles de recherche University of Alabama
- 2017 Prix du Meilleur article d'étudiant de doctorat pour le meilleur article basé sur leur travail de doctorat ("Beyond Reach: An Extended Model of Global Brand Effects") University of Leeds
Expertise
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- Pricipes fondametaux du Marketing
- Marketing des Services
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- Comportement Interculturel du Consommateur
- Questions méthodologiques en Recherche de Marketing International
- Marques Globales et Locales
