MANDLER Timo

ÖZSOMER, A., B. SIMONIN, T. MANDLER, "EXPRESS: Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the ‘Twin Engines’ of Performance", Journal of International Marketing, 2022 [cnrs: 2, fnege: 2]

ZEISSLER, J., T. MANDLER, J. KIM, "EXPRESS: What Drives Royalty Rates in International Franchising?", Journal of International Marketing, 2022 [cnrs: 2, fnege: 2]

MANDLER, T., F. BARTSCH, C. M. HAN, "Brand credibility and marketplace globalization: The role of perceived brand globalness and localness", Journal of International Business Studies, 2021, vol. 52, no. 8, pp. 1559–1590 [cnrs: 1, fnege: 1]

CHEN, Y., T. MANDLER, L. MEYER-WAARDEN, "Three decades of research on loyalty programs: A literature review and future research agenda", Journal of Business Research, 2021, vol. 124, pp. 179-197 [cnrs: 2, fnege: 2]

BARBAROSSA, C., T. MANDLER, "EXPRESS: Not All Wrongdoers Are Equal in the Public Eye: A Moderated Mediation Model of Country Stereotypes, Condemning Emotions, and Retaliatory Intent in Corporate Crises", Journal of International Marketing, 2021, vol. 29, Issue 2, no. 2, pp. 26-44 [cnrs: 2, fnege: 2]

MANDLER, T., B. SEZEN, J. CHEN, A. ÖZSOMER, "Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda", Journal of Business Research, 2021, vol. 125, pp. 416-435 [cnrs: 2, fnege: 2]

ELGAAIED-GAMBIER, L., T. MANDLER, "Me trying to talk about sustainability: Exploring the psychological and social implications of environmental threats through user-generated content", Ecological Economics, 2021, vol. 187, pp. 1-15 [cnrs: 1]

MANDLER, T., M. JOHNEN, J.-F. GRÄVE, "Can’t help falling in love? How brand luxury generates positive consumer affect in social media", Journal of Business Research, 2020, no. 120, pp. 330-342 [cnrs: 2, fnege: 2]

MANDLER, T., "Beyond reach: an extended model of global brand effects", International Marketing Review, 2019, vol. 36, no. 5, pp. 647-674 [cnrs: 3, fnege: 2]

DIAMANTOPOULOS, A., V. DAVVETAS, F. BARTSCH, T. MANDLER, M. ARSLANAGIC-KALAJDZIC, M. EISEND, "On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment", Journal of International Marketing, 2019, vol. 27(4), pp. 39-57 [cnrs: 2, fnege: 2]

MANDLER, T., S. WON, K. KIM, "Consumers' cognitive and affective responses to brand origin misclassifications: Does confidence in brand origin identification matter?", Journal of Business Research, 2017, vol. 80, pp. 197-209 [cnrs: 2, fnege: 2]

MANDLER, T., "Consumer animosity: The mitigating effect of perceived brand globalness." dans Conférence AMA 2022, Chania, Grèce 29/05-02/06, 2022

MANDLER, T., C. BARBAROSSA, "Not all wrongdoers are equal in the public’s eye. A moderated mediation model of country stereotypes, condemning emotions, and retaliatory intent in corporate crises" dans Conférence EMAC (visio), 16-19-septembre, 2020

MANDLER, T., C. HAIDUK, T. SCHREINER, "On the Evolution of Pre-Release Consumer Buzz and New Product Success" dans Conférence EMAC (visio), 16-19-septembre, 2020

MANDLER, T., F. BARTSCH, K. ZEUGNER-ROTH, "Revisiting Brand Origin Misperceptions: A Comprehensive Model with Mediating and Moderating Effects" dans Conférence EMAC (visio), 16-19-septembre, 2020

HAIDUK, C., T. MANDLER, "Drivers of Pre-Release Consumer Buzz" dans 10th Regional EMAC Conference, St. Petersburg, Russia, 25-27/09, 2019

MANDLER, T., F. BARTSCH, M. GATES, "Change in Mind, Change of Heart: A Cognitive Appraisal Theory Perspective on Brand Origin Misperceptions”" dans AMA Global Marketing SIG Conference, Buenos Aires, Argentina,, 20-23-mai-19, 2019

BARTSCH, F., T. MANDLER, K. ZEUGNER-ROTH, M. GATES, "Change in Mind, Change of Heart: A Cognitive Appraisal Theory Perspective on Brand Origin Misperceptions”" dans Conférence EMAC, St Petersbourg Russie, 24-28 septembre, 2019

BARTSCH, F., T. MANDLER, "Global Brand Localness: A Three Country Investigation" dans AMS World Marketing Congress, Porto, Portugal, 16-18/04, 2018

MANDLER, T., F. BARTSCH, C. M. HAN, "Marketplace Globalization and Shifting Brand Perceptions: The Role of Perceived Brand Globalness and Cultural Symbolism" dans Global Marketing Conference, Tokyo, Japan, 26-29/07/, 2018

KLEIN, K., T. MANDLER, "Local Versus International Brands: Different Routes to Success?" dans 2017 Summer AMA Conference, San Francisco, 04-07 août, 2017

BARTSCH, F., T. MANDLER, M. KIRCHHOFER, "The Differential Effect of Global Brand Origin: How Domestic-Global Brands Create Value" dans 46th Annual Conference of the European Marketing Academy, Groningen, 23-26 mai, 2017

MANDLER, T., "Beyond Reach: an Extended Model of Global Brand Effects" dans AMA Global Marketing SIG Conference, Havana, Cuba, 6-8 avril, 2017

MANDLER, T., F. BARTSCH, V. DAVVETAS, "Hitting the Bull's Eye: Cultural Intelligence and Managers' Accuracy of Psychic Distance Estimations" dans AMA Global Marketing SIG Conference, Havana, Cuba, 6-8 avril, 2017

MANDLER, T., "Beyond Reach: Disentangling the Global Brand Effect" dans 45th Annual Conference of the European Marketing Academy, Oslo, 24-27/05, 2016

MANDLER, T., S. WON, K. KIM, "Does Dressing Foreign Really Pay Off? Exploring Consumers' Cognitive and Affective Responses to Brand Origin Misclassification" dans 7th Regional Conference of the European Marketing Academy, Sarajevo, 14-16 sept., 2016

MANDLER, T., S. WON, K. KIM, "Does Dressing Foreign Really Pay Off? Consumers’ Cognitive and Affective Responses to Brand Origin Misperception" dans 1st EMAC Research Camp, Vienna, 1-2/09, 2016

MANDLER, T., F. BARTSCH, "The Value of Consumer Dispositions as Moderators in Global Branding Research" dans Global Marketing Conference, Hong Kong, China, 21-24/07, 2016

MANDLER, T., C. BARBAROSSA - "Facebook, Volkswagen, Samsung… Comment les stéréotypes nationaux influent sur le pardon accordé aux entreprises fautives" - 2021, la Tribune