MANDLER Timo

MANDLER, T., F.BARTSCH, C. M.HAN, "Brand credibility and marketplace globalization: The role of perceived brand globalness and localness", Journal of International Business Studies, 2020 [cnrs: 1, fnege: 1]

MANDLER, T., "Beyond reach: an extended model of global brand effects", International Marketing Review, 2019, vol. 36, no. 5, pp. 647-674 [cnrs: 3, fnege: 2]

DIAMANTOPOULOS, A., V.DAVVETAS, F.BARTSCH, T.MANDLER, M.ARSLANAGIC-KALAJDZIC, M.EISEND, "On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment", Journal of International Marketing, 2019, vol. 27(4), pp. 39-57 [cnrs: 2, fnege: 2]

MANDLER, T., M.JOHNEN, J.-F.GRÄVE, "Can’t help falling in love? How brand luxury generates positive consumer affect in social media", Journal of Business Research, 2019 [cnrs: 2, fnege: 2]

MANDLER, T., S.WON, K.KIM, "Consumers' cognitive and affective responses to brand origin misclassifications: Does confidence in brand origin identification matter?", Journal of Business Research, 2017, vol. 80, pp. 197-209 [cnrs: 2, fnege: 2]

HAIDUK, C., T.MANDLER, "Drivers of Pre-Release Consumer Buzz" dans 10th Regional EMAC Conference, St. Petersburg, Russia, 25-27/09, 2019

MANDLER, T., F.BARTSCH, M.GATES, "Change in Mind, Change of Heart: A Cognitive Appraisal Theory Perspective on Brand Origin Misperceptions”" dans AMA Global Marketing SIG Conference, Buenos Aires, Argentina,, 20-23-mai-19, 2019

BARTSCH, F., T.MANDLER, K.ZEUGNER-ROTH, M.GATES, "Change in Mind, Change of Heart: A Cognitive Appraisal Theory Perspective on Brand Origin Misperceptions”" dans Conférence EMAC, St Petersbourg Russie, 24-28 septembre, 2019

BARTSCH, F., T.MANDLER, "Global Brand Localness: A Three Country Investigation" dans AMS World Marketing Congress, Porto, Portugal, 16-18/04, 2018

MANDLER, T., F.BARTSCH, C. M.HAN, "Marketplace Globalization and Shifting Brand Perceptions: The Role of Perceived Brand Globalness and Cultural Symbolism" dans Global Marketing Conference, Tokyo, Japan, 26-29/07/, 2018

KLEIN, K., T.MANDLER, "Local Versus International Brands: Different Routes to Success?" dans 2017 Summer AMA Conference, San Francisco, 04-07/08/., 2017

BARTSCH, F., T.MANDLER, M.KIRCHHOFER, "The Differential Effect of Global Brand Origin: How Domestic-Global Brands Create Value" dans 46th Annual Conference of the European Marketing Academy, Groningen, 23-26/05/., 2017

MANDLER, T., "Beyond Reach: an Extended Model of Global Brand Effects" dans AMA Global Marketing SIG Conference, Havana, Cuba, 6-8/04/., 2017

MANDLER, T., F.BARTSCH, V.DAVVETAS, "Hitting the Bull's Eye: Cultural Intelligence and Managers' Accuracy of Psychic Distance Estimations" dans AMA Global Marketing SIG Conference, Havana, Cuba, 6-8 avril, 2017

MANDLER, T., "Beyond Reach: Disentangling the Global Brand Effect" dans 45th Annual Conference of the European Marketing Academy, Oslo, 24-27/05/., 2016

MANDLER, T., S.WON, K.KIM, "Does Dressing Foreign Really Pay Off? Exploring Consumers' Cognitive and Affective Responses to Brand Origin Misclassification" dans 7th Regional Conference of the European Marketing Academy, Sarajevo, 14-16/09/., 2016

MANDLER, T., S.WON, K.KIM, "Does Dressing Foreign Really Pay Off? Consumers’ Cognitive and Affective Responses to Brand Origin Misperception" dans 1st EMAC Research Camp, Vienna, 1-2/09/., 2016

MANDLER, T., F.BARTSCH, "The Value of Consumer Dispositions as Moderators in Global Branding Research" dans Global Marketing Conference, Hong Kong, China, 21-24/07, 2016