Professeur HANINE Salwa | TBS Education

Assistant Professor depuis 2020

s.hanine@tbs-education.ma

CV
Publications
Expertise

CV

Formation

2017 : Doctorat en Sciences de Gestion, spécialité Marketing - Université Côte d'Azur - Laboratoire CREDEG - CRNS Nice
2011 : Master 2 de Recherche en Sciences de Gestion - Université de Nice Sophia-Antipolis
2008 : Bachelor en Marketing - Ecole Nationale de Commerce et de Gestion (ENCG) Settat

Expérience d'Enseignement

2020 : Assistant Professor en Marketing - Toulouse Business School Toulouse
2015 : Professeur vacataire en Marketing - École Nationale de Commerce et de Gestion Financière Casablanca

Responsabilités Académiques & Managériales

2020 : Responsable de la coordination du programme TBS Soft Skills pour le campus de TBS Casablanca - Toulouse Business School Toulouse

Publications

- STEILS, N., S. HANINE, H. ROCHDANE, S. HAMDANI, "Urban crowdsourcing: Stakeholder selection and dynamic knowledge flows in high and low complexity projects", Industrial Marketing Management, 2021, vol. 94, pp. 164-173 [cnrs: 2, fnege: 2]
  En savoir plus
- STEILS, N., S. HANINE, "Recruiting valuable participants in online IDEA generation: The role of brief instructions", Journal of Business Research, 2019, vol. 96, pp. 14-25 [cnrs: 2, fnege: 2]
  En savoir plus
- HANINE, S., N. STEILS, "Ideation contests: Crowd management and valorization to avoid negative feelings of participants", Creativity and Innovation Management, 2019, vol. 28, no. 4, pp. 425-435 [cnrs: 3, fnege: 3]
  En savoir plus
- STEILS, N., S. HANINE, "Creative contests: knowledge generation and underlying learning dynamics for idea generation", Journal of Marketing Management, 2016, vol. 32, no. 17-18, pp. 1647-1669 [cnrs: 3, fnege: 3]
  En savoir plus
- STEILS, N., S. HANINE, "Post-crowdsourcing success: Bridging the “crowd-to-market” gap and evaluating crowdsourcing performance" dans 2nd Innovation and Product Development Management Conference, Antwerp, Belgium (scheduled for June 7-9, 2020,, 2020
- ROCHDANE, H., S. HAMDANI, S. HANINE, N. STEILS, "Smart citizen, vecteur de développement de Casablanca – Smart city » Smart city Africa 2019" dans CreaCasa2019 : Le 3ème Creathon sur l’intelligence artificielle au service de défis bien réels. April 18, 2019
- ROCHDANE, H., S. HAMDANI, S. HANINE, N. STEILS, "Urban crowdsourcing: Exploring the role of citizens in co-creating smart cities" dans International Symposium on Digital Transformation. ENCG- El Jadida, June 13 and 14, 2019
- HANINE, S., R. FAULLANT, "Attracting participants in crowdsourcing contests: the relative importance of brand attachment vs. extrinsic and intrinsic motivations" dans 24th Innovation and Product Development Management Conference. Reykjavik, 11-13 juin, 2017
- STEILS, N., S. HANINE, "Value-Added Crowdsourcing" dans Managing Diversity, Innovation, and Infrastructure in Digital Business., Nilanjan Ray Ed., IGI Global, pp. 160-178, 2019
  En savoir plus
- HANINE, S., N. STEILS, "Crowdsourcing: A Double-Edged Sword Outsourcing Strategy" dans Positive and Negative Aspects of Outsourcing., Mário Franco Ed., InTech, chap. 3, pp. 522-665, 2018
  En savoir plus

Expertise

- Marketing des Services
- Marketing de l’Innovation
- Marketing Digital
- Gestion de la marque

- Crowdsourcing
- Concours d'Innovation
- Créativité du consommateur
- Comportement et Psychologie du Consommateur

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