Département : Marketing
Associate Professor
s.hanine@tbs-education.ma
STEILS, N., S. HANINE, "The use of crowdsourcing mechanisms in management learning", Innovations in Education and Teaching International, 2023, pp. 1-18 [abs: 2]
STEILS, N., S. HANINE, "Effective creative crowdsourcing: A multi‐dimensional evaluation framework", Creativity and Innovation Management, 2022 [cnrs: 3, fnege: 3, abs: 2]
STEILS, N., S. HANINE, H. ROCHDANE, S. HAMDANI, "Urban crowdsourcing: Stakeholder selection and dynamic knowledge flows in high and low complexity projects", Industrial Marketing Management, 2021, vol. 94, pp. 164-173 [cnrs: 2, fnege: 2, abs: 3]
STEILS, N., S. HANINE, "Recruiting valuable participants in online IDEA generation: The role of brief instructions", Journal of Business Research, 2019, vol. 96, pp. 14-25 [cnrs: 2, fnege: 2, abs: 3]
HANINE, S., N. STEILS, "Ideation contests: Crowd management and valorization to avoid negative feelings of participants", Creativity and Innovation Management, 2019, vol. 28, no. 4, pp. 425-435 [cnrs: 3, fnege: 3, abs: 2]
STEILS, N., S. HANINE, "Creative contests: knowledge generation and underlying learning dynamics for idea generation", Journal of Marketing Management, 2016, vol. 32, no. 17-18, pp. 1647-1669 [cnrs: 3, fnege: 3, abs: 2]
HANINE, S., N. STEILS, "Crowdsourcing vs AI-powered open innovation for companies" dans Frontiers in Services Maastricht, June, 2023, Maastricht
STEILS, N., S. HANINE, "Post-crowdsourcing success: Bridging the “crowd-to-market” gap and evaluating crowdsourcing performance" dans 2nd Innovation and Product Development Management Conference, Antwerp, Belgium (scheduled for June 7-9, 2020,, 2020
ROCHDANE, H., S. HAMDANI, S. HANINE, N. STEILS, "Smart citizen, vecteur de développement de Casablanca – Smart city » Smart city Africa 2019" dans CreaCasa2019 : Le 3ème Creathon sur l’intelligence artificielle au service de défis bien réels. April 18, 2019
ROCHDANE, H., S. HAMDANI, S. HANINE, N. STEILS, "Urban crowdsourcing: Exploring the role of citizens in co-creating smart cities" dans International Symposium on Digital Transformation. ENCG- El Jadida, June 13 and 14, 2019
HANINE, S., R. FAULLANT, "Attracting participants in crowdsourcing contests: the relative importance of brand attachment vs. extrinsic and intrinsic motivations" dans 24th Innovation and Product Development Management Conference. Reykjavik, 11-13 juin, 2017
HANINE, S., S. HAMDANI, "Better World Through Social Entrepreneurship – Casa Study: Atlas Foundation." dans Essentials of Modern Marketing, Maghreb edition., Ed., Kotler Impact, chap. 12, pp. 333-338, 2024
HANINE, S., N. STEILS, "Creative crowdsourcing: A marketing strategy for innovative companies" dans Handbook of Digital and Social Media Marketing., Annmarie Hanlon; Tracy L. Tuten Ed., Sage, vol. 1, chap. 17, pp. 295-309, 2022
STEILS, N., S. HANINE, "Value-Added Crowdsourcing" dans Managing Diversity, Innovation, and Infrastructure in Digital Business., Nilanjan Ray Ed., IGI Global, pp. 160-178, 2019
HANINE, S., N. STEILS, "Crowdsourcing: A Double-Edged Sword Outsourcing Strategy" dans Positive and Negative Aspects of Outsourcing., Mário Franco Ed., InTech, chap. 3, pp. 522-665, 2018
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Cette étude vise à comprendre les conséquences managériales de l’implication des utilisateurs dans le processus d’innovation. Plus particulièrement, elle se focalise sur les stratégies susceptibles d’éviter la génération des sentiments négatifs chez les participants aux concours de crowdsourcing créatif en utilisant une approche qualitative confrontant les avis des participants à ceux des professionnels.