BRION Reynald

Département : Marketing

Assistant Professor

CV

Formation

  • 2022 : Doctorat Sciences de Gestion – Marketing Université de Bordeaux Bordeaux
  • 2018 : Master Programme Grande Ecole KEDGE Business School Talence
  • 2015 : Bachelor of Arts in International Business Management Cardiff Metropolitan University
  • 2015 : Bachelor en Management des Administrations ESC Bretagne Brest Brest

Expérience académique

  • Depuis 2022 : Assistant Professor en Marketing Toulouse Business School Toulouse
  • De 2019 à 2022 : Assistant de recherche en Marketing KEDGE Business School Talence
  • De 2018 à 2019 : Intervenant extérieur KEDGE Business School Talence
Publications

    • BOMPAR, L., R. LUNARDO, C. SAINTIVES, R. BRION, "Humor usage by sellers: effects of aggressive and constructive humor types on perceptions of Machiavellianism and relational outcomes", Journal of Business & Industrial Marketing, 2023 [fnege: 3, abs: 2]

      En savoir plus

    • BRION, R., R. LUNARDO, J.-F. TRINQUECOSTE, "How to build lasting relationships with consumers through experiential brand events – Example from a real-life application" dans EMAC, 2023, Odense, Danemark

    • BRION, R., R. LUNARDO, J.-F. TRINQUECOSTE, "Is That a sport? : Conceptualization, Measurement and Consumer- and Brand-Related Outcomes of Perceived Sportivity" dans Conference of the Academy of Marketing Science, California, May 25th-27th, 2022

    • BRION, R., R. LUNARDO, J.-F. TRINQUECOSTE, "Make It Sporty: Conceptualization, Measurement and Consumer- and Brand -Related Effects of Perceived Sportivity" dans Advances in Consumer Research, October 28th-30th, Seattle, USA (Online), 2021

    • BRION, R., R. LUNARDO, J.-F. TRINQUECOSTE, "The Sporty Framing Effect: How Framing An Activity As Sporty Affects Consumer Engagement Through Competitive Mindset And Social Value" dans Conference of the Academy of Marketing Science, June 3rd-5th (Online), 2021

Expertise
    • Introduction au Marketing
    • Marketing Operationel
    • Marketing des Services
    • Management de la Marque
    • Analyses Quantitatives et Qualitatives
    • Marketing du Sport
    • Image de Marque
    • Marketing Expérientiel / Expérience Consommateur
    • Analyse Quantitative
    • Modélisation par Equations Structurelles
      • 2016 - 2017 : Chef de Projet Marketing Numérique PSCBath Miami
      • 2015 - 2016 : Communication manager Diambars Aquitaine Bordeaux
reynald brion

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