Professeur BRION Reynald

Assistant Professor

[email protected]

CV
Publications
Expertise

CV

Formation

2022 : Doctorat Sciences de Gestion – Marketing Université de Bordeaux Bordeaux
2018 : Master Programme Grande Ecole KEDGE Business School Talence
2015 : Bachelor of Arts in International Business Management Cardiff Metropolitan University
2015 : Bachelor en Management des Administrations ESC Bretagne Brest

Expérience académique

Depuis 2022 : Professeur en Marketing TBS Education
De 2019 à 2022 : Assistant de recherche en Marketing KEDGE Business School Talence
De 2018 à 2019 : Intervenant extérieur KEDGE Business School Talence

Publications

- BRION, R., P. W. RENAN, M. BASSI SUTER, "ANTECEDENTS, DECISIONS, AND OUTCOMES OF CORPORATE SOCIAL IRRESPONSIBILITY IN SPORTS MEGA-EVENTS: A SYSTEMATIC LITERATURE REVIEW AND AVENUES FOR FUTURE RESEARCH", Global Fashion Management Conference, 2025, vol. 2025, pp. 828-828
  En savoir plus
- BOMPAR, L., R. LUNARDO, C. SAINTIVES, R. BRION, "Humor usage by sellers: effects of aggressive and constructive humor types on perceptions of Machiavellianism and relational outcomes", Journal of Business & Industrial Marketing, 2023 [fnege: 3, abs: 2]
  En savoir plus
- BRION, R., R. PETERSEN-WAGNER, M. BASSI SUTER, "Corporate social irresponsibility in sports mega-events: A systematic literature review and avenues" dans Academy of Management (AOM), July, 2025, Copenhague, Danemark
- BRION, R., R. PETERSEN-WAGNER, M. BASSI SUTER, "Corporate social irresponsibility in sports mega-events: A systematic literature review and avenues" dans MacroMarketing Conference, June, 2025, Rio de Janeiro, Brésil
- MALMY, P., M. ALEMANY OLIVER, R. BRION, "The personality of live music venues: developing a measurement scale" dans GAMMA Global Marketing Conference, 24–27 Juillet, 2025, Hong Kong, Chine (RPC)
- BRION, R., R. LUNARDO, J.-F. TRINQUECOSTE, "How to build lasting relationships with consumers through experiential brand events – Example from a real-life application" dans EMAC, 2023, Odense, Danemark
- BRION, R., R. LUNARDO, J.-F. TRINQUECOSTE, "Is That a sport? : Conceptualization, Measurement and Consumer- and Brand-Related Outcomes of Perceived Sportivity" dans Conference of the Academy of Marketing Science, California, May 25th-27th, 2022
- BRION, R., R. LUNARDO, J.-F. TRINQUECOSTE, "Make It Sporty: Conceptualization, Measurement and Consumer- and Brand -Related Effects of Perceived Sportivity" dans Advances in Consumer Research, October 28th-30th, Seattle, USA (Online), 2021
- BRION, R., R. LUNARDO, J.-F. TRINQUECOSTE, "The Sporty Framing Effect: How Framing An Activity As Sporty Affects Consumer Engagement Through Competitive Mindset And Social Value" dans Conference of the Academy of Marketing Science, June 3rd-5th (Online), 2021

Expertise

- Introduction au Marketing
- Marketing Operationel
- Marketing des Services
- Management de la Marque
- Analyses Quantitatives et Qualitatives

- Marketing du Sport
- Image de Marque
- Marketing Expérientiel / Expérience Consommateur
- Analyse Quantitative
- Modélisation par Equations Structurelles