Publications

HACHARD, V., C. DIARD, R. SOHIER, “Isolated telework: what are the consequences for the adoption and use of new technologies?”, International Journal of Business and Emerging Markets, 2028, pp. 1-28

LECOINTRE-ERICKSON, D., A. POLYAKOVA, S. ADIL, K. AGBOKANZO, S. ALTOBELLO, E. VASQUES, B. KOLE, “Pain points in phygital tourist settings” dans American Phygital Association (APA), 26-27 février, 2026, Paris, France

NANA, A., E. M. LAVIOLETTE, C. THEODORAKI, “Preincubation practices as sourcing in entrepreneurial ecosystems: A dynamic capability perspective”, Journal of Business Research, 2026, vol. 203, no. 115829, pp. 1-13

BARBAROSSA, C., I. QUERCI, G. HALKIAS, “When Safety Feels Like Plastic: How Infectious Disease Threats Reshape Consumer Preferences for Plastic Packaging” dans American Marketing Association (AMA) Conference. 13-15 February, 2026, Madrid, Espagne

BRULHART, F., M. DI NARDO – “EHPAD : Comment concilier rentabilité, qualité des soins et humanité ?” – 2026, Centrale des Cas et des Médias Pédagogiques (CCMP), Paris

VAILLANT, Y., E. LAFUENTE, F. VENDRELL-HERRERO, “Automation, augmentation, or dual AI strategies for superior product line performance: the functional subsidiarity challenge”, International Journal of Production Economics, 2026, no. 109931, pp. 1-17

TEISSANDIER, M., H. CHEBBI, M. BEN SELMA, “Knowledge management in constraining contexts: applying microfoundations to overcome knowledge stickiness and stimulate innovation”, Journal of Knowledge Management, 2026, pp. 1-23

PILLET, J.-C., K. CARILLO, C. VITARI, F. PIGNI, “Beyond the Screen: Memory-Based Mechanisms and Personal Innovativeness in Voice Assistant Use. 59th Hawaii International Conference on System Sciences (HICSS)” dans 59th Hawaii International Conference on System Sciences (HICSS), 6-9 janvier, 2026, Hawaii, Etats-Unis d’Amérique

BASSI SUTER, M., R. LIMONGI, “Algorithmic empathy or amplified inequality? A critical framework for AI-mediated stakeholder engagement in global marketing” dans AMA Global Conference, IAE Nice, 27–29 May., 2026, Nice, France

BARZANTNY, C., “Défis de la collaboration européenne en matière de recherche : Construire une Université Spatiale Européenne pour la Terre et l’Humanité (UNIVERSEH)” dans Le droit spatial saisi par le droit de l’Union européenne, Collection droit de l’Union européenne, dirigée par Fabrice Picod., Pierre-Jean Thil Ed., Bruylant, chap. 5, pp. 251-260, 2026

Dirigé par : Pierre-Jean Thil

FLORES-PEREZ, J.-M., S. BOURJADE, A. A. A. LASSERRE, S. DE-LEÓN ALMARAZ, C. AZZARO-PANTEL, “Bridging strategic design and bi-level operational management for hydrogen supply chains under Cournot game-based producer competition”, International Journal of Hydrogen Energy, 2026, vol. 197, no. 152501, pp. 1-16

LAFUENTE, E., Y. VAILLANT, A. PERSAUD, “Digital service innovation for smarter production: Servitized-AI progress towards smart products”, Technovation, 2026, vol. 151, no. 103466, pp. 1-12

SEZEN, B., K. PAUWELS, A. ÖZSOMER, “Sezen, B., Pauwels, K. and Özsomer, A., 2026. Media formats and country interest: long-term effects. Paper presented at:” dans Winter American Marketing Association Conference, 13-15 February, 2026, Madrid, Espagne

BRION, R., “From Gaze to Gameplay: A Typology of Motivations for Male Gender Swapping in Online Games.” dans International Marketing Trends Conference, 16-17 janvier, 2026, Berlin, Allemagne

KALE, V., S. JEON, C. HAONG, Y. ZHANG, “Turning Consumers into Collaborators. In 2026 AMA Winter Academic Conference: Bridging at the Frontiers: Marketing for a World in Transition.” dans American Marketing Association (AMA) Winter Academic Conference, 12-15 february, 2026, Madrid, Espagne

FOSSO WAMBA, S., “Faire de la recherche à l’impact : Focus sur l’intelligence artificielle,” Colibri Research and Innovation Center (CRIC), 17 february. 2026, Dschang, Cameroun

MAANINOU, N., F. PECOT, C. RUSSEL, “Brand anniversaries: Strategic Approaches to Brand Milestones” dans AMA Winter Conference, 13-15 février, 2026, Madrid

NGUEMKAM TEBOU, I. P., N. TSOPZE, D. TCHUENTE, “Hybrid Method to Explain Predictions of Stacking Ensemble Model”, Information Systems Frontiers, 2026

BAYRAKTAR, S., “Embodying change: Using dance, movement, and music to explore organizational transformation toward sustainability” dans The Power of Arts-Based Pedagogies: Transforming Mindsets to Shape Our Future., Ekaterina Ivanova, Isabel Rimanoczy, Divya Singhal Eds, Routledge, pp. 31-46, 2026

Dirigé par : Ekaterina Ivanova, Isabel Rimanoczy, Divya Singhal

BORAU, S., “The Primacy and Persistence of Gender in Advertising, Marketing and AI” dans Gender Preconference, Society for Personality and Social Psychology, 26-28 february, 2026, Chicago, Etats-Unis d’Amérique