Publications

HACHARD, V., C. DIARD, R. SOHIER, “Isolated telework: what are the consequences for the adoption and use of new technologies?”, International Journal of Business and Emerging Markets, 2028, pp. 1-28

FLORES-PEREZ, J.-M., S. BOURJADE, A. A. A. LASSERRE, S. DE-LEÓN ALMARAZ, C. AZZARO-PANTEL, “Bridging strategic design and bi-level operational management for hydrogen supply chains under Cournot game-based producer competition”, International Journal of Hydrogen Energy, 2026, vol. 197, no. 152501, pp. 1-16

LAFUENTE, E., Y. VAILLANT, A. PERSAUD, “Digital service innovation for smarter production: Servitized-AI progress towards smart products”, Technovation, 2026, vol. 151, no. 103466, pp. 1-12

SEZEN, B., K. PAUWELS, A. ÖZSOMER, “Sezen, B., Pauwels, K. and Özsomer, A., 2026. Media formats and country interest: long-term effects. Paper presented at:” dans Winter American Marketing Association Conference, 13-15 February, 2026, Madrid, Espagne

BRION, R., “From Gaze to Gameplay: A Typology of Motivations for Male Gender Swapping in Online Games.” dans International Marketing Trends Conference, 16-17 janvier, 2026, Berlin, Allemagne

KALE, V., S. JEON, C. HAONG, Y. ZHANG, “Turning Consumers into Collaborators. In 2026 AMA Winter Academic Conference: Bridging at the Frontiers: Marketing for a World in Transition.” dans American Marketing Association (AMA) Winter Academic Conference, 12-15 february, 2026, Madrid, Espagne

FOSSO WAMBA, S., “Faire de la recherche à l’impact : Focus sur l’intelligence artificielle,” Colibri Research and Innovation Center (CRIC), 17 february. 2026, Dschang, Cameroun

MAANINOU, N., F. PECOT, C. RUSSEL, “Brand anniversaries: Strategic Approaches to Brand Milestones” dans AMA Winter Conference, 13-15 février, 2026, Madrid

NGUEMKAM TEBOU, I. P., N. TSOPZE, D. TCHUENTE, “Hybrid Method to Explain Predictions of Stacking Ensemble Model”, Information Systems Frontiers, 2026

BAYRAKTAR, S., “Embodying change: Using dance, movement, and music to explore organizational transformation toward sustainability” dans The Power of Arts-Based Pedagogies: Transforming Mindsets to Shape Our Future., Ekaterina Ivanova, Isabel Rimanoczy, Divya Singhal Eds, Routledge, pp. 31-46, 2026

Dirigé par : Ekaterina Ivanova, Isabel Rimanoczy, Divya Singhal

BORAU, S., “The Primacy and Persistence of Gender in Advertising, Marketing and AI” dans Gender Preconference, Society for Personality and Social Psychology, 26-28 february, 2026, Chicago, Etats-Unis d’Amérique

KALE, V., E. SAYIN, A. KRISHNA, “Self-deprecating advertisements enhance consumers’ perception of experience-related product attributes” dans American Marketing Association (AMA) Winter Academic Conference, 13-14 february, 2026, Madrid, Espagne

CHAUDHURI, N., G. GUPTA, W. M. LIM, “A stimulus-organism-response eye-tracking survey of how background-foreground images drive image appeal, product perception, and willingness to pay in e-commerce”, Journal of Retailing and Consumer Services, 2026, vol. 88, no. 104508, pp. 1-16

TAKSA, L., A. KLARSFELD, “Diversity, Equity and Inclusion (DEI) at a time of Backlash: Considering approaches to social justice and the impact of balkanisation” dans AIRAANZ, 28-30 janvier, 2026, Sydney

LIMONGI, R., M. BASSI SUTER, “Algorithmic empathy or amplified inequality? A critical framework for AI-mediated stakeholder engagement in multilatinas’ CSR’” dans AIB-LAC, Academy of International Business Latin America and the Caribbean, Chapter Conference, 3–5 March, 2026, Lima, Pérou

FRACCARO, A., B. PARGUEL, A. STATHOPOULOU, “When space becomes luxury: Human density and satisfaction in premium services” dans AMS World Marketing Congress (WMC), 7–10 July, 2026, Vilnius, Lithuanie

POTHIN, G., H. BACHOUCHE, E. CHERIF, “Constraint to Adaptative Sobriety, A Solution to Cope with The High Cost of Living? Results From Qualitative Research” dans AMA Winter Academic Conference, 12-16 février, 2026, Madrid

ELGAAIED-GAMBIER, L., Y. LADLI, F. RENIOU, “Reframing Sustainable Consumption: Toward an Ethical Dilemma Perspective”, Journal of Business Ethics, 2026, pp. 46

DIARD, C., O. MEIER – “Relocalisation et devoir de vigilance : comment une entreprise transforme les risques juridiques en avantages stratégiques” – 2026, Village Justice

LEJEALLE, C., S. REZAEE VESSAL, I. KHELLADI, C. DAMAY, R. BEULQUE, “Closing the sustainability knowledge–action gap: a dual knowledge management framework combining SECI and the persuasion knowledge model”, Journal of Knowledge Management, 2026, pp. 1-21