CV

Formation

  • 2013 : Doctorat en Sciences de Gestion - Université Lille 2 Droit et Santé - Lille

Expérience d'Enseignement

  • 2017 : Associate Professor en Marketing - Toulouse Business School - Casablanca
  • 1998 : Enseignante Vacataire - Université Lille 2, Université Hassan II, Ecole Supérieure Algérienne des Affaires, Ghana Institute of Management - France, Maroc, Algérie, Ghana

Responsabilités Académiques & Managériales

  • 2017 : Professeur Associé de Marketing Toulouse Business School Toulouse
Publications
    • SCHILL, M., D.GODEFROIT-WINKEL, M. K.HOGG, "Young children’s consumer agency: The case of French children and recycling", Journal of Business Research, 2020, vol. 110, pp. 292-305 [cnrs: 2, fnege: 2]

      En savoir plus
    • GODEFROIT-WINKEL, D., M.SCHILL, M. K.HOGG, "The interplay of emotions and consumption in the relational identity trajectories of grandmothers with their grandchildren", European Journal of Marketing, 2019, vol. 53, no. 2, pp. 164-194 [cnrs: 3, fnege: 3]

      En savoir plus
    • GODEFROIT-WINKEL, D., M.SCHILL, "Consumer segments in the smart environmental objects market", Journal of Consumer Marketing, 2019, vol. 36, no. 2, pp. 317-327 [cnrs: 4, fnege: 4]

      En savoir plus
    • SCHILL, M., D.GODEFROIT-WINKEL, M. F.DIALLO, C.BARBAROSSA, "Consumers’ intentions to purchase smart home objects: Do environmental issues matter?", Ecological Economics, 2019, vol. 161, pp. 176-185 [cnrs: 1]

      En savoir plus
    • DIALLO, M. F., F.DIOP-SALL, S.DJELASSI, D.GODEFROIT-WINKEL, "How Shopping Mall Service Quality Affects Customer Loyalty across Developing Countries: The Moderation of the Cultural Context", Journal of International Marketing, 2018, vol. 26(4), pp. 69-84 [cnrs: 2, fnege: 2]

      En savoir plus
    • SCHILL, M., D.GODEFROIT-WINKEL, L.LETHIELLEUX, M.COMBES-JORET, "Action de l’entreprise dans la lutte contre le réchauffement climatique : effets sur l’identification organisationnelle et l’engagement organisationnel des salariés", Revue de Gestion des Ressources Humaines, 2018, vol. 108, no. 2, pp. 3-18 [cnrs: 2, fnege: 2]

      En savoir plus
    • GODEFROIT-WINKEL, D., "Developing Shopping Abilities to Empower: An Ethnography of Moroccan Women in Supermarkets", Markets, Globalization and Development Review, 2018, vol. 3, no. 2, art. 2, pp. 1-32

      En savoir plus
    • DJELASSI, S., D.GODEFROIT-WINKEL, M. F.DIALLO, "Does culture affect the relationships among utilitarian and non-utilitarian values, satisfaction and loyalty to shopping centres? Evidence from two Maghreb countries", International Journal of Retail and Distribution Management, 2018, vol. 46 Issue, no. 11/12, pp. 1153-1169 [cnrs: 3, fnege: 3]

      En savoir plus
    • GODEFROIT-WINKEL, D., M.SCHILL, "Shared Happiness and Relational Identities among French Grandmothers and Grandchildren", Advances in Consumer Research, 2016, vol. 44, pp. 458-459

      En savoir plus
    • FIGUEIREDO, B., J.CHELEKIS, B.DEBERRY-SPENCE, A. F.FIRAT, D.GODEFROIT-WINKEL, G.GER, O.KRAVETS, J.MOISANDER, K.NUTTAVUTHISIT, L.PEÑALOZA, M.TADAJEWSKI, "Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)", Journal of MacroMarketing, 2015, vol. 35, no. 2, pp. 257-271 [cnrs: 4, fnege: 3]

      En savoir plus
    • GODEFROIT-WINKEL, D., S. K.BONSU, "Conceptualizing Consumer Freedom: Liberating Shopping Practices Among Moroccan Women", Advances in Consumer Research, 2015, vol. 11, pp. 140-141

    • GODEFROIT-WINKEL, D., M.-H.FOSSE-GOMEZ, "The Changes of Meanings over Life Stages: Caftans as Expressions of Moroccan Women’s Identities", Advances in Consumer Research, 2014, vol. 42, pp. 493

    • GODEFROIT-WINKEL, D., M.-H.FOSSE-GOMEZ, N.ÖZÇAGLAR-TOULOUSE, "Globalization in the Less Affluent World: Moroccan Consumers' Acculturation to Global Consumer Culture in Their Homeland", Advances in Consumer Research, 2012, vol. 40, pp. 454-461

    • GODEFROIT-WINKEL, D., M.-H.FOSSE-GOMEZ, N.ÖZÇLGAR-TOULOUSE, "Acculturated in Homeland: Consumer Culture in Morocco", European Advances in Consumer Research, 2012, vol. 9, pp. 581-582

      En savoir plus
    • GODEFROIT-WINKEL, D., "Selling Snail Soup to Build the Family: The Tensions of Micro Entrepreneur Women in Casablanca" dans Susbsistence marketplaces, Los Angeles, USA, 2020

    • SCHILL, M., D.GODEFROIT-WINKEL, P.ODOU, F.SCHIFFLER, "Représentations Mentales et Réactions Affectives Liées au Changement Climatique: Impacts sur les Intentions d’Agir" dans 35ème Congrès international de l' Association Française de Marketing, Le Havre, France, 15-17 mai., 2019

    • GODEFROIT-WINKEL, D., "Sustainable Innovation Bottom-Up Enterprise" 2nd Subsistence Marketplaces Bottom Up Immersion Conference, Arusha Region, Tanzania, 25-28 mai. 2019

    • GODEFROIT-WINKEL, D., M.DIALLO, S.DJELASSI, "Shopping mall values, customer satisfaction and loyalty: The moderation of education level in Morocco," dans Association for Marketing Science Annual Conference, Vancouver, Canada, 29-31 mai., 2019

    • GODEFROIT-WINKEL, D., L.PEÑALOZA, "Identities in transition: an ethnographic investigation among Moroccan women in the supermarket" dans 2nd Annual Interdisciplinary Summer School in Morocco; Hans Seidel Foundation and Practical Wisdom Society, 7-12 octobre, 2019, Casablanca

    • GODEFROIT-WINKEL, D., M.SCHILL, "Wisdom and family identities in relational exchanges: a qualitative investigation among Moroccan grandmothers" dans The Association for Consumer Research Conference (ACR), 17-20 october, 2019, Atlanta

    • GODEFROIT-WINKEL, D., F.DIOP-SALL, M.SCHILL, "Écologie, émotions et attitude envers le supermarché au Maroc et au Sénégal : Effet modérateur du contexte culturel" dans Journee de recherche sur les pays d'Afrique, Lille, 2019

    • GODEFROIT-WINKEL, D., S. K.BONSU, "The Re-Resurrection of David Bowie: Death and Immortality in Contemporary Society" Consumer Culture Theory Conference, Odense, Denmark, 28/06-01/07/2018. 2018, Odense

    • GODEFROIT-WINKEL, D., L.PEÑALOZA , S. K.BONSU, "Shopping for Freedom: Moroccan Women's Experience in Supermarkets" dans Conference Association for Consumer Research Trust in Doubt, Dallas, 11-14 octobre., 2018

    • GODEFROIT-WINKEL, D., L.PEÑALOZA, "Women's empowerment in shopping: A qualitative investigation among Moroccan Women" dans 14th ACR Gender Marketing and Consumer Behavior Conference , Dallas, TX, USA, 9-11 octobre., 2018

    • SCHILL, M., D.GODEFROIT-WINKEL, M.HOGG, "Contemporary Intergenerational Relationships and Consumption: Through the Lens of a Study of French Families" Edinburgh University Business School PhD Workshop, Opening Session, Plenary, Edinburgh, 2 novembre. 2018 co-auteurs présentés

    • GODEFROIT-WINKEL, D., M.SCHILL, "Identifier les Images Perçues d’une Ville; Les Images de Casablanca à travers une Typologie de ses Étudiants", 1ère Journée de Recherche sur les Pays d'Afrique, 2017

    • GODEFROIT-WINKEL, D., M. F.DIALLO, S.DJELASSI, "Effects of Perceived Value of a Shopping Mall: Evidence from Morocco" dans International Business and Consumer Research Conference, Marrakech, Morocco, 24-27/04/2017., International Business and Consumer Research Conference, 2017, Marrakech

    • GODEFROIT-WINKEL, D., M.SCHIL, "Shared Happiness and Relational Identities among French", Association for Consumer Research North American Conference (ACR), vol. 44, pp. 458-459, 2016

    • GODEFROIT-WINKEL, D., "Elderly Women and Honor Construction in Moroccan Families" dans 14th Biennal Conference, Lima, Peru, 9-11 /08/2016., The International Society of Markets and Development, 2016, Lima

      En savoir plus
    • BONSU, S., D.GODEFROIT-WINKEL, C.CHELARIU, "Purchasing Guilt: Conceptualization and Propositions for Future Research" dans Academy of Marketing Science, 19th World Marketing Congress, Paris, France, 19-23/07/2016., Academy of Marketing Science, 2016, Paris

      En savoir plus
    • GODEFROIT-WINKEL, D., M. E.WINKEL, "Rethinking Industrial Marketing from a Cultural Perspective: Spanish Steel Mill Strategies in Morocco after the 2008 Crisis" dans In Times of Crisis: Perspectives and Challenges of the 21st Century., mbaye fall diallo et joseph kaswengi Ed., Nova Science Publishers, 2018

      En savoir plus
    • BONSU, S. K., D.GODEFROIT-WINKEL, "Guinness in Africa : Contemporary Branding at the Base of the Pyramid" dans The Routledge Companion to Contemporary Brand Management., Dall'omo Riley F., Singh J., Blankson Ch. Eds, Routledge, chap. Part IV, pp. 341-404, 2016

      En savoir plus
    • GODEFROIT-WINKEL, D., S. K.BONSU, "Repenser les Stratégies Globales dans une Perspective Culturelle" dans Repenser le Commerce, Vers une Perspective Socio-Culturelle de la Distribution., Isabelle Collin-Lachaud Ed., Editions EMS, 2014

      En savoir plus
    • GODEFROIT-WINKEL, D., S.SÉNÉCHAL, A.MOQADDEM SENECHAL - "La Vache Qui Rit 4.0 : marketing international et RSE; CCMP - M2093" - 2020

      En savoir plus
Expertise
    • Marketing International
    • Marketing B2B
    • Etudes de Marché
    • Comportement Organisationnel
    • Marketing Opérationnel
    • Marketing Interculturel
    • Genre
    • Emotions
    • Consumer Culture Theory
    • Environnement/Changement climatique
    • Identité du Consommateur

‹ Professeur précédent Professeur suivant ›