BORAU Sylvie

BORAU, S. - "Habilitation à Diriger des Recherches : Le genre dans la publicité, le marketing et l’intelligence artificielle" - 2020, Université Toulouse 1 Capitole

BORAU, S. - "Thèse : "Les femmes et les images de la beauté féminine : bien-être et efficacité publicitaire"" - 2013

VAN BAVEL, J. J., A. CICHOCKA, V. CAPRARO, H. SJÅSTAD, J. B. NEZLEK, T. OTTERBRING, S. BORAU, ET AL, "National identity predicts public health support during a global pandemic", Nature Communications, 2022, vol. 13, no. 1

CHAN, E. Y., G. NORTHEY, S. BORAU, "Economic Conservatism Predicts Preference for Automated Products", Journal of the Association for Consumer Research, 2022

BORAU, S., L. ELGAAIED-GAMBIER, C. BARBAROSSA, "The green mate appeal: Men’s pro-environmental consumption is an honest signal of commitment to their partner", Psychology and Marketing, 2021, vol. 38, no. 2, pp. 266-285 [cnrs: 3, fnege: 2]

BORAU, S., T. OTTERBRING, S. LAPORTE, S. FOSSO WAMBA, "The most human bot: Female gendering increases humanness perceptions of bots and acceptance of AI", Psychology and Marketing, 2021 [cnrs: 3, fnege: 2]

OTTERBRING, T., R. BHATNAGAR, P. SAMUELSSON, S. BORAU, "Positive gender congruency effects on shopper responses: Field evidence from a gender egalitarian culture", Journal of Retailing and Consumer Services, 2021, vol. 63 [cnrs: 3, fnege: 3]

FRANK, D.-A., C. T. ELBÆK, C. K. BØRSTING, P. MITKIDIS, T. OTTERBRING, S. BORAU, "Drivers and social implications of Artificial Intelligence adoption in healthcare during the COVID-19 pandemic", PLOS ONE, 2021, vol. 16, no. 11, pp. 1-11

BORAU, S., J.-F. BONNEFON, "Gendered products act as the extended phenotype of human sexual dimorphism: They increase physical attractiveness and desirability", Journal of Business Research, 2020, vol. 120, pp. 498-508 [cnrs: 2, fnege: 2]

BORAU, S., M. V. NEPOMUCENO, "The Self-Deceived Consumer: Women’s Emotional and Attitudinal Reactions to the Airbrushed Thin Ideal in the Absence Versus Presence of Disclaimers", Journal of Business Ethics, 2019, vol. 154, no. 2, pp. 325-340 [cnrs: 2, fnege: 2]

BORAU, S., J.-F. BONNEFON, "The Imaginary Intrasexual Competition: Advertisements Featuring Provocative Female Models Trigger Women to Engage in Indirect Aggression", Journal of Business Ethics, 2019, vol. 157, no. 1, pp. 45–63 [cnrs: 2, fnege: 2]

BORAU, S., J. BONNEFON, "The advertising performance of non-ideal female models as a function of viewers' body mass index: a moderated mediation analysis of two competing affective pathways", International Journal of Advertising, Février 2017, vol. 36, no. 3, pp. 457-476 [cnrs: 3, fnege: 3]

BORAU, S., A. EL AKREMI, L. ELGAAIED-GAMBIER, L. HAMDI-KIDAR, C. RANCHOUX, "L'analyse des effets de médiation modérée: applications en marketing", Recherche et Application en Marketing, Octobre 2015, vol. 30, no. 4, pp. 95-138 [cnrs: 2, fnege: 2]

BORAU, S., S. FOSSO WAMBA, "Social Media, Evolutionary Psychology, and ISIS: A Literature Review and Future Research Directions" dans WorldCist'19 - 7th World Conference on Information Systems and Technologies, 16-19 avril, 2019, La Toja Island, Galicia

BORAU, S., J. BOVET, P. SEABRIGHT, "Mating choice and career choice: Understanding the gender gap at work in an industrialized nation" dans 14th annual EHBEA conference, 23-26 avril, 2019, Toulouse

BORAU, S., S. LAPORTE, "The ethical dilemma of sexist AI" dans Society for Consumer Psychology Boutique Conference, 19-20 juin, 2019, Toronto

BORAU, S., "Sexual ads sell high-energy food to single men by making them feel competitive" dans Conférence HBESC, Amsterdam, 04-07/07/2018, 2018

BORAU, S., L. HAMDI-KIDAR, C. VELLERA, "To be or no to be in the ad?" Quelles stratégie publicitaire pour promouvoir un produit co-créé avec les consommateurs?" dans 32ème Congrès international 18-20 mai 2016, Lyon, Congrès AFM, 2016

BORAU, S., L. HAMDI-KIDAR, C. VELLERA, "To be or no to be in the ad?" Quelles stratégie publicitaire pour promouvoir un produit co-créé avec les consommateurs?" dans 14th International Open and User Innovation Conference, Cambridge, 1-3/08/2016, 2016, Cambridge

MUNZEL, A., S. BORAU, "Is the powerful customer a happy customer? Effects of personal and social power on role satisfaction and subjective well-being" dans 23rd International Colloquium on Relationship Marketing (ICRM), Helsinki, 15-17/09/2015, International Colloquium on Relationship Marketing, 2015

BORAU, S., "Female intrasexual competition with models in advertising: an evolutionary perspective" dans 43rd European Marketing Academy Conference, EMAC. 3-6/06/ 2014, European Marketing Academy Conference, 2015, Valencia

BORAU, S., "Intrasexual Competition and Advertising: How Evolution Influences Advertising Efficacy and Consumer Well-Being", EMAC, 2014, Valence, Espagne

BORAU, S., L. ELGAAIED-GAMBIER, A. MUNZEL, "Is the digitally engaged customer a happy customer? The impact of positive and negative brand articulations on well-being" dans Workshop Franco-allemand, Mai, 2014, Montpellier, France

BORAU, S., "L'effet nocif de la beauté idéale et l'effet répulsif de la beauté ordinaire auprès des femmes en surpoids" dans AFM, 2014, Montpellier, France

BORAU, S., "Intrasexual Competition and Advertising: How Evolution Influences Advertising Efficacy and Consumer Well-Being" dans 3rd Annual Conference For Positive Marketing "Making a Difference by Delivering the Positive", Avril, 2014, New York, Etats-Unis d'Amérique

BORAU, S., "Intrasexual competition and advertising: How evolution influences advertising efficacy and consumer well-being" dans Third Conference on Positive Marketing, New York, 03-04/042014, 2014, New-York

BORAU, S., "The toxic effect of ideal beauty and the repulsive effect of ordinary beauty among overweight women" dans 30ème congrès de l'Association Française du Marketing (AFM), Montpellier, 14-15/05/2014, Congrès AFM, 2014

BORAU, S., E. VERNETTE, "Crédibilité et efficacité des modèles selon leur degré de beauté idéale : le cas des publicités cosmétiques" dans AFM, 2013, La Rochelle, France

BORAU, S., "It hurts, but I don't mind! : The positive impact of negative affect on attitude toward the brand" dans 42nd conference of the European Marketing Academy (EMAC), 2013, Istanbul, Turquie

BORAU, S., ""It hurts, but I don’t mind!”: The positive impact of negative affect on attitude toward the brand" dans 42nd Conference of the European Marketing Academy (EMAC), Istanbul, 4-7/06/2014, European Marketing Academy Conference, 2013

BORAU, S., E. VERNETTE, "Credibility and efficacy of female models in advertising : the case of cosmetics products" dans 29ème congrès de l'Association Française du Marketing (AFM), La Rochelle, 15-17/05/2013, Congrès AFM, 2013

BORAU, S., "The love and hate relationship : the impact of women's affective reactions elicited by idealized media models on attitude toward the image" dans 41th Conference of the European Marketing Academy (EMAC), 2012, Lisbonne, Portugal

BORAU, S., "L'impact des images idéalisées et non idéalisées de la beauté féminine sur l'anxiété des femmes à l'égard de leur corps" dans AFM, 2012, Brest, France

BORAU, S., "The impact of idealized images and non-idealized images of female beauty on women’s body-focused anxiety" dans 29ème Congrès de l'Association Française du Marketing (AFM), Brest, 9-11/05/2012, Congrès AFM, 2012, Brest

BORAU, S., M. MARS, "Women's resistance to idealized images of feminine beauty in advertising" dans 39th Conference of the European Marketing Academy (EMAC), 2010, Copenhague, Danemark

BORAU, S., E. VERNETTE, "Les femmes et les images de la beauté féminine dans la communication publicitaire : une étude exploratoire" dans 9th International Conference Marketing Trends (ESCP-EAP), 2010, Venise, Italie

BORAU, S., "Proposition d'une typologie comportementale des consommatrices face aux représentations de la beauté féminie dans la publicité : contribution de la sémiotique structurale" dans 15th journées de Recherche en Marketing de Bourgogne (JRMB), 2010, Dijon, France

BORAU, S., C. BARBAROSSA, L. ELGAAIED-GAMBIER - "Les hommes écoresponsables sont aussi de meilleurs partenaires" - 2020, The Conversation, France

BORAU, S. - "Beauté idéale ou naturelle dans la publicité : et si les mannequins naturels étaient répulsifs ?" - 2017, TBSearch

BORAU, S. - "Les femmes, des consommatrices très prisées" - 2017, Le Parisien

BORAU, S. - "Quand les marques prêchent le bien : le marketing à la recherche du bien-être collectif" - 2014, Harvard Business Review France

BORAU, S. - "Le marketing genré à l’épreuve de Noël" - 2014, Harvard Business Review France

BORAU, S. - "Quand les marques prêchent le bien : le marketing à la recherche du bien-être collectif" - 2014, TBSearch

BORAU, S. - "Le marketing genré à l’épreuve de Noël" - 2014, TBSearch

BORAU, S., "Le consommateur, un animal irrationnel ?" Les Matinales de la recherche. Novembre 2016