Publications

HACHARD, V., C. DIARD, R. SOHIER, “Isolated telework: what are the consequences for the adoption and use of new technologies?”, International Journal of Business and Emerging Markets, 2028, pp. 1-28

FOSSO WAMBA, S., “Faire de la recherche à l’impact : Focus sur l’intelligence artificielle,” Colibri Research and Innovation Center (CRIC), 17 february. 2026, Dschang, Cameroun

MAANINOU, N., F. PECOT, C. RUSSEL, “Brand anniversaries: Strategic Approaches to Brand Milestones” dans AMA Winter Conference, 13-15 février, 2026, Madrid

NGUEMKAM TEBOU, I. P., N. TSOPZE, D. TCHUENTE, “Hybrid Method to Explain Predictions of Stacking Ensemble Model”, Information Systems Frontiers, 2026

BAYRAKTAR, S., “Embodying change: Using dance, movement, and music to explore organizational transformation toward sustainability” dans The Power of Arts-Based Pedagogies: Transforming Mindsets to Shape Our Future., Ekaterina Ivanova, Isabel Rimanoczy, Divya Singhal Eds, Routledge, pp. 31-46, 2026

Dirigé par : Ekaterina Ivanova, Isabel Rimanoczy, Divya Singhal

ZAKRZEWSKA, B., F. CARDOSO , J. SANTANA – “How Bad Bunny brought activism to the Super Bowl stage, 11 february” – 2026, The Conversation, France

BORAU, S., “The Primacy and Persistence of Gender in Advertising, Marketing and AI” dans Gender Preconference, Society for Personality and Social Psychology, 26-28 february, 2026, Chicago, Etats-Unis d’Amérique

KALE, V., E. SAYIN, A. KRISHNA, “Self-deprecating advertisements enhance consumers’ perception of experience-related product attributes” dans American Marketing Association (AMA) Winter Academic Conference, 13-14 february, 2026, Madrid, Espagne

CHAUDHURI, N., G. GUPTA, W. M. LIM, “A stimulus-organism-response eye-tracking survey of how background-foreground images drive image appeal, product perception, and willingness to pay in e-commerce”, Journal of Retailing and Consumer Services, 2026, vol. 88, no. 104508, pp. 1-16

TAKSA, L., A. KLARSFELD, “Diversity, Equity and Inclusion (DEI) at a time of Backlash: Considering approaches to social justice and the impact of balkanisation” dans AIRAANZ, 28-30 janvier, 2026, Sydney

ZAKRZEWSKA, B., F. CARDOSO , J. SANTANA – “Autenticidade em três dimensões: como Bad Bunny levou ativismo anticolonial ao coração da cultura dos EUA., 29 January” – 2026, The Conversation, France

LIMONGI, R., M. BASSI SUTER, “Algorithmic empathy or amplified inequality? A critical framework for AI-mediated stakeholder engagement in multilatinas’ CSR’” dans AIB-LAC, Academy of International Business Latin America and the Caribbean, Chapter Conference, 3–5 March, 2026, Lima, Pérou

FRACCARO, A., B. PARGUEL, A. STATHOPOULOU, “When space becomes luxury: Human density and satisfaction in premium services” dans AMS World Marketing Congress (WMC), 7–10 July, 2026, Vilnius, Lithuanie

POTHIN, G., H. BACHOUCHE, E. CHERIF, “Constraint to Adaptative Sobriety, A Solution to Cope with The High Cost of Living? Results From Qualitative Research” dans AMA Winter Academic Conference, 12-16 février, 2026, Madrid

ELGAAIED-GAMBIER, L., Y. LADLI, F. RENIOU, “Reframing Sustainable Consumption: Toward an Ethical Dilemma Perspective”, Journal of Business Ethics, 2026, pp. 46

DIARD, C., O. MEIER – “Relocalisation et devoir de vigilance : comment une entreprise transforme les risques juridiques en avantages stratégiques” – 2026, Village Justice

LEJEALLE, C., S. REZAEE VESSAL, I. KHELLADI, C. DAMAY, R. BEULQUE, “Closing the sustainability knowledge–action gap: a dual knowledge management framework combining SECI and the persuasion knowledge model”, Journal of Knowledge Management, 2026, pp. 1-21

ZAKRZEWSKA, B., F. CARDOSO , J. SANTANA – “Comment Bad Bunny a porté l’activisme sur la scène du Super Bowl, 13 février” – 2026, The Conversation, France

GUARDO-MARTINEZ, E., S. ONGGO, M. KUNC, S. PADRON, M. TOMASELLA, “Robust airline scheduling with turnaround under uncertainty: towards collaborative airline scheduling”, Transportation Research Part E: Logistics and Transportation Review, 2026, vol. 205, no. 104440, pp. 1-24

BECQUART, C., A. ARCHIMBAUD, A. RUIZ-GAZEN, L. PRILĆ, K. NORDHAUSEN, “Invariant Coordinate Selection and Fisher discriminant subspace beyond the case of two groups”, Journal of Multivariate Analysis, 2026, vol. 211, no. 105521, pp. 1-20