SEZEN Burcu

GÜZEL, Z. M., A. ÖZSOMER, B. SEZEN, "Mind the standardization gap: An emerging market phenomenon", Journal of Business Research, 2025, vol. 191, pp. 115249 [fnege: 2, abs: 3]

SEZEN, B., K. PAUWELS, B. ATAMAN, "How do line extensions impact brand sales? The role of feature similarity and brand architecture", Journal of Marketing Analytics, 2024, vol. 12, no. 3, pp. 537-550 [abs: 1]

SIQUEIRA JUNIOR, J. R., E. TER HORST, G. MOLINA, L. H. GUNN, F. REINOSO-CARVALHO, B. SEZEN, N. PEÑA-GARCÍA, "Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country", Journal of Marketing Analytics, 2023, vol. 11, no. 1, pp. 95-115 [abs: 1]

SEZEN, B., D. HANSSENS, "Financial returns to corporate brand extensions: does typicality matter?", Journal of Marketing Analytics, 2023, vol. 11, no. 3, pp. 287-296 [abs: 1]

MANDLER, T., J. CHEN, A. ÖZSOMER, B. SEZEN, "Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda", Journal of Business Research, 2021, vol. 125, pp. 416-435 [cnrs: 2, fnege: 2, abs: 3]

SEZEN, B., C. BAHADIR, R. TABORDA, R. BRITTO, "The impact of country-of-origin effect on listing prices: the moderating role of seller characteristics and product features" dans AMA Global Sig, 2024, Verona, Italie

GÜZEL, Z. M., A. ÖZSOMER, B. SEZEN, "Standardization in the Eye of the Beholder: Emerging Market Consumers’ Perception of Standardization and Its Effects on Brand Equity" dans AMA Global Sig, 2023, Santiago, Chili

SEZEN, B., A. BARRIOS, T. MANDLER, "Voting with Your Wallet: On the Relationship between Political Ideology and Global Brand Equity" dans Academy of International Business (AIB), 2022, Miami, Florida, Etats-Unis d'Amérique

SEZEN, B., A. BARRIOS, T. MANDLER, "Voting with Your Wallet: On the Relationship between Political Ideology and Global Brand Equity" dans AMA Global Sig, 2022, Crete, Grèce

SEZEN, B., D. HANSSENS, "Financial Returns to Corporate Brands: The Role of Extension Typicality and Public Interest" dans Winter AMA, 2020, Las Vegas, Nevada, Etats-Unis d'Amérique

SEZEN, B., D. HANSSENS, "Do Atypical Brand Extensions have an Impact on Parent Brand Financial Equity?" dans IJRM-JCR Paper Development Workshop (PDW), 2020

BARRIOS, A., B. SEZEN, "Colombian Advertising Industry" dans Handbook of Research on Global Perspectives on International Advertising., Ipek Krom Ed., IGI Global, pp. 40-49, 2022