CV

Formation

  • 2022 : Doctorat en sciences de gestion Paris 1 Panthéon-Sorbonne & ESCP Europe Paris
  • 2018 : Master of Science (MSc) en administration des affaires Fundação Getulio Vargas - FGV School of Business
  • 2015 : Bachelor of Science (BSc) en administration des affaires Federal University of Cariri - UFCA Juazeiro do Norte

Expérience académique

  • Depuis 2024 : Professeur en Marketing TBS Education
  • De 2021 à 2024 : Intervenant - NEOMA BS, EMLYON BS, ESCP BS, France, ESCP BS, Royaume Uni, et Federal Universiy of Paraíba João Pessoa
  • De 2018 à 2018 : Assistant pédagogique - Saint Paul Escola de Negо́cios, et Fundação Getulio Vargas - FGV School of Business

Responsabilités Académiques & Managériales

  • 2022 : Chercheur - SCORAI, et Universidade Federal de Ouro Preto - UFOP Ouro Preto
  • 2021 - 2023 : Chercheur post-doctoral - Lyfestyle Research Center EMLYON Business School Lyon
  • 2015 : Chercheur - NEC (Group for studies in business, strategy and consumption) Universidade Federal do Cariri - UFCA Juazeiro do Norte
Publications
    • RINALLO, D., J. SANTANA, M. C. ZANETTE, S. APPAU, J. COFFIN, G. M. ECKHARDT, C. A. EICHERT, K. C. HUSEMANN, R. KEDZIOR, M. MOUFAHIM, V. RODNER, L. STEVENS, "Where spirituality and religion meet gender and sexuality: Toward a research agenda for intersectional marketing theory", Marketing Theory, 2023, vol. 23, no. 4, pp. 725-736 [fnege: 3, abs: 3]

      En savoir plus
    • SANTANA, J., R. O. PIMENTEL, H. ADELINO BRANDÃO, A. M. VALDEVINO, "Father Cícero’s water: is it really for drinking?", Qualitative Market Research, 2023, vol. 26, no. 2, pp. 155-172 [fnege: 4, abs: 2]

      En savoir plus
    • COFFIN, J., C. A. EICHERT, S. BETTANY, A. LINDRIDGE, G. OAKENFULL, J. OSTBERG, L. PEÑALOZA, D. RINALLO, D. ROWE, J. SANTANA, L. M. VISCONTI, L. WALTHER, "Crossing wires: short-circuiting marketing theory", Marketing Theory, 2022, vol. 22, no. 2, pp. 275-292 [cnrs: 3, fnege: 3, abs: 3]

      En savoir plus
    • SANTANA, J., D. BOTELHO, "‘If it comes from Juazeiro, it’s blessed’! Liquid and solid attachment in systems of object itineraries of pilgrimages", Journal of Marketing Management, 2019, vol. 35, no. 5-6, pp. 514-539 [cnrs: 3, fnege: 3, abs: 2]

      En savoir plus
    • SANTANA, J., D. RINALLO, "Mapping Religion, Spirituality, and Sexuality in Consumer Research" dans Sexuality in Marketing and Consumption: Queer theory, feminist research, and intersectionality., Athanasia Daskalopoulou, Daniela Pirani, and Jacob Ostberg Eds, Routledge, chap. 2, pp. 13-30, 2024

      En savoir plus
    • SANTANA, J., D. RINALLO, "Spirituality and Consumption" dans Consumer Culture Theory Handbook, Sage Publications., Arnould, E., Crockett, D., Thompson, C., and Weinberger, M. Eds, SAGE Publications, Inc, 2023

    • SANTANA, J., K. C. HUSEMANN, G. M. ECKHARDT, "Digital Consumer Spirituality" dans Routledge Handbook of Digital Consumption 2nd edition., Digital Consumer Spirituality Ed., Routledge, pp. 14, 2022

      En savoir plus
    • BRONDINO-POMPEO, K., J. SANTANA, "O mágico e o extraordinário no consumo" dans Aspectos culturais do consumo: fundamentos, fronteiras e aplicações., Karin Brondino-Pompeo, Isabela Carvalho de Morais, Carla Caires Abdalla Eds, Pimenta Cultural, pp. 160-176, 2022

      En savoir plus
    • SANTANA, J., F. CARDOSO , D. SCARABOTO - "Video-essay : Head in the Clouds and Waste All Around" - 2024, Journal of Customer Behaviour

      En savoir plus
Expertise
    • Culture de la consommation
    • Comportement du consommateur
    • Marketing
    • Recherche qualitative
    • Culture de la consommation
    • Production et consommation durable
    • Tourisme
      • 2015 - 2016 : Assistant manager - ONG Agir & Educar
      • 2014 - 2015 : Stage - Banco do Brazil
      • 2012 - 2014 : Fondateur/Directeur des ressources humaines - Full Vision - Cliente Oculto

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