KALE Vaishnavi

KALE, V., E. SAYIN, "Brand communications with self-directed negative messages: A conceptual framework and research agenda", AMS Review, 2025 [abs: 2]

KALE, V., E. SAYIN, "Impressive insults: How do consumers respond to self‐deprecating advertisements?", Psychology and Marketing, 2024, vol. 41, no. 11, pp. 2695-2710 [fnege: 2, abs: 3]

KALE, V., S. JEON, C. HAONG, Y. ZHANG, "Turning Consumers into Collaborators. In 2026 AMA Winter Academic Conference: Bridging at the Frontiers: Marketing for a World in Transition." dans American Marketing Association (AMA) Winter Academic Conference, 12-15 february, 2026, Madrid, Espagne

KALE, V., E. SAYIN, A. KRISHNA, "Self-deprecating advertisements enhance consumers’ perception of experience-related product attributes" dans American Marketing Association (AMA) Winter Academic Conference, 13-14 february, 2026, Madrid, Espagne

KALE, V., E. SAYIN, S. BENINGER, "Consumers’ response to service functioning-drones: A study of Who Takes The Wheel" dans European Marketing Academy Conference (EMAC), 2025, Madrid, Espagne

KALE, V., E. SAYIN, "Impressive Insults: How do consumers respond to self-deprecating advertisements?" dans American Marketing Association, Consumer Behavior Special Interest Group Conference (AMA CBSIG), 2024, Vienna, Autriche

KALE, V., E. SAYIN, "Impressive Insults: How do consumers respond to self-deprecating advertisements?" dans Society for Consumer Psychology (SCP), Boutique Conference on Branding, 2024, Leeds, Royaume Uni

KALE, V., E. SAYIN, "Impressive Insults: How do consumers respond to self-deprecating advertisements?" dans European Marketing Academy Conference (EMAC), 2024, Bucharest, Roumanie

KALE, V., E. SAYIN, "Impressive Insults: How do consumers respond to self-deprecating advertisements?" dans Association for Consumer Research (ACR), 2023, Seattle, Etats-Unis d'Amérique

KALE, V., E. SAYIN, "Impressive Insults: How do consumers respond to self-deprecating advertisements?" dans European Marketing Academy Conference (EMAC), 2023, Odense, Danemark

KALE, V., E. SAYIN, "Impressive Insults: How do consumers respond to self-deprecating advertisements? [Poster Presentation]" dans Society for Consumer Psychology (SCP), 2023, Puerto Rico, Etats-Unis d'Amérique

KALE, V., E. SAYIN, "Impressive Insults: How do consumers respond to self-deprecating advertisements?" dans Mediterranean Consumer Behavior Symposium, 2022, Madrid, Espagne