CV

Formation

  • 2016 : Doctorat en Sciences de la Communication - Università della Svizzera italiana - Lugano
  • 2007 : Master of Science (MSc) en Psychologie - Università Cattolica del Sacro Cuore - Milano
  • 2005 : Bachelor en Psychologie - Università Cattolica del Sacro Cuore - Milano

Expérience d'Enseignement

  • 2019 : Assistant Professor en Marketing - Toulouse Business School - Toulouse
  • 2017 : Chercheur Postdoctoral & Enseignant - Università della Svizzera italiana - Lugano
  • 2017 : Enseignant Affilié - Bocconi University - Milano
  • 2016 : Professeur Adjoint - Franklin University - Sorengo

Responsabilités Académiques & Managériales

  • 2019 : Professeur Assistant en Marketing Toulouse Business School Toulouse
  • 2017 - 2019 : Chercheur Postdoctoral & Enseignant Università della Svizzera italiana Lugano
  • 2017 - 2018 : Enseignant Affilié Bocconi University
  • 2016 - 2019 : Professeur Adjoint Franklin University Sorengo
Publications
    • GATTI, L., M. PIZZETTI, P. SEELE, "Green lies and their effect on intention to invest", Journal of Business Research, 2021, vol. 127, pp. 228-240 [cnrs: 2, fnege: 2]

      En savoir plus
    • JAVORNIK, A., B. MARDER, M. PIZZETTI, L. WARLOP, "Augmented self - The effects of virtual face augmentation on consumers' self-concept", Journal of Business Research, 2021, vol. 130, pp. 170-187 [cnrs: 2, fnege: 2]

      En savoir plus
    • PIZZETTI, M., P. SEELE, M. GIBBERT, "Unpacking the Unethical Gift: Gift Experience and Unethicality Assessment", Ethics & Behavior, 2019, vol. 29, no. 5, pp. 359-381

      En savoir plus
    • MENDINI, M., M. PIZZETTI, P. C. PETER, "Social food pleasure: When sharing offline, online and for society promotes pleasurable and healthy food experiences and well-being", Qualitative Market Research, 2019, vol. 22, no. 4, pp. 544-556 [cnrs: 4, fnege: 4]

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    • PIZZETTI, M., L. GATTI, P. SEELE, "Firms Talk, Suppliers Walk: Analyzing the Locus of Greenwashing in the Blame Game and Introducing ‘Vicarious Greenwashing’", Journal of Business Ethics, 2019 [cnrs: 2, fnege: 1]

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    • VALENTINI, C., G. MURTARELLI, S. ROMENTI, M. PIZZETTI, "Digital visual engagement: influencing purchase intentions on Instagram", Journal of Communication Management, 2018, vol. 22, no. 4, pp. 362-381

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    • PIZZETTI, M., M. GIBBERT, "The value of gift personalization: current insights from the gift recipient’s perspective and future research directions", Journal of Consumer Marketing, 2018, vol. 35, no. 5, pp. 512-521 [cnrs: 4, fnege: 4]

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    • ORAZI, D. C., M. PIZZETTI, "Revisiting fear appeals: A structural re-inquiry of the protection motivation model", International Journal of Research in Marketing, 2015, vol. 32, no. 2, pp. 223-225 [cnrs: 2, fnege: 1]

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    • ORDANINI, A., L. MICELI, M. PIZZETTI, A. PARASURAMAN, "Crowd-funding: transforming customers into investors through innovative service platforms", Journal of Service Management, 2011, vol. 22, no. 4, pp. 443-470

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    • ACUTI, D., L. GRAZZINI, V. PITARDI, M. PIZZETTI, "Be cute! How brands can improve consumers’ eWOM of political messages”" dans EMAC 2021, online 25-28 May, 2021

    • JAVORNIK, A., M. PIZZETTI, B. MARDER, L. WARLOP, "Augmented reality and the Self" dans Interactive Marketing Research Conference (IMRC 2020), online October 28 – Nov. 5., 2020

    • MINIERO, G., M. PIZZETTI, A. BACCELLONI, F. RICOTTA, "Design Thinking for Food Well-Being: An Adolescent Language Perspective" dans Design Thinking for Food Well-Being., Wided Batat Ed., Springer International Publishing, pp. 137-152, 2021

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    • 2010 Prix du meilleur article The AMA SERVSIG International Service Research Conference
Expertise
    • Marketing
    • Communication Marketing
    • Gestion des Marques
    • Rituels de Consommation
    • Inconduite des Sociétés
    • Responsabilité Sociale des Entreprises
    • Consommation Étique
M.pizzetti

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