Associate Professor

CV

Formation

  • 2007 : PhD en Administration des Affaires - Universitat Politècnica de Catalunya - Barcelone
  • 1987 : Master of Business Administration (MBA) - Universidad de Navarra (UNAV) - Navarra
  • 1983 : Bach + 5 en Ingénierie Industrielle - Université Polytechnique de Madrid - Madrid

Expérience académique

  • Depuis 2013 : Professeur en Marketing Toulouse Business School Toulouse
  • Depuis 2011 : Professeure Adjointe en Marketing - Universitat Pompeu Fabra (UPF) - Barcelone
  • De 2000 à 2010 : Professeure de Marketing - EADA Business School - Barcelone

Responsabilités Académiques & Managériales

  • 2020 : Responsable MSc Marketing Management Toulouse Business School Toulouse
  • 2010 - 2011 : Directrice Générale - Universitat Pompeu Fabra (UPF) - Barcelone
  • 2007 - 2010 : Doyenne Associée de la Faculté - EADA Business School - Barcelone
  • 2004 - 2007 : Chef du Groupe de Marketing - EADA Business School - Barcelone
Publications
    • CAMBRA‐FIERRO, J. J., M. E. LÓPEZ‐PÉREZ, I. MELERO‐POLO, L. PEREZ, M. TEJADA‐TEJADA, "Smart innovations for sustainable cities: Insights from a public‐private innovation ecosystem", Corporate Social Responsibility and Environmental Management, 2023 [fnege: 3, abs: 1]

      En savoir plus
    • CAMBRA‐FIERRO, J. J., L. PEREZ, "(Re)thinking smart in rural contexts: A multi‐country study", Growth and Change, 2022 [cnrs: 3, abs: 2]

      En savoir plus
    • CAMBRA-FIERRO, J., J. M. MARTÍN-FLORES, L. PEREZ, G. VALERA-BLANES, "CSR and branding in emerging economies: The effect of incomes and education", Corporate Social Responsibility and Environmental Management, 2020, vol. 27, no. 6, pp. 2765-2776 [fnege: 3, abs: 1]

      En savoir plus
    • GROTT, E. M., L. PEREZ, J. CAMBRA-FIERRO, M. YANI-DE-SORIANO, "How cross-culture affects the outcomes of co-creation", European Business Review, 2019, vol. 31, no. 4, pp. 544-566 [cnrs: 3, fnege: 3, abs: 2]

      En savoir plus
    • PEREZ, L., J. J. CAMBRA FIERRO , "Value creation and appropriation in asymmetric alliances: the case of tech startups", M@n@gement, 2018, vol. 21(1), pp. 534-573 [fnege: 2, abs: 1]

      En savoir plus
    • CAMBRA-FIERRO, J., L. PEREZ, E. GROTT, "“Towards a co-creation framework in the retail banking services industry: Do demographics influence?”", Journal of Retailing and Consumer Services, 2017, vol. 34, pp. 219-228 [cnrs: 3, fnege: 3, abs: 2]

      En savoir plus
    • PEREZ, L., V. DOS SANTOS PAULINO, J. CAMBRA-FIERRO, "Taking advantage of disruptive innovation through changes in value networks: insights from the space industry", Supply Chain Management: An International Journal, 2017, vol. 22, no. 2, pp. 97-106 [cnrs: 3, fnege: 2, abs: 3]

      En savoir plus
    • PEREZ, L., J. CAMBRA-FIERRO, "Value generation in B2B contexts the SMEs’ perspective", European Business Review, Juin 2015, vol. 27, no. 3, pp. 297-317 [cnrs: 3, fnege: 3, abs: 3]

      En savoir plus
    • PEREZ, L., J. CAMBRA-FIERRO, "Learning to work in asymmetric relationships: insights from the computer software industry", Supply Chain Management: An International Journal, Janvier 2015, vol. 20, no. 1 [cnrs: 3, fnege: 3, abs: 3]

      En savoir plus
    • PEREZ, L., J. CAMBRA-FIERRO, "Uneven partners: managing the power balance", Journal of Business Strategy, Novembre 2015, vol. 36, no. 6, pp. 13-21 [cnrs: 3, fnege: 3]

      En savoir plus
    • PEREZ, L., J. WHITELOCK, J. CAMBRA-FIERRO, "Learning about customers managing B2B alliances between small technology startups and industry leaders", European Journal of Marketing, 2013, vol. 47, no. 3/4 [cnrs: 3, fnege: 3]

      En savoir plus
    • PEREZ, L., J. FLORIN, J. WHITELOCK, "Dancing with elephants: The challenges of managing asymmetric technology alliances", Journal of High Technology Management Research, 2012, vol. 23, no. 2, pp. 142-154 [cnrs: 4, fnege: 4, abs: 1]

      En savoir plus
    • CAMBRA-FIERRO, J., J. FLORIN, L. PEREZ, J. WHITELOCK, "Inter-firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks", Management Decision, 2011, vol. 49, no. 3-4, pp. 444-467

      En savoir plus
    • PEREZ, L., V. DOS SANTOS PAULINO, J. CAMBRA-FIERRO, "Taking advantage of disruptive innovations in the space sector" dans Conférence ISPIM, 19-22/06/2016, 2016, Porto, Portugal

    • PEREZ, L., "Value generation in SMEs: an integrative approach" dans The Marketing Science Conference, Atlanta, 12-14/06/2014, 2014, Atlanta, Etats-Unis d'Amérique

    • PEREZ, L., J. CAMBRA-FIERRO, "Value generation in asymmetric relationship" dans IMP Conference, Bordeaux, 4-6/09/2014, 2014, Bordeaux, France

      En savoir plus
    • PEREZ, L., J. CAMBRA-FIERRO, "Value creation in asymmetric relationships with customers" dans III jornadas sobre la pequena y mediana empresa e iniciativa empresarial, Novembre, 2013, Universidad Carlos III - Madrid, Espagne

    • PEREZ, L., "Bodega Pirineos: A Sustainable and Collaborative Business Model in a Spanish Winery" dans Crafting Sustainable Wine Businesses: concepts and cases., pp. 23-37, 2015

      En savoir plus
    • PEREZ, L., "Insights in research and development, and innovation in Europe and Spain in particular: Practitioner perspectives" dans Rethinking Innovation - Global Perspectives., Routledge, chap. chapitre 7, pp. 192-215, 2014

      En savoir plus
    • PEREZ, L. - "Les clés d’un partenariat gagnant-gagnant entre PME et grandes entreprises" - 2016, TBSearch

    • PEREZ, L. - "Swing Maniacs Case Study: Lindy Hopping in Barcelona" - 2019, Case Centre Clearing House , Espagne

      En savoir plus
    • PEREZ, L. - "Lizarran tabernas selectas : The Taylorism of tapas" - 2005, ECCH

      En savoir plus
Expertise
      • 2002 - 2004 : Membre du comité consultatif Asociacion Catalana de Pitch & Putt
      • 2000 - 2002 : Consultante d'amélioration des processus Fincas Anzizu
      • 1999 - 2000 : Responsable du Programme Fournisseur de Solutions Hewlett Packard Entreprise
      • 1998 - 2000 : Consultante de Marketing International Nubiola S.A.
      • 1995 - 1999 : Responsable du Marché de Développement Hewlett Packard Entreprise
      • 1987 - 1995 : Gestionnaire de Compte Hewlett Packard Entreprise
      • 1984 - 1985 : Chef de Projet Procter & Gamble

‹ Professeur précédent Professeur suivant ›