Why don’t cultural fundraisers consider themselves as salespeople while they are using business development techniques?

ARDITTI-SIRY, R., I.ASSASSI, L.BUNDY, N.GALY, "Why don’t cultural fundraisers consider themselves as salespeople while they are using business development techniques?" dans Conférence AIMAC (15e Conférence internationale sur la gestion des arts et de la culture ), Venise, 23-26 juin., 2019

Auteurs

ARDITTI-SIRY Rébecca
ASSASSI Isabelle
BUNDY Laurence
GALY Nadine