FRACCARO Annalisa

PARGUEL, B., A. FRACCARO, S. MACÉ, "Compromise pricing in luxury", Journal of Product and Brand Management, 2022, vol. 31, no. 3, pp. 506-517 [cnrs: 4, fnege: 3, abs: 1]

BOURJADE, S., A. FRACCARO, D. MELOSO, R. SKRIPNIK, D. STOLIN, "Non-proportional thinking in IPOs", Applied Economics, 2022, pp. 1-9 [cnrs: 2, abs: 2]

FRACCARO, A., S. MACÉ, B. PARGUEL, "The not-so-odd couple: Odd pricing in a luxury context", Journal of Business Research, 2021, vol. 136, pp. 356-365 [cnrs: 2, fnege: 2, abs: 3]

FRACCARO, A., S. MACÉ, "Never too rich to care about prices: Effects of price endings on customer perceptions of luxury / Trop riche pour se soucier des prix ? Effets des terminaisons de prix sur la perception de luxe par le consommateur", Recherche et Application en Marketing, 2020, vol. 35, no. 3 [cnrs: 2, fnege: 2]

FRACCARO, A., "Price endings of luxury handbags: managerial practices, customers’ perceptions, and preferences" dans International Marketing Trends, Elyette Roux Best Thesis in Luxury Management Award, janvier, 2019, Venise

FRACCARO, A., S. MACÉ, "Odd and even pricing applied to luxury goods: effects on brand image" dans Monaco Symposium on Luxury, 07-08 avril, 2016, Monaco

FRACCARO, A., S. MACÉ, "Odd and even pricing applied to luxury goods: effects on brand image" dans 5th AFM Research Day on "Prix, gratuité, don et Valeur »,, 2015, Tours

FRACCARO, A., S. MACÉ, "Odd pricing and even pricing in luxury goods – Managerial Practices" dans Shopper Marketing & Pricing Conference, 8-10 mai, 2014, Stockholm

FRACCARO, A., S. MACÉ, "Odd pricing and even pricing in luxury goods – Managerial Practices" dans Monaco Symposium on Luxury , avril, 2014, Monaco

FRACCARO, A., "Price endings of luxury handbags: managerial practices, customers’ perceptions, and preferences" dans EMAC Doctoral colloquium , juin, 2014, Valencia

FRACCARO, A., "Price endings of luxury handbags: managerial practices, customers’ perceptions, and preferences" dans AFM Doctoral colloquium , juin, 2014, Montpellier

FRACCARO, A., B. PARGUEL, S. MACÉ, "Terminaison du prix dans le luxe : du mythe à la réalité" dans L'état du management 2022., Ed., La Découverte, chap. 6, pp. 64-74, 2022

STOLIN, D., L. CURRAN, A. FRACCARO, J. GRANDHOMME, E. GRAY, G. PRASEUTH, K. SANTRISSE, R. SKRIPNIK, M. ZAGONOV, "Injecting Humor into Educational Videos: How a Business School Collaborated with a Stand-up Comedian" dans 6th e-Learning Excellence Awards 2020: An Anthology of Case Histories., Ed., Academic Bookshop, 2020