MSc Marketing Management

MSc Marketing Management

Become an expert in Marketing and Sales Management!

This double-track program offers you to specialize in B2C or B2B Marketing, thus boosting your employability in either area.

The MSc in Marketing Management will train you to make the best marketing decisions with a fundamental, rigorous management basis.

At this end of this MSc, you will be able to analyze customer behaviors in depth and implement strong Marketing, Sales and Communication strategies. This MSc is a first step to accessing the position of Marketing Director in small and large companies.

DurationDuration: 18 months   
LanguageLanguage: English   
TuitionFeesPresential: 450 hours   
Appli FeesCredits: 90 ECTS   
CampusCampus: Barcelona   
ModeRhythm: Full-time   
Appli FeesIntake: Sept. 14th   


The program has a practical focus complemented by an unflinching dedication to academic rigour.

Best-in-class faculty: Amongst our teaching staff are leading practitioners in the marketing field and internationally-recognized academics, thus granting a holistic business perspective.

You will also follow a personalized coaching program which will set you on your way to finding your ideal professional path.

A learning-by-doing approach combined with rigor: Focus on Big Data to inform marketing decisions.

Everything you need to launch your Marketing Management career!


Program Calendar

Program Design

This program consists of five learning experiences rigorously designed to develop your managerial and operational skills in your field of professional expertise.

Professional expertise

8 Course units:

1. Marketing intelligence
Objective: In this unit students will learn to systematically gather and analyse qualitative and quantitative data about issues relating to products and services. This unit is intended to explain the process that links firms and customers through information. The goal is to identify and assess how changing elements of the Marketing Mix will have an impact on customers and their behaviour.

2. Understanding markets and customers
Objective. Traditionally markets have been places where buyers and sellers come together and exchange value for money in physical places. However, due to the latest developments in technology and communications, new business models have transformed many industries and transactions have been replaced by interactions and experiences. The aim of this unit is to explore new collaborative models between firm, customers and other stakeholders to respond to more complex and global customer profiles.

3. Strategic business management
Objective: The convergence of technologies and the rapid changes in competitive environments have made it increasingly difficult for firms to compete and innovate alone. In this context, firms need to specialize while at the same time they collaborate with others to complement their resources and skills. The main goal of this unit is to understand how firms design business and marketing strategies to create value.

4. Implementing marketing strategies
Objective: In this unit students will learn how to implement a marketing strategy through the different variables of the marketing mix. This unit has a practical approach through a marketing project based on real challenges of a firm operating in a B2B or B2C context.

5. Integrated marketing communications
Objective: Learn to communicate strong value propositions and drive customer engagement.

6. Retail, sales channels and sales management
Objective: Students in this unit will learn how to bring products to B2B or B2C markets and explore different types of retail channels.

7. International business development
Objective: To provide students with a comprehensive understanding of increasingly competitive and global industries and prepare them to address the challenges of tomorrow.

8. Research methods and fundamental business skills
Objective: To provide students with valuable research and business qualified skills to achieve a remarkable performance in today’s industries.

Soft Skills Certificate

Career StarterCertificate designed by 26 professors & leadership and management professionals in collaboration with TBS Career Starter.
“Soft Skills” are intrapersonal and interpersonal skills that create the conditions for a successful and sustainable team and allows to effectively manage your career.

2 Courses units:

Management and leadership skills
Objective: Acquire nine key competencies to lead teams and manage your professional career.

Management and leadership skills

Career agility
Objective: Reveal your talent and make evolutionary choices in accordance with your deep aspirations.

The Career Starter is a support center that helps students define and develop their career project. Through several lectures, workshops, individual tests and coaching sessions, a specialist will support each student from their first questions to looking for the right internship or job.
Coaching: we support you in your reflection on your skills, strengths and areas for improvement. Through personality tests and individual coaching, we link this self-knowledge to your ambitions and career choices.
Personal Branding: you will participate in workshops to build your CV and e-portfolio to best highlight your experiences and skills for your future employers.

Consulting Mission

A unique exercise that is a major asset in your program!
For the account of prestigious TBS partner companies, students, coached by the professors, carry out a strategic diagnosis aiming to analyze its competitive position, then propose strategic and operational recommendations to meet its challenges.

Examples of partner companies
Aerospace Valley, AIRBUS, Cap Gemini, Comtesse du Barry, Continental Automotive, EY, Hilti, Mars Petfoods, Motorola, Thalès, Rockwell & Collins.

Cap Gemini EY Aerospace Valley Airbus
Continental Automotive Comtesse du Barry Hilti Mars
Motorola Thalès Rockwell & Collins  

Master Thesis

Objective: Increase your brain agility to anticipate and solve complex business issues in your field of expertise.

Each student in this MSc program is required to write a dissertation which addresses a current issue in management from an academic or professional perspective in his field of expertise.

The student thus contributes to the study, analysis, formalization and abstraction of the identified problem.

In-company Work experience


Students may carry out an internship in the company of their choice for a period of 3 to 6 months. This internship is not mandatory for the validation of the diploma but allows students to obtain 10 additional ECTS credits.

Business to Business Management Expert





Valérie LAMYValérie LAMY, PhD
Professor of Marketing

Academic requirements:

  • Direct access to MSc:
    • 4-year Bachelor Degree (240 ECTS) or equivalent
    Students with a for 3-year Bachelor Degree or equivalent (180 ECTS). TBS PREPARATORY PROGRAM builds up business and leadership skills in order to help international management students enroll successfully in the TBS Master of Science program of their choice.

More information about PREPARATORY PROGRAM ›

Language level:

  • For programs taught in English: English mother tongue OR TOEFL IBT 80 / IELTS 6.5 / TOEIC 800 / FCE / CAT 165
  • For programs taught in French: French mother tongue OR B2 OR equivalent

MSC Deadline to apply:

  • Visa required: June 30th
  • No visa required: September 1st

This Master of Science prepares you for the following job categories:

  • Product Manager
  • Brand Manager
  • Market Manager
  • Trade Marketing Manager
  • Category Manager
  • Key Account Manager
  • Sales Area Manager
  • Business development Executive
  • Strategic Planner
  • Marketing Communication Executive
  • Customer Relationship Manager
  • Digital Marketing Manager or Strategist
  • E-commerce Manager
  • Market Research Manager
  • Shopper Marketing Manager

Fees : starting from 16 500 €.

The cost of this training includes:

  • All academic fees, including business visits.
  • Access to our virtual campus and all online educational resources.
  • Access to career starter services (CV workshop, business forum, etc.)
  • Access to the network of 46,000 alumni.


  • SCHOLARSHIP: TBS is entitled to receive higher education scholarship students: mobility grants, state scholarships, merit scholarships (Eiffel, Marie Curie), TBS Foundation scholarships. (contact the school)
  • PERSONALIZED SCHEDULE: TBS welcomes students who wish to discuss their personal situation. TBS grants payment schedules from 1 to 4 instalments, or by monthly instalments during the course.
  • STUDENT JOBS: our student associations offer paid assignments on behalf of companies or individuals throughout the year.