MSc Big data, Marketing and Management

MSc Big data, Marketing and Management

The explosive growth in the amount of data created in the world by humans and machines continues to accelerate. This data deluge coupled with a societal awareness of the strategic value of data, has engendered a global business paradigm shift: the advent of a data-driven business era.

In this new data-driven business world, marketing professionals must get used to evolving in a volatile, fast-changing and technology-driven business environment, and thus acquire new forms of expertise and skills that are at the junction of Digital Marketing innovation, Analytics, but also Artificial Intelligence.

The Master of Science in Big Data, Marketing & Management (D2M) at Toulouse Business School, aims at providing a solid multi-disciplinary training to help equip i students with the necessary skill sets to solve today’s marketing problems and become an essential part of their future companies’ decision-making process.

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DurationDuration: 18 months   
LanguageLanguage: English   
TuitionFeesPresential: 450 hours   
Appli FeesCredits: 90 ECTS   
CampusCampus: Toulouse   
ModeRhythm: Full-time   
Appli FeesIntake: Sept. 14th   

 


In this new data-driven business world, marketers need to incorporate data into their decision-making processes in order to gain a competitive edge by: interacting with customers in a more personalized and efficient manner, by designing products and services that perfectly match customers’ fast-changing needs and desires, but also by managing marketing and communication campaigns in real-time.

The Master of Science in Big Data, Marketing & Management at Toulouse Business School, aims at providing a solid multi-disciplinary training to help equip its students with the necessary skill set to solve today’s marketing problems and become an essential part of their future companies’ decision-making process.

The program relies on an innovating, problem-based, pedagogical approach merging the disciplines of marketing, business analytics, and computer science.

Through a close collaboration with more than a dozen industry leaders, startups, and associations, the program confronts students, from the very beginning of the program, with the reality and multi-layered complexity of data-driven marketing and marketing analytics.

Calendar

Program Calendar

Program Design

This program consists of five learning experiences rigorously designed to develop your managerial and operational skills in your field of professional expertise.

Professional expertise

8 Course units:

1. Data-driven Business & Society
Objective: The successful student will be able to describe and analyse the specificities and challenges induced by the big data phenomenon.

2. Big Data Analytics
Objective : The successful student will be able to prepare the data, to build and estimate models and to extract insight from huge structured and non-structured datasets.

3. Consumer Behaviour
Objective: The successful student will be able to explain the key challenges and latest trends in both consumer behaviour and marketing innovation.

4. Data-driven Marketing
Objective: The successful student will be able to solve marketing problems by applying the most important techniques that are used in data-driven marketing.

5. Machine Learning & Artificial Intelligence
Objective: The successful student will be able to solve marketing problems and get insights from data by implementing artificial intelligence techniques (including Machine Learning and Deep Learning).

6. Big Data Programming
Objective: The successful student will be able to write advanced computer programs to analyse vast amounts of data.

7. International Perspective in Big Data, Marketing Analytics and Artificial Intelligence
Objective: The successful student will be able to build their own professional network and to facilitate their professional international integration.

8. Business Analytics and Artificial Intelligence Research Methods and Dynamics
Objective: The successful student will be able to write a high-quality scientific report on a topic related to data sciences, business analytics or artificial intelligence.

Soft Skills Certificate

Career StarterCertificate designed by 26 professors & leadership and management professionals in collaboration with TBS Career Starter.
“Soft Skills” are intrapersonal and interpersonal skills that create the conditions for a successful and sustainable team and allows to effectively manage your career.

2 Courses units:

Management and leadership skills
Objective: Acquire nine key competencies to lead teams and manage your professional career.

Management and leadership skills

Career agility
Objective: Reveal your talent and make evolutionary choices in accordance with your deep aspirations.

The Career Starter is a support center that helps students define and develop their career project. Through several lectures, workshops, individual tests and coaching sessions, a specialist will support each student from their first questions to looking for the right internship or job.
Coaching: we support you in your reflection on your skills, strengths and areas for improvement. Through personality tests and individual coaching, we link this self-knowledge to your ambitions and career choices.
Personal Branding: you will participate in workshops to build your CV and e-portfolio to best highlight your experiences and skills for your future employers.

Consulting Mission

A unique exercise that is a major asset in your program!
For the account of prestigious TBS partner companies, students, coached by the professors, carry out a strategic diagnosis aiming to analyze its competitive position, then propose strategic and operational recommendations to meet its challenges.

Examples of partner companies
Aerospace Valley, AIRBUS, Cap Gemini, Comtesse du Barry, Continental Automotive, EY, Hilti, Mars Petfoods, Motorola, Thalès, Rockwell & Collins.

Cap Gemini EY Aerospace Valley Airbus
Continental Automotive Comtesse du Barry Hilti Mars
Motorola Thalès Rockwell & Collins  

Master Thesis

Objective: Increase your brain agility to anticipate and solve complex business issues in your field of expertise.

Each student in this MSc program is required to write a dissertation which addresses a current issue in management from an academic or professional perspective in his field of expertise.

The student thus contributes to the study, analysis, formalization and abstraction of the identified problem.

In-company Work experience

Internship

Students may carry out an internship in the company of their choice for a period of 3 to 6 months. This internship is not mandatory for the validation of the diploma but allows students to obtain 10 additional ECTS credits.

Kevin CARILLOKevin CARILLO, PhD
Associate Professor of Data Science and Information Systems
Department: Information, Operations and Management Sciences

More information ›

Academic requirements:

  • Direct access to MSc:
    • 4-year Bachelor Degree (240 ECTS) or equivalent
  • PREPARATORY PROGRAM
    Students with a for 3-year Bachelor Degree or equivalent (180 ECTS). TBS PREPARATORY PROGRAM builds up business and leadership skills in order to help international management students enroll successfully in the TBS Master of Science program of their choice.

More information about PREPARATORY PROGRAM ›

Language level:

  • For programs taught in English: English mother tongue OR TOEFL IBT 80 / IELTS 6.5 / TOEIC 800 / FCE / CAT 165
  • For programs taught in French: French mother tongue OR B2 OR equivalent

MSC Deadline to apply:

  • Visa required: June 30th
  • No visa required: September 1st

This Master of Science prepares you for the following job categories:

  • Data Analyst
  • Data Strategist
  • Data Planner
  • Marketing Scientist
  • Big Data Consultant
  • Data Scientist
  • Marketing Strategist
  • Expert/Analyst in marketing analysis/ marketing research/CRM/ credit analysis
  • Business Data Analyst
  • Data Enabler
  • Data Visualization Consultant
  • Marketing Data Analyst
  • Entrepreneur
  • Customer intelligence manager
  • E-marketer
  • Operational researcher
  • Business Intelligence Consultant
  • Data Manager
  • Social Data Analyst

Fees : starting from 16 500 €.

The cost of this training includes:

  • All academic fees, including business visits.
  • Access to our virtual campus and all online educational resources.
  • Access to career starter services (CV workshop, business forum, etc.)
  • Access to the network of 46,000 alumni.

Funding:

  • SCHOLARSHIP: TBS is entitled to receive higher education scholarship students: mobility grants, state scholarships, merit scholarships (Eiffel, Marie Curie), TBS Foundation scholarships. (contact the school)
  • PERSONALIZED SCHEDULE: TBS welcomes students who wish to discuss their personal situation. TBS grants payment schedules from 1 to 4 instalments, or by monthly instalments during the course.
  • STUDENT JOBS: our student associations offer paid assignments on behalf of companies or individuals throughout the year.

DATATHON 2019 : 24 hours of non-stop competition for our data scientists

The 2019 Datathon is the first edition of the TBS Data Scientist competition. From a dataset and a customer situation faced by corporate partners, students will be challenged to create the best Machine Learning model in a limited time. More than a competition, the TBS Datathon is an educational project designed to apply academic and technical concepts studied during the MSc Big Data, Marketing and Management program.