CHEN Yanyan
Department: Marketing
CURRICULUM VITAE
Program
- 2018 : PhD in Marketing University of Nottingham Ningbo
- 2012 : Msc in International Business - University of Nottingham - Ningbo
Teaching Experience
- Since 2018 : Professor of Marketing Toulouse Business School Toulouse
- From 2015 to 2017 : Teaching Assistant in Marketing - University of Nottingham - Ningbo
PUBLICATIONS
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BARBAROSSA, C., Y. CHEN, S. ROMANI, D. KORSCHUN, "Not all CSR initiatives are perceived equal: The influence of CSR domains and focal moralities on consumer responses to the company and the cause", Journal of Cleaner Production, 2022 [fnege: 2, abs: 2]
CHEN, Y., T. MANDLER, L. MEYER-WAARDEN, "Three decades of research on loyalty programs: A literature review and future research agenda", Journal of Business Research, 2021, vol. 124, pp. 179-197 [cnrs: 2, fnege: 2, abs: 3]
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CHEN, Y., R. YUAN, T. MANDLER, "Better together: the role of interactivity in engaging sharing economy platform users" in GAMMA Global Marketing Conference, july, 2023, Seoul, South Korea
CHEN, Y., C. MCLAUGHLIN, "B2B relationships are not perceived equally: a cross-cultural perspective from France, Germany, the UK and Turkey" in EMAC, 2023, Odense, Denmark
POLYAKOVA, A., Y. CHEN, "Entitlement: conceptual domain, its role in marketing and implications for research" in AMA, 2023, online
POLYAKOVA, A., Y. CHEN, A. DE KEYSER, "Entitlement: conceptual domain, its role in marketing and implications for research" in Frontiers in Services, 2023, Maastricht, Netherlands (The)
CHEN, Y., "The influence of shame on status consumption in China: responding restoratively to fix the damaged self" in Conférence EMAC, 28-31 mai, 2019, Hambourg
EXPERTISE
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- International Marketing
- Communication
- Research Methods
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- Ethical Marketing
- Status Marketing and Luxury Consumption
- Marketing Strategy and Emotion Appeals
- Consumer Psychology and Social and Environmental Values during Consumption