BARBAROSSA Camilla

Professeur Permanent TBS since 2017

Department: Marketing

Laboratory: Marketing & Communication Networks


CURRICULUM VITAE

Qualification

  • 2011: Ph.D. in Business Administration and Management • Faculty of Economics, Sapienza University of Rome, Italie
  • 2008 : Master of Science in Management, Innovation and Internationalization of Firms • Faculty of Economics, Sapienza University of Rome, Italie
  • 2006 : Bachelor Degree in Economics, Finance and Firm Management Law Faculty of Economics, Sapienza University of Rome, Italie

Teaching Experience

  • Depuis 2017 : Associate Professor in Marketing • Toulouse Business School
  • 2014-2017 : Assistant Professor of Management and Organization • LUMSA University, Rome, Italie
  • 2015 : Adjunct Professor of Marketing • Tor Vergata University, Rome, Italie
  • 2013-2014 : Post-doctoral Fellow in Marketing • LUISS Guido Carli University, Rome, Italie

 

PUBLICATIONS

Academic publications

  • MOONS, I., C.BARBAROSSA, P.DE PELSMACKER, "The Determinants of the Adoption Intention of Eco-friendly Functional Food in Different Market Segments", Ecological Economics, 2018, vol. 151, pp. 151-161[Cnrs :1]
    link
  • BARBAROSSA, C., P.DE PELSMACKER, I.MOONS, "Effects of country-of-origin stereotypes on consumer responses to product-harm crises", International Marketing Review, 2018, vol. 35(3), pp. 362-389[Cnrs :3, Fnege: 2]
    link
  • BARBAROSSA, C., P.DE PELSMACKER, I.MOONS, "Personal Values, Green Self-identity and Electric Car Adoption", Ecological Economics, 2017, vol. 140, pp. 190-200[Cnrs :1]
    link
  • GRAPPI, S., S.ROMANI, C.BARBAROSSA, "Fashion without pollution: How consumers evaluate brands after an NGO campaign aimed at reducing toxic chemicals in the fashion industry", Journal of Cleaner Production, 2017, vol. 149, pp. 1164-1173[Fnege :3]
    link
  • BARBAROSSA, C., P.DE PELSMACKER, "Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers", Journal of Business Ethics, 2016, vol. 134, no. 2, pp. 229-247[Cnrs :2, Fnege: 2]
    link
  • BARBAROSSA, C., P.DE PELSMACKER, I.MOONS, A.MARCATI, "The influence of country-of-origin stereotypes on consumer responses to food safety scandals: The case of the horsemeat adulteration", Food Quality and Preference, 2016, vol. 53, pp. 71-83
    link
  • VERNUCCIO, M., M.PAGANI, C.BARBAROSSA, A.PASTORE, "Antecedents of brand love in online network-based communities. A social identity perspective", Journal of Product and Brand Management, 2015, vol. 24, no. 7, pp. 706-719[Cnrs :4, Fnege: 4]
    link
  • BARBAROSSA, C., S. C.BECKMANN, P.DE PELSMACKER, I.MOONS, W.GWOZDZ, "A self-identity based model of electric car adoption intention: A cross-cultural comparative study", Journal of Environmental Psychology, 2015, vol. 42, pp. 149-160
    link
  • BARBAROSSA, C., A.PASTORE, "Why environmentally conscious consumers do not purchase green products", Qualitative Market Research, 2015, vol. 18, no. 2, pp. 188-209[Cnrs :4, Fnege: 4]
    link
  • VERNUCCIO, M., C.BARBAROSSA, A.GIRALDI, F.CECCOTTI, "Determinants of e-brand attitude: A structural modeling approach", Journal of Brand Management, 2012, vol. 19, no. 6, pp. 500-512[Cnrs :4, Fnege: 4]
    link

Books

  • BARBAROSSA, C., "Consumer reactions to food safety scandals: A research model and moderationg effects" in A Handbook of Food Crime: Immoral and Illegal Practices in the Food Industry and What to Do about Them., Allison Gray and Ronald Hinch Ed., Policy Press, chap. Section VIII, pp. 385-402, 2018 [978-1447336013]
    link

Published case

Conferences

  • BARBAROSSA, C., "The effects of consumer ethnocentrism, animosity, cosmopolitanism, and affinity on consumer responses to foreign wrongdoers: The moderating role of country-of-origin stereotypes" in I PERCORSI IDENTITARI NEL MARKETING, XV SIM Conference, Bari, 18-19/10/2018., 2018
  • BARBAROSSA, C., S.ROMANI, F.PETRARCA,, "Consumer reactions to mass market retailers’ CSR activities: The moderating role of moral foundations" 6th Symposium on Marketing Ethics & CSR, Notthingham, 22-24/04/2018. 2018
  • BARBAROSSA, C., "Consumer reactions to mass market retailers' CSR activities: the moderating role of consumer moral foundations" 6th Symposium on Marketing Ethics and CSR, April 22-24, Nottingham Business School, Nottingham Trent University. 2018, Nottingham
  • MOONS, I., P.DE PELSMACKER , C.BARBAROSSA, "The drivers of the usage intention of Spirulina algae in food in different market segments" in 16th International Marketing Trends Congress, January 26-28, Madrid., 2017
  • BARBAROSSA, C., P.DE PELSMACKER , I.MOONS, "National stereotypes and corporate social irresponsibility: the effects of country-of-origin competence and warmth on consumer responses to company misconduct" 5th Symposium on Marketing Ethics and CSR, April 2-4, Mendoza College of Business, University of Notre Dame, Notre Dame, Indiana, United States. 2017
  • MOONS, I., P.DE PELSMACKER , C.BARBAROSSA, "National stereotypes and corporate social irresponsibility: the effects of country-of-origin competence and warmth on consumer responses to company misconduct" in 2017 AMA Winter Conference, February 17-19, Orlando, Florida., 2017
  • DE PELSMACKER , P., I.MOONS, C.BARBAROSSA, "Self-identity and electric cars adoption. The moderating role of personal values" in ", 45th European Marketing Academy Conference (EMAC), 24-27 May, Oslo., 2016
  • DE PELSMACKER, P., I.MOONS, C.BARBAROSSA, "A self-identity driven model of electric car adoption and the moderating role of personal values" in 15th International Marketing Trends Conference, 26-28 January, Venice., 2016
  • BARBAROSSA, C., P.DE PELSMACKER , I.MOONS, A.MARCATI, "Consumer reactions to the 2013 horsemeat adulteration scandal: The role of country of origin" 3rd Symposium on Marketing Ethics and CSR, April 19-21, Notre Dame Rome Global Gateway, Rome, Italy. 2015
  • GRAPPI , S., S.ROMANI , C.BARBAROSSA, "Luxury without pollution: How consumers evaluate luxury brands after an NGO campaign" in 2015 Global Fashion Management Conference, June 25-28, Florence, Italy., 2015
  • BARBAROSSA, C., A.MARCATI , "Consumer reactions to a product-harm crisis: the role of perceived country of origin's competence and warmth" in 44th European Marketing Academy Conference (EMAC), 26-29 May, Leuven., 2015
  • VERNUCCIO , M., M.PAGANI, C.BARBAROSSA, A.PASTORE, "The effects of social-interactive engagement and social identity on brand love in online network-based communities" in The effects of social-interactive engagement and social identity on brand love in online network-based communities", 43rd European Marketing Academy (EMAC) Conference, 3-6 June, Valencia., 2014
  • BARBAROSSA, C., S.BECKMANN , I.MOONS, P.DE PELSMACKER , "Cross-cultural differences in the formation of attitudes and usage intention of electric cars: A comparative study of Denmark, Belgium and Italy" in 43rd European Marketing Academy (EMAC) Conference, 3-6 June, Valencia., 2014
  • BARBAROSSA, C., P.DE PELSMACKER , S.BECKMANN, I.MOONS, "Electric car adoption: A cross-cultural comparison" 2nd Symposium on Marketing Ethics and CSR, 10-11 April, University College Cork, Ireland. 2014
  • DALLI, D., C.BARBAROSSA, "Individual motives and collective experiences of ethical consumption. The case of Ethical Purchasing Groups in Italy" in 43rd European Marketing Academy (EMAC) Conference, 3-6 June, Valencia.., 2014

Awards

  • 2016 : Highly commended paper in the 2016 Emerald Literati Network Awards for Excellence, with Barbarossa, C. & Pastore, A. (2015). Why environmentally conscious consumers do not purchase green products: a cognitive mapping approach, Qualitative Market Research: An International Journal, 18(2), 188-209 • Emerald
  • 2013 : Winner of the ENEL Competition "Energy for research" (Italian Funding Research Program on electric cars adoption in collaboration with ENEL company) • CRUI (Dean of Italian Universities Association) and ENEL Company
 

EXPERTISE

Teaching fields

  • Marketing
  • Business communication
  • Marketing research

Research Topics

  • Ethical and pro-environmental consumption
  • Consumer responses to corporate social responsibility (CSR) and irresponsibility (CSI)
  • Effects of stereotypes on intergroup judgments;
  • Country-of-origin effects and national stereotypes
  • Quantitative methods (i.e., multivariate analysis, structural equation modeling technique) and survey based experimental research.

Professional expertise

Editorial activities

Ad hoc reviewer for:

  • Journal of Business Ethics
  • Journal of Business Research
  • Journal of Environmental Psychology
  • European Journal of Marketing
  • Journal of Consumer Behavior
  • Journal of Consumer Marketing
  • Journal of Consumer Affairs
  • EMAC conference
  • AMS conference
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Academic associations

  • EMAC • European Marketing Academy
  • AMA • American Marketing Association
  • SIMA • Italian Management Association
  • SIM • Italian Marketing Association
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Research contracts

  • 2017 : OMO - On my own…at work! Erasmus+ project (EU), KA2, Cooperation for innovation and the exchange of good practices. Leader Organization: Italian Association of Disabled Persons • Investigator
  • 2016 : CARI scholarship (Funding Research Projects), LUMSA University. Project “Not all corporate scandals are equal in the public’s eye. An application of the Stereotype Content Model on consumer stakeholder responses to companies’ moral transgressions” • Principal investigator
  • 2015 : CARI scholarship (Funding Research Projects), LUMSA University. Project “Consumer reactions to product-harm crisis: the moderating role of post-crisis communication strategies” • Principal investigator
  • 2012 : Sapienza University of Rome scholarship (Funding Research Projects). Project “Frontiers of electronic commerce: the perspective of digital marketing experts” • Investigator
  • 2011-2012 : CREL scholarship (Funding Research Projects about SMEs), by the Italian Government • Investigator
  • 2011 : Sapienza University of Rome scholarship (Funding Research Projects). Project “Determinants of online-brand attitude: A structural equation modeling approach” • Investigator
  • 2009 : Sapienza University of Rome scholarship (Funding Research Projects). Project “Country-of-origin effects: literature review and directions for future research” • Investigator
  • 2008 :  Sapienza University of Rome scholarship (Funding Research Projects). Project “Brand architecture strategies in convergent industries” • Investigator
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