ASSASSI Isabelle

Professeur Resident faculty TBS

Department: Marketing


CURRICULUM VITAE

Qualification

  • 2005 : PhD in Marketing • IAE- Université de Bourgogne, Dijon (France)
  • 1994 : Research Master • IAE - Université de Toulouse, France
  • 1991 : MBA • HEC , Paris (France)
  • 1984 : Master in Management • TBS, Toulouse (France)

Management Duties

  • Professor of Marketing (Bachelor, Masters, Executive Education) (TBS)
  • Head of the Professional option ''Management of Arts and Cultural Organizations" (1999 - 2012) (TBS)
  • Lecturer in Marketing : Bachelor, Masters (1995 - 1998) (Université de Pau, France)
  • Head of the Marketing/ International Business Department (2004-2009) (TBS)
  • Visiting Professor (1995-1997) (TU Berlin, Germany)

 

PUBLICATIONS

Academic publications

  • ASSASSI, I., "The triple challenge of la Folle Journée de Nantes or how to make a success of folly?", International Journal of Arts Management, January 2010, vol. 12, no. 2, pp. 59-71[Cnrs :3]
    link
  • ASSASSI, I., "Régulation du canal dans un environnement incertain : le cas des arts du spectacle", Revue Française de Gestion, March 2008, no. 182, pp. 135-153
    link
  • ASSASSI, I., "The Programming Strategies and Relationships of Theatres : An Analysis Based on The French Experience", International Journal of Arts Management, May 2007, vol. 9, no. 3, pp. 50-64
  • ASSASSI, I., "Spécificités du produit culturel, l’exemple du spectacle vivant", Revue Française de Gestion, January 2003, vol. 29, no. 142, pp. 130-146

Books

  • ASSASSI, I., D.BOURGEON-RENAULT, M.FILSER, Recherches en marketing des activités culturelles, Vuibert, 2010 [978-2-7117-6885-1]
    link
  • ASSASSI, I., "Au coeur de l'offre des institutions théâtrales : la construction d'une programmation annuelle" in Recherches en marketing des activités culturelles., pp. 81-98, 2010 [978-2-7117-6885-1]
    link

Published case

  • ASSASSI, I. - "Le Choeur LES ELEMENTS" - 2002, Centrale des Cas et des Médias Pédagogiques (CCMP)
  • ASSASSI, I. - "Les opticiens KRYS" - 1998, Centrale des Cas et des Médias Pédagogiques (CCMP)

Conferences

  • ALCOUFFE, S., I.ASSASSI, F.ORIOT, "French Budget Act (LOLF) indicators under the spotlight of the National Drama Centers: much ado about statistics?" in 38ème Congrès 29-31/05/2017., Congrès AFC, 2017, Poitiers
    link
  • ALCOUFFE, S., I.ASSASSI, F.ORIOT, "French Budget Act (LOLF) indicators under the spotlight of the National Drama Centers: a case study" in 40th Annual Congress., Congrès de l'European Accounting Association, 2017, Valencia
    link
  • ALCOUFFE, S., I.ASSASSI, F.ORIOT, "French Budget Act (LOLF) indicators under the spotlight of the National Drama Centers: much ado about statistics?" Séminaire de Recherche University Royal Holloway. June 2016, Londres, Great Britain
  • ASSASSI, I., D.BOURGEON-RENAULT, M.FILSER, "Analysis of behavior in the cultural sphere : Explanatory models in perspective" in 10th International Conference on Arts and Cultural Management., 2009, Dallas, United States of America
  • ASSASSI, I., "The influence of theater's programming strategy on their relations with artistic production companies : an analysis based on the French experience" in 8th International Conference on Arts and Cultural Management., 2005, Montréal, Canada
  • ASSASSI, I., M.FILSER, "Les régulations comportementales dans les canaux de distribution. Un éclairage par le cas des activités culturelles." in 8 ème Colloque Etienne Thil., 2005, La Rochelle, France
  • ASSASSI, I., "Les canaux de distribution des activités culturelles" in 6ème journée de recherche en marketing de Bourgogne., 2001, Dijon, France
  • ASSASSI, I., "Le marketing des organisations culturelles : pour une autre approche conceptuelle" in 5th conference., 1999, Helsinki, Finland
 

EXPERTISE

Teaching fields

  • Management and marketing of cultural organizations (Masters)
  • Distribution, marketing channels and retailing (Bachelor, Masters)
  • Strategic Marketing (Bachelor, Masters)

Professional expertise

Editorial activities

  • Associate Dean for Graduate Programs (since 2012) (TBS)
  • Dean of the Faculty (2009-2012) (TBS)
  • Sales Director (1985-1990) (Lunettes Lafont)
  • Key Account Manager (1991-1993) (Chipie SA)
  • President of the Board of Directors (since 2001) (Choeur Les Eléments)
Read more

Academic associations

  • Reviewer for academic journals (International Journal of Arts Management, Recherches et Applications en Marketing, Décisions Marketing, Perspectives Culturelles de la Consommation)
  • Reviewer for Conferences (AIMAC, EMAC, AFM)
  • Member of the Advisory Commitee of the Phd in Management, University of Toulouse (2010-2012)
  • Member of AFM, EMAC
  • Associate Member of the Reserach Center in Marketing, University of Burgundy (since 2001)
Read more

Research contracts

  • English
  • French
Read more
 
Back to the directory ›