ASSASSI Isabelle

Professeur Resident faculty TBS

Department: Marketing


CURRICULUM VITAE

Qualification

  • 2005 : PhD in Marketing • IAE- Université de Bourgogne, Dijon (France)
  • 1994 : Research Master • IAE - Université de Toulouse, France
  • 1991 : MBA • HEC , Paris (France)
  • 1984 : Master in Management • TBS, Toulouse (France)

Management Duties

  • 2015-2018 : Head of "Pre-Experience Training Programs" (TBS)
  • Professor of Marketing (Bachelor, Masters, Executive Education) (TBS)
  • Head of the Professional option ''Management of Arts and Cultural Organizations" (1999 - 2012) (TBS)
  • Lecturer in Marketing : Bachelor, Masters (1995 - 1998) (Université de Pau, France)
  • Head of the Marketing/ International Business Department (2004-2009) (TBS)
  • Visiting Professor (1995-1997) (TU Berlin, Germany)

 

PUBLICATIONS

Academic publications

  • ALCOUFFE, S., P.AMANS, I.ASSASSI, F.ORIOT, "French Budget Act (LOLF) Indicators as Seen Through the Lens of the National Drama Centres: A Case Study", International Journal of Arts Management, 2019, vol. 21, no. 3, pp. 57-72[Cnrs :4, Fnege: 4]
    link
  • ASSASSI, I., "The triple challenge of la Folle Journée de Nantes or how to make a success of folly?", International Journal of Arts Management, January 2010, vol. 12, no. 2, pp. 59-71[Cnrs :3]
    link
  • ASSASSI, I., "Régulation du canal dans un environnement incertain : le cas des arts du spectacle", Revue Française de Gestion, March 2008, no. 182, pp. 135-153[Cnrs :4]
    link
  • ASSASSI, I., "The Programming Strategies and Relationships of Theatres : An Analysis Based on The French Experience", International Journal of Arts Management, May 2007, vol. 9, no. 3, pp. 50-64
  • ASSASSI, I., "Spécificités du produit culturel, l’exemple du spectacle vivant", Revue Française de Gestion, January 2003, vol. 29, no. 142, pp. 130-146

Books

  • ASSASSI, I., D.BOURGEON-RENAULT, M.FILSER, Recherches en marketing des activités culturelles, Vuibert, 2010 [978-2-7117-6885-1]
    link
  • ASSASSI, I., "Au coeur de l'offre des institutions théâtrales : la construction d'une programmation annuelle" in Recherches en marketing des activités culturelles., pp. 81-98, 2010 [978-2-7117-6885-1]
    link

Published case

  • ASSASSI, I. - "Le Choeur LES ELEMENTS" - 2002, Centrale des Cas et des Médias Pédagogiques (CCMP)
  • ASSASSI, I. - "Les opticiens KRYS" - 1998, Centrale des Cas et des Médias Pédagogiques (CCMP)

Conferences

  • ARDITTI-SIRY, R., I.ASSASSI, L.BUNDY, N.GALY, "Why don’t cultural fundraisers consider themselves as salespeople while they are using business development techniques?" in Conférence AIMAC (15e Conférence internationale sur la gestion des arts et de la culture ), Venise, 23-26 juin., 2019
  • ALCOUFFE, S., I.ASSASSI, F.ORIOT, "French Budget Act (LOLF) indicators under the spotlight of the National Drama Centers: much ado about statistics?" in 38ème Congrès 29-31/05/2017., Congrès AFC, 2017, Poitiers
    link
  • ALCOUFFE, S., I.ASSASSI, F.ORIOT, "French Budget Act (LOLF) indicators under the spotlight of the National Drama Centers: a case study" in 40th Annual Congress., Congrès de l'European Accounting Association, 2017, Valencia
    link
  • ALCOUFFE, S., I.ASSASSI, F.ORIOT, "French Budget Act (LOLF) indicators under the spotlight of the National Drama Centers: much ado about statistics?" Séminaire de Recherche University Royal Holloway. June 2016, Londres, Great Britain
  • ASSASSI, I., D.BOURGEON-RENAULT, M.FILSER, "Analysis of behavior in the cultural sphere : Explanatory models in perspective" in 10th International Conference on Arts and Cultural Management., 2009, Dallas, United States of America
  • ASSASSI, I., "The influence of theater's programming strategy on their relations with artistic production companies : an analysis based on the French experience" in 8th International Conference on Arts and Cultural Management., 2005, Montréal, Canada
  • ASSASSI, I., M.FILSER, "Les régulations comportementales dans les canaux de distribution. Un éclairage par le cas des activités culturelles." in 8 ème Colloque Etienne Thil., 2005, La Rochelle, France
  • ASSASSI, I., "Les canaux de distribution des activités culturelles" in 6ème journée de recherche en marketing de Bourgogne., 2001, Dijon, France
  • ASSASSI, I., "Le marketing des organisations culturelles : pour une autre approche conceptuelle" in 5th conference., 1999, Helsinki, Finland
 

EXPERTISE

Teaching fields

  • Management and marketing of cultural organizations (Masters)
  • Distribution, marketing channels and retailing (Bachelor, Masters)
  • Strategic Marketing (Bachelor, Masters)

Professional expertise

Editorial activities

  • Associate Dean for Graduate Programs (since 2012) (TBS)
  • Dean of the Faculty (2009-2012) (TBS)
  • Sales Director (1985-1990) (Lunettes Lafont)
  • Key Account Manager (1991-1993) (Chipie SA)
  • President of the Board of Directors (since 2001) (Choeur Les Eléments)
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Academic associations

  • Reviewer for academic journals (International Journal of Arts Management, Recherches et Applications en Marketing, Décisions Marketing, Perspectives Culturelles de la Consommation)
  • Reviewer for Conferences (AIMAC, EMAC, AFM)
  • Member of the Advisory Commitee of the Phd in Management, University of Toulouse (2010-2012)
  • Member of AFM, EMAC
  • Associate Member of the Reserach Center in Marketing, University of Burgundy (since 2001)
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Research contracts

  • English
  • French
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