CURRICULUM VITAE

Program

  • 2015 : PhD in Marketing-Consumer Behavior - IAE Aix en Provence - Aix-Marseille Université -
  • 2011 : Master of Research in Management - IAE Aix en Provence - Aix-Marseille Université -
  • 2010 : Master of Science (MSc) in Management - KEDGE Business School -

Teaching Experience

  • Since 2017 : Professor of Marketing Toulouse Business School Toulouse
  • From 2015 to 2016 : Lecturer in Marketing - IÉSEG School of Management -
  • From 2014 to 2016 : Lecturer in Marketing ESC Troyes, KEDGE Business School
  • From 2012 to 2016 : Teaching Assistant then lecturer in Marketing Université Aix-Marseille II -

Management Duties

  • 2021 : Co - Head of MSc Management of Cultural and Creative Activities Toulouse Business School Toulouse
  • 2016 - 2017 : Head of MS/MSc Internationl Business - IAE - Aix en Provence - Aix-Marseille Université
PUBLICATIONS
    • LUNARDO, R., M. ALEMANY OLIVER, S. SHEPHERD, "How believing in brand conspiracies shapes relationships with brands", Journal of Business Research, 2023, vol. 159 [fnege: 2, abs: 3]

      Get more info
    • ALEMANY OLIVER, M., "Chaque âge a ses faveurs… et ses fléaux : Évaluation de l’influence de la date de fondation de la marque (DFM) sur l’attitude envers la marque à l’aide d’une fsQCA", Management International, 2023, vol. 27, no. 4, pp. 168-178 [fnege: 2]

      Get more info
    • ALEMANY OLIVER, M., "Navigating Between the Plots: A Narratological and Ethical Analysis of Business-Related Conspiracy Theories (BrCTs)", Journal of Business Ethics, 2022, vol. 175, no. Issue 2, pp. 265-288 [cnrs: 2, fnege: 1, ft, abs: 3]

      Get more info
    • KRAMARCZYK, J., M. ALEMANY OLIVER, "Accumulative vs. Appreciative Expressions of Materialism: Revising Materialism in Light of Polish Simplifiers and New Materialism", Journal of Business Ethics, 2022, vol. 175, no. 4, pp. 701–719 [cnrs: 2, fnege: 1, ft, abs: 3]

      Get more info
    • ALEMANY OLIVER, M., "L’enfant intérieur, un concept marketing universel ? Exploration du concept aux Etats-Unis et en France", Management International, 2018, vol. 23, no. 1, pp. 56-67 [cnrs: 3, fnege: 2]

      Get more info
    • ALEMANY OLIVER, M., "Consumer Neoteny: An Evolutionary Perspective on Childlike Behavior in Consumer Society", Evolutionary Psychology, 2016, vol. 14, no. 3, pp. 147470491666182

      Get more info
    • ALEMANY OLIVER, M., J. S. VAYRE, "Big data and the future of knowledge production in marketing research: Ethics, digital traces, and abductive reasoning", Journal of Marketing Analytics, 2015, vol. 3, no. 1, pp. 5-13

      Get more info
    • ALEMANY OLIVER, M., S. LUCIANO, "When fandoms recover bookstores’ service failure: The case of the French manga market" in GAMMA Global Marketing Conference, juillet, 2023, Seoul

    • ALEMANY OLIVER, M., "Connected running and the politics of assemblage." in ACR Proceedings, 2023, Seattle, United States of America

    • ALEMANY OLIVER, M., "Connected running and the politics of assemblage" in Conférence ACR, 25-29/10/2023, Seattle, USA, 2023

    • PEYRAUD, A., L. BERTRANDIAS, M. ALEMANY OLIVER, "Covid 19 as an eye-opener: tensions among the work of classical music actors to respond to an" in 2022 AMA Winter Academic Conference Las Vegas, USA, 2021

    • ALEMANY OLIVER, M., "Insitutional crisis on the spotlight: How COVID-19 reveals the tensions in the classical music market?" in Congrès AFM 2021 (visio), France, 19-21 mai, 2021

    • ELGAAIED-GAMBIER, L., L. HAMDI-KIDAR, M. ALEMANY OLIVER, "What is environmental anxiety and why should marketers pay closer attention to it?" in Congrès AFM 2021 (visio), France, 19-21 mai, 2021

    • ELGAAIED-GAMBIER, L., L. HAMDI-KIDAR, M. ALEMANY OLIVER, "Environmental anxiety: Towards a better understanding of the concept and its implications for marketing" in 49th Annual EMAC Conference (virtuel), 26-29 mai, 2020

    • ALEMANY OLIVER, M., J. KRAMARCZYK, A. MICKIEWICZ , "An Idea Opposed to Another Idea is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity" in Conférence ACR, Dallas USA, 10-14/10/18, 2018

    • ALEMANY OLIVER, M., "Consumer-Brand relationships in Conspiratorial narratives" in Association for Consumer Research North American Conference (ACR), San Diego, CA, 26-29/10/2017, ACR, 2017

      Get more info
    • ALEMANY OLIVER, M., "Consumer-Brand Relationships in Conspiratorial Digital Narratives" in GSOM Emerging Markets Conference, St Petersburg, Russia, 5-7/10/2017, Graduate School of Management (GSOM), 2017

      Get more info
    • ALEMANY OLIVER, M., "An exploration of the Neotenous Characteristics of Childlike Consumer Behavior" in Society for Marketing Advances Annual Conference, Atlanta, 2-5/11/2016, Society for Marketing Advances Annual Conference, 2016, Atlanta

    • ALEMANY OLIVER, M., "Rejuvenated Territories of Adulthood" in Association for Consumer Research North American Conference (ACR), New-Orleans, LA, 1-4/10/2015, Advances in Consumer Research, vol. 43, pp. 654-655, 2015 [abs: 1]

      Get more info
    • ALEMANY OLIVER, M., "Is Play the Work of Consumers? The Inner Child’s Influence on Adult Consumers" in 2015 Winter Marketing Educators' Conference , 13-15/02/15 San Antonio, Texas, USA, AMA Educators Proceedings, vol. 26, no. C-29, 2015, Chicago

      Get more info
    • ALEMANY OLIVER, M., J.-S. VAYRE, "Is ‘The Bigger the Better’ Always True? Big Data and Knowledge Production in Marketing" in 2015 Winter Marketing Educators' Conference , 13-15/02/15 San Antonio, Texas, USA, AMA Educators Proceedings, vol. 26, no. C-17, 2015, Chiccago

    • ALEMANY OLIVER, M., A. VENKATESH, E. ROUX, "Redefining Adulthood in Consumer Research" in 8th Workshop on Interpretive Consumer Research, Edinburgh, UK, 16-17/04/2015, 2015

    • ALEMANY OLIVER, M., "Rejuvenated Territories of Adulthood" in Association for Consumer Research North American Conference (ACR), New-Orleans, LA, 1-4./10/2015, Association for Consumer Research North American Conference (ACR), 2015

      Get more info
    • ALEMANY OLIVER, M., "A tale of two faces: A story of the Inner Child's Influence on Adult Consumer Behavior" in 5th International Research Meeting in Business and Management, Nice 7-8/07/14, 2014, Nice

    • ALEMANY OLIVER, M., "Behind the Mask: The Inner Child's Influence on the Construction of a Fantasy Map - or How Consumption makes Cosplayers give up any Search of the Territory" in Consumer Culture Theory Conference (CCT), Helsinki, 26-29/06/2014, 2014, Helsinki

    • ALEMANY OLIVER, M., "Wait... Was I Supposed to Grow Up? Consumers' Adventures in Wonderland" in Advances in Consumer Resarch, North American Conference (ACR), Chicago, 3-6/10/2013, vol. 41, pp. 441-42, 2013

      Get more info
    • ALEMANY OLIVER, M., "Il était une fois...L'avènement de l'Homo Puer dans la société de consommation postmoderne" in 12èmes Journées Normandes de Recherche sur consommation (JNRC), Caen, 28-29/11/2013, Journées Normandes de Recherche sur consommation, 2013, Caen

    • ALEMANY OLIVER, M., M. CAMBEFORT, J. KHENFER, L. NICOD, "La Consommation Postmoderne et ses Paradoxes" in Les Rencontres du Cercle des Economistes, Aix-en-Provence, France, 6-8/07/2012, 2012, Aix-en-Provence

    • ALEMANY OLIVER, M., R. BELK, Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies, Universitas Press, 2021

      Get more info
    • ALEMANY OLIVER, M., R. BELK, "Consumer Childlikeness" in Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies., Ed., Universitas Press, pp. 145-176, 2021

      Get more info
    • ALEMANY OLIVER, M., R. BELK, "Childlikeness in adults" in Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies., Ed., Universitas Press, chap. Introductory Chapter, pp. 7-20, 2021

      Get more info
    • ALEMANY OLIVER, M., L. WILKINSON, "The Figure of the Trickster in Literature and Consumer Society Narratives: Liminality and Potentialitie", Ed., Universitas Press, pp. 71-92, 2021

      Get more info
    • ALEMANY OLIVER, M., "Conducting Ethical Research in Marketing" in The SAGE Handbook of Marketing Ethics., Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor Eds, SAGE Publications, Inc., chap. 5, 2020

      Get more info
    • RINALLO, D., M. ALEMANY OLIVER, "The marketing and consumption of spirituality and religion", Journal of Management, Spirituality & Religion, 2019, vol. 16, no. 1, pp. 1-5 [abs: 1]

      Get more info
    • ALEMANY OLIVER, M. - "« Hold-up » : les huit personnages clés qui font une bonne théorie du complot" - 2020, The Conversation, France

      Get more info
EXPERTISE
    • Consumer Behavior
    • Product Development
    • Consumer Culture Theory
    • Brand Management
    • Marketing
    • Qualitative Research
    • Adult Consumer Childlikeness
    • Transgressive Behaviors
    • Epistemology
    • Hyperreality, Technology and Media
    • Consumer Identity Projects
    • Voluntary Simplicity
    • Conspiracy Theory
    • Adulthood
    • Eco-anxiety
    • Business Ethics
    • Spirituality and Religion
      • Member of the editorial board - Journal of Management, Spirituality and Religion
      • Guest Editor "special issue on marketing and consumption" Journal of Management, Spirituality, and Religion (with D. Rinallo)
      • Reviewer for : European Journal of Marketing, Qualitative Market Research, Journal of Consumer Research
      • 2012 : Consulting activities

‹ Previous teacher Next teacher ›