ALEMANY OLIVER Mathieu

Professeur Resident faculty TBS since 2017

Department: Marketing

Laboratory: Marketing & Communication Networks


CURRICULUM VITAE

Qualification

  • 2015 : PhD in Marketing – Consumer Behavior • Aix-Marseille Université – IAE Aix, France
  • 2011 : Master of Research in Management • Aix-Marseille Université – IAE Aix France
  • 2010 : Master of Science in Management • Euromed Marseille - KEDGE Business School, France

Teaching Experience

  • Since 2017 : Associate Professor in Marketing • Toulouse Business School
  • 2015-2016 : Lecturer • IESEG Paris, France
  • 2014-2016 : Lecturer • KEDGE Business School, France
  • 2014-2016 : Lecturer • ESC Troyes, France
  • 2014-2016 : Lecturer  Aix-Marseille Université, France
  • 2012-2014 : Teaching Assistant• Faculty of Economics – Aix-Marseille Université, France

Management Duties

  • 2016-2017 : Co-Director of the MSc in International Business • IAE Aix France
  • 2016-2017 : Head of MS/MSC program International Business • IAE Aix France

 

PUBLICATIONS

Academic publications

  • ALEMANY OLIVER, M., "L’enfant intérieur, un concept marketing universel ? Exploration du concept aux Etats-Unis et en France", Management International, 2018, vol. 23, no. 1, pp. 56-67[Cnrs :3]
    link
  • ALEMANY OLIVER, M., "Consumer Neoteny: An Evolutionary Perspective on Childlike Behavior in Consumer Society", Evolutionary Psychology, 2016, vol. 14, no. 3, pp. 147470491666182
    link
  • ALEMANY OLIVER, M., J. S.VAYRE, "Big data and the future of knowledge production in marketing research: Ethics, digital traces, and abductive reasoning", Journal of Marketing Analytics, 2015, vol. 3, no. 1, pp. 5-13
    link

Books

Published case

Conferences

  • ALEMANY OLIVER, M., J.KRAMARCZYK, A.MICKIEWICZ , "An Idea Opposed to Another Idea is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity" in Conférence ACR, Dallas USA, 10-14/10/18., 2018
  • ALEMANY OLIVER, M., "Consumer-Brand relationships in Conspiratorial narratives" in Association for Consumer Research North American Conference (ACR), San Diego, CA, 26-29/10/2017., ACR, 2017
    link
  • ALEMANY OLIVER, M., "Consumer-Brand Relationships in Conspiratorial Digital Narratives" in GSOM Emerging Markets Conference, St Petersburg, Russia, 5-7/10/2017., Graduate School of Management (GSOM), 2017
    link
  • ALEMANY OLIVER, M., "An exploration of the Neotenous Characteristics of Childlike Consumer Behavior" in Society for Marketing Advances Annual Conference, Atlanta, 2-5/11/2016., Society for Marketing Advances Annual Conference, 2016, Atlanta
  • ALEMANY OLIVER, M., "Is Play the Work of Consumers? The Inner Child’s Influence on Adult Consumers" in 2015 Winter Marketing Educators' Conference , 13-15/02/15 San Antonio, Texas, USA., AMA Educators Proceedings, vol. 26, no. C-29, 2015, Chicago
    link
  • ALEMANY OLIVER, M., J.-S.VAYRE, "Is ‘The Bigger the Better’ Always True? Big Data and Knowledge Production in Marketing" in 2015 Winter Marketing Educators' Conference , 13-15/02/15 San Antonio, Texas, USA., AMA Educators Proceedings, vol. 26, no. C-17, 2015, Chiccago
  • ALEMANY OLIVER, M., "Rejuvenated Territories of Adulthood" in Association for Consumer Research North American Conference (ACR), New-Orleans, LA, 1-4./10/2015., Association for Consumer Research North American Conference (ACR), 2015
    link
  • ALEMANY OLIVER, M., A.VENKATESH, E.ROUX, "Redefining Adulthood in Consumer Research" 8th Workshop on Interpretive Consumer Research, Edinburgh, UK, 16-17/04/2015. 2015
  • ALEMANY OLIVER, M., "Rejuvenated Territories of Adulthood" in Association for Consumer Research North American Conference (ACR), New-Orleans, LA, 1-4/10/2015., Advances in Consumer Research, vol. 43, pp. 654-655, 2015
    link
  • ALEMANY OLIVER, M., "A tale of two faces: A story of the Inner Child's Influence on Adult Consumer Behavior" 5th International Research Meeting in Business and Management, Nice 7-8/07/14. 2014, Nice
  • ALEMANY OLIVER, M., "Behind the Mask: The Inner Child's Influence on the Construction of a Fantasy Map - or How Consumption makes Cosplayers give up any Search of the Territory" Consumer Culture Theory Conference (CCT), Helsinki, 26-29/06/2014. 2014, Helsinki
  • ALEMANY OLIVER, M., "Wait... Was I Supposed to Grow Up? Consumers' Adventures in Wonderland" in Advances in Consumer Resarch, North American Conference (ACR), Chicago, 3-6/10/2013., vol. 41, pp. 441-42, 2013
    link
  • ALEMANY OLIVER, M., "Il était une fois...L'avènement de l'Homo Puer dans la société de consommation postmoderne" in 12èmes Journées Normandes de Recherche sur consommation (JNRC), Caen, 28-29/11/2013., Journées Normandes de Recherche sur consommation, 2013, Caen
  • ALEMANY OLIVER, M., M.CAMBEFORT, J.KHENFER, L.NICOD, "La Consommation Postmoderne et ses Paradoxes" Les Rencontres du Cercle des Economistes, Aix-en-Provence, France, 6-8/07/2012. 2012, Aix-en-Provence
 

EXPERTISE

Teaching fields

  • Consumer behavior
  • Product development
  • Brand management
  • Qualitative research
  • Marketing
  • Consumer Culture Theory

Research Topics

  • Consumer identity projects
  • Transgressive behaviors
  • Adult consumer childlikeness
  • Hyperreality, technology and media
  • Conspiracy theory
  • Voluntary simplicity
  • Epistemology

Professional expertise

Editorial activities

  • 2017-2018 : Guest editor – special issue on marketing and consumption – Journal of Management, Spirituality, and Religion (with D. Rinallo)
  • Since 2015 : Reviewer • European Journal of Marketing, Qualitative Market Research, Journal of Consumer Research
Read more

Academic associations

  • ACR • Association for Consumer Research
  • AFM • Association Française de Marketing
  • AMA • American Marketing Association
Read more

Professional activities

  • Depuis 2012 : Consulting activities
Read more

Organization of Scientific Events

  • 2013 : 40th La Londe Conference in Marketing
Read more
 
Back to the directory ›