Towards a co-creation framework in the retail banking services industry: Do demographics influence?

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CAMBRA-FIERRO, Jesus, PEREZ, Lourdes et GROTT, Emily (2017) 'Towards a co-creation framework in the retail banking services industry: Do demographics influence?', Journal of Retailing and Consumer Services, Vol. 34, janvier: 219-228 [Cnrs : 3, Fnege : 3]
catégorie : article - article de revue académique - lien internet

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Auteurs

CAMBRA-FIERRO Jesus
PEREZ Lourdes
GROTT Emily

ISSN

0969-6989