MSc. International Luxury Industries Marketing & Management

Testimonials…

Manjari JAYASEELAN, MSc International Luxury Industries Marketing & Management India Student
"The program and the faculty were excellent. I would definitely recommend it. TBS is a place where you can gain knowledge with great faculty and support staff. I liked TBS’s Paris campus with it’s fun and friendly ambiance. I just wish the course was longer!" [read more]

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Course outline

Program overview

The luxury market is in transition and constantly evolving its marketing practices, which means that students must take a sectorial marketing approach when operating in this industry. The Master of Science in Luxury Industries Marketing and Management (L2M) will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the amrketing approach and distribution. The L2M program will teach students how to design a marketing strategy highlighting the value offering for luxury goods or services as well as combine new consumer insights and approaches to optimize trendspotting in the luxury sector. Students will be asked to pitch distribution solutions that optimize e-commerce, following the new trends of tomorrow's consumers.

Students will also learn how to set up an appropriate distribution strategy adapting to the new consumer, and they will be challenged to couple the quality of the traditional individual relationship and experiential marketing with rigorous and cost-effective methods of mass marketing.

As consumer spending on luxury goods and services in North America, China, India, Brazil and Russia will continue to increase, luxury brands will have to expand globally leading to evolution of brand images and the creation of an innovative portfolio. The MSc program will help students understand the challenges and complexities of new business models resulting from acquisitions and new partnerships.

With its campus located in the heart of Paris, students will decipher the universe that makes up brands such as Hermes, YSL and Louis Vuitton. By living and studying in Paris, students will understand the history of luxury and its impact on Paris. Home to the largest luxury market groups LVMH and Kering, Paris represents luxury in all its splendor.

Head of Program: Professor of Marketing, Stephane BERNARD

Type of Degree

Master of Science (MSc), recognized by the French Ministry of Higher Education through the Conference des Grandes Ecoles (CGE)

Strengths

Despite the financial crisis, there is 3-4% global growth in the luxury sector. The growth of this sector brings with it an ecosystem of jobs and opportunities.
The L2M program covers high-end luxury and mass luxury; through relationship marketing and one-to-one, students will learn how to transition from product orientation to customer orientation.
Integration into the SM2 Cluster in which students learn how to analyse products and services within a specific market, communicate to consumers relevant information about products and services, how to distribute products or offer services in a given market and how to plan and develop concepts of products or services with the framework of new business models.

Objectives

Establishing of a relevant value offering, considering the specifities of the luxury industries: "fast luxury" model, importance of storytelling in communication on more horizontal channels (including social media), the significant evolution of the point of sale in the final mix.
Understanding the evolutions in the global economy and specifics of the luxury market according to the type of products (fashion & accessories, perfumes & cosmetics, haute-couture, luxury tourism, high-end luxury such as yachts and automobiles).
Acquiring an expertise on today's and tomorrow's challenges specific to the luxury market, with an understanding of the actors of the sector and its ecosystem; management of the enw appropriate technologies for the internationalization and digitization of the luxury market.

Student Profile

Students in Business, Management, Humanities or Arts
Students motivated to pursue a career in Marketing or Management with a keen interest or desire to work in the luxury industry

Program Structure

The L2M program adopts an operational approach in its pedagogy. As the name suggests, the program follows a tri-fold approach focusing on luxury, marketing and management.

The Master of Science in Luxury Industries Marketing & Management is composed of the following elements:

General education courses in Multicultural Management, Business Strategy, Leadership and HR, Financial Control and International Marketing
Specialized marketing courses taught by academics in the fields of Innovation Marketing, Consumer Behavior, Relationship Marketing and Data Analytics
Specialized courses taught by professionals in the fields of Luxury, Luxury Markets, New Business Models in Luxury and Luxury Marketing and Communication Strategy
Electives taking place in Toulouse, Paris, Casablanca, Barcelona and London

Lecturers

TBS permanent faculty who couple their teaching methodology with current research
Industry professionals working in Textile Design, Brand Architecture, Inter-Cultural Advertising, Cross-cultural Management and Trendspotting, Luxury Re-branding with experience in LVMH, Kering, Richemont, Hermes, Chanel and L'Oreal
Visiting professors from top universities in France and abroad

Courses

General Education courses:

Multicultural Management & Cross-cultural Teamwork
Reshaping Business Operations to Define Efficiency
Unlocking the Leader in You
Designing the Value Offering in an International Context
Investigating What Drives Performance
French Language Courses

Specialized Marketing courses:

Innovation Marketing: From Idea to Value Creation
Understanding the New Consumer
Relationship Marketing and Exchange Evolutions

Luxury courses:

History, Sociology and Philosophy of Luxury
Understanding the New Facets of Luxury Worldwide
Marketing and Communication to Drive a Segmented Luxury Offering
Solutions for Developing a Successful Luxury Business

Electives

Students can choose an elective in both the first and second semester. Electives allow for curious minds to further their knowledge in diverse sectors or marketing functions. In addition, students are offered the possibility to study on one of the 5 TBS campuses: Barcelona, Casablanca, London, Paris and Toulouse. For the elective listing of 2018-2019, please click here.

Internship or Research Thesis

TBS encourages students to complete a 4-6 month internship in a company of their choice located in France or abroad. To complete the program, students must write a professional thesis which identifies a problem they encountered during the internship experience. Alternatively, for students wishing to pursue a PhD program or students wishing to specialize in a specific field, TBS recommends a research dissertation in which a student will be supervised by a research professor actively working in the chosen domain.

Career Services and Extracurricular Activities

While studying at TBS Paris, students will have the opportunity to participate to a wide-range of extracurricular activities through the student clubs. The Career Starter is an integral part of the program. Through a series of workshops and individual interviews, the Career Starter teaches students about the current professional environment and trends. Students must analyze the 10 essential competencies for managers and apply these competencies to their professional and academic backgrounds. Through the support of online questionnaires, students will become more self-aware. With the help of a career coach, students will create a professional trajectory or roadmap. The will learn how to pitch their competencies demonstrating their added value in the French/global job market.

Duration: 15-18 months
Campus: Paris

Language: English
Mode: Full-time

Tuition Fees: 16 500€
Application fees: 130€

Intake: October
Deadline: 30 juin

Visit the profile of Stephane BERNARD, head of the SM2 Cluster ›

This program is part of the SM2 Marketing Cluster, a set of programs in Strategic Marketing Management within TBS, promoting quality of content, innovative learning through SM2labs, cross cultural interaction and change management.