MSc Marketing Management

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The Program

Business communication involves companies, the media, consultancy agencies and other stakeholders that are involved in defining or implementing a corporate communication strategy.  This program covers the means and strategies that will improve students' performance and efficiency regarding:

  • Corporate actions in a company's target market
  • Research/knowledge of the target market
  • Corporate relations with distributors
  • Management of the corporate environment (government, banks, etc.)
  • Human resources

Program Details

  • Diploma: Master of Science, double degree from TBS (Toulouse Business School) and the UPC (Universitat Politècnica de Catalunya)
  • ECTS: 90
  • Location: Barcelona
  • Full Time program 12 months of classes + 6 months internship
  • Four specialisations: B2C Marketing or B2B Marketing or International Business or Fashion and Luxury
  • Classes start: November
  • Language: English

Program Goals

Students in this program receive:

  • the education needed to develop and implement a marketing strategy and communication plan
  • a solid understanding and mastery of the concepts, tools and techniques to successfully participate in marketing and communication activities
  • individual support to develop concrete career plans

These learning objectives are achieved through both academic and practical work that will enable graduates to define, drive and evaluate a strategy within the scope of logistics or purchases.

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